"A good driver will never let something happen to me. If one day I die in a car accident, it must be my own choice."

This is the line in "Fast and Furious", which feels very impressive, but only he knows whether the car accident is Vin Diesel's own choice.

Although he is only a second-tier star in Hollywood, Vin Diesel is also one of the best in the second-tier. Once the news of his death in a car accident leaked, the media almost rushed to report it.

"At 15:30 on April 5, Western Time, the leading actor of the "Fast and Furious" series, famous movie star Van Diesel, died in an explosion caused by a car accident."

"It is reported that the fatal car accident occurred in Santa Clarita north of Los Angeles. Multiple sources at the scene described that the Porsche driven by Vin Diesel suddenly lost control and hit a nearby tree. The body of the car caught fire violently, and Vin Diesel in the car died on the spot."

"Currently, Los Angeles police have revealed that the vehicle in the accident is a red 2005 Porsche Carrera GT sports car, and speeding has been confirmed as the main factor in the accident. Los Angeles police issued an announcement saying that speeding was the main cause of the car's destruction and death tragedy."

"As for whether Van Diesel took drugs and beverages containing alcohol during his lifetime, the Los Angeles police have not yet given a clear test result."

"Vin Diesel's official instant sharing account confirmed the news. The original text confirms that Vin Diesel's death was in a truly heavy mood. We are shocked and sad. Thank you for praying for his family and friends during this very difficult time..."

In the conference room of Universal Pictures, an assistant picked up the remote control and turned off the screen of the LCD screen.

There was a quiet side of the conference table, not only people from Universal Pictures’ publicity PR department, but also executives from David Ellison’s Sky Film Studio.

Originally, Universal Pictures did not intend to invest too much resources in "Fast and Furious 5", after all, the company's investment was limited. Who knew that such an accident happened, and they immediately smelled the business opportunities and saw profitable places.

In any case, Universal Pictures is the copyright owner of "Fast and Furious". If the film can be sold well, they will also benefit a lot.

David Ellison sat at the conference table, but said nothing, and his serious face was filled with a hint of sadness, as if he had really lost a close friend.

He knew he didn't have to say anything, and he didn't even need to do reminders. The whole Hollywood was a business circle that puts interests first, with Heath Ledger and Duke Rosenberg's "The Dark Knight" in front of it, and Universal Pictures would definitely do something.

This is true. After basically determining the cause of Van Diesel's death, senior executives of Universal Pictures immediately convened the promotional conference for "Fast and Furious 5".

"Vin Diesel's departure is a major loss for us. Universal Pictures lost a friend and an important partner, and we are very sad."

The head of Universal Pictures' publicity department said sadly, "Although Vin Diesel is gone, he should not be forgotten by movie fans and the public. Universal Pictures will launch a number of activities to commemorate Mr. Vin Diesel..."

Speaking of this, he turned to David Ellison, who seemed to be asking for advice from Sky Film Studio.

David Ellison didn't speak, and an executive at Sky Film Studio said, "We will work with Universal Pictures."

How effective will a dead Hollywood star have on the legacy films he starred in?

Perhaps Hollywood was uncertain more than ten or twenty years ago, but Heath Ledger's contribution to "The Dark Knight" is obvious to all. Now everyone knows that a dead blockbuster star often promotes the film's popularity more than being alive.

In Malibu's mansion, Duke sat in his study, frowned and looked at Pani Kellys and Jamie Johnson opposite him. The two of them also frowned, as if they were both troubled by difficulties.

He picked up the coffee cup and took a sip. Jamie Johnson said, "The media headlines in the past two days are all about Vin Diesel. The public's eyes were also attracted by the car accident, and the publicity of "Avengers" has been affected some."

"I just got the news," Pany Kellis said, "Universal Pictures and Sky Film Studios have reached an agreement on publicity."

"They won't miss this opportunity." Duke sighed softly, "We're going to have trouble."

Just like what he and Warner Bros. did with Heath Ledger at the time, as long as the benefits are large enough, how could capital give up this opportunity?

Duke was just a little surprised. How could the person who was in the car accident be Van Diesel? And time and other things are completely wrong.

Although this bald man has not reached the top position, he is also a well-known figure in the circle. Why did he die like this?

He could not understand it at all, and could only boil it down to some unknown factors.

However, Duke was not troubled too much. Hollywood has changed too much because of him. Vin Diesel's death is nothing.

"Pani, Jamie..." Duke said solemnly, "Let's keep an eye on Universal Studios and Sky Film Studios, as well as the crew of "Fast and Furious 5", we are going to face a tough publicity battle."

The time period when Van Diesel died in a car accident was too clever. The summer season is about to begin, and it is the time when the movies released in May are most popular. As long as Universal Pictures and Sky Film Studio are not fools, "Fast and Furious 5" can easily steal all the limelight.

The fact is just as Duke expected, a publicity plan to take advantage of Van Diesel's death in a car accident has already started.

As the copyright holder of "Fast and Furious", Universal Studios took the lead in standing up. They convened a press conference and issued a formal statement, "All Universal employees are heartbroken. In the past 10 years, Vin Diesel has been one of the most loved and respected members of our Universal family. His death is a bolt from the blue for everyone involved in the "Fast and Furious" series, and countless fans. We send our most sincere greetings to Vin Diesel's family and supporters."

Not just Universal Pictures, but in various promotional activities of "Fast and Furious 5", the crew talked about Van Diesel.

Director Justin Lin told the media, "I'm so heartbroken that I can't think of anything now and can't do anything."

Paul Walker even posted messages to mourn Van Diesel on instant sharing.

"Brother, I miss you so much. I really can't speak. There is a new angel in heaven. From the beginning, you make people feel your humility. Every time you appear, it will make a difference. We are like brothers. You will always leave a place in our hearts, and this memory will never be erased."

Johnson, the superstar who just joined "Fast and Furious 5", also repeatedly mentioned to the media, "In this heartbreaking moment, I bring all my strength, love and faith to Vin Diesel's family. We will find new power in his guidance, I love you, brother."

Then, all the main actors of "Fast and Furious 5" appeared at the scene of Van Diesel's car accident, commemorating the actor with flowers. They stood in the place where the car accident happened for a long time until they attracted enough media and fans to watch, and then left satisfied.

A kind of publicity and planning called sentiment marketing has been promoted by Universal Pictures and Sky Film Studio.

First, Sky Film Studio convened production staff such as Justin Lin to add a commemorative special at the end of "Fast and Furious 5", and found a special music company to produce commemorative songs as fast as possible for subsequent promotion.

After completing the special production, Universal Pictures and Sky Film Studios held successively film fans and media previews. It has to be said that the treatment of dead and living people in the media is completely different from that in the public.

"Van Diesel, who is agile, has put himself into action scenes that challenge the limits again and again. His passionate performance brings people a continuous pleasure in watching the movie. Van Diesel did not expect this to be his last screen work, but his performance deserves the highest praise Van Diesel regards each scene as his last performance. When the ending is approaching, Dominic Toletto, played by Van Diesel, will eventually say goodbye to us. Van Diesel perfectly retires in the movie, and the whole scene is arranged very appropriately without losing taste."

There was no surprise, there was a sound of praise in the media, which almost overwhelmed everything.

Promotional slogans like "Fast and Furious 5" are just a perfect tribute to Van Diesel" have been hyped up by the media.

Immediately afterwards, Sky Film Studio held the "Van Diesel's Life Photos Review Exhibition" in Los Angeles, displaying many pictures of Van Diesel since her career, attracting the attention of a large number of movie fans.

Universal Pictures also released the latest version of "Fast and Furious 5" poster. Two racing cars were split into Mercedes-Benz in the dark, and the taillights of the racing car left lights and shining each other. The two driving were Van Diesel and Paul Walker.

The latter also released the poster on his personal Twitter and wrote in a touching way, "The poster makes me want to cry."

"This is an excellent popcorn movie, the best compliment to Vin Diesel."

The shock brought by death is always unparalleled. In just a few days, the news that "Fast and Furious 5" is Van Diesel's "last work" is flooded with major social media and information platforms, and it is full of glory for a while.

At the latest media meeting, Paul Walker almost cried.

"When the tragedy happened, I lost my best friend, I lost my brother." He was extremely emotional when he made his speech. "This is a loving job, and this movie is the hardest for me in some ways because the friendship you see in the movie is so real." (To be continued.)
Chapter completed!