"In "Snow White and the Hunter", Charlize Theron gave the director a perfect answer. The queen she played is so beautiful and impeccable. In her comparison, the Kristen Stewart version of Snow White is like a clay-wood sculpture. It's fine if you have an expression from beginning to end. Small flaws such as eye bags, big teeth are infinitely magnified."

"The princess is more beautiful than the queen? Magic Mirror, you are cataracts? The queen with a plump figure, a charming appearance, and a stunning temperament is better than the vampire's big mouth, big eyes and a spiritless body, and a snow White with an undeveloped figure. I dare say Chris Hemsworth's cup is bigger than Snow White! I have already bowed to the black queen's crow skirt..."

Back at work, Duke also cared about the comments about "Snow White and the Hunter". These are the most appropriate jokes to use for relaxing jokes after working hard.

Although the filming took place for many days, except for the intersections at work, Duke did not have much private contact with several actors. Both parties were completely different levels of existence. If it was not necessary, those actors would not come to disturb him.

As one of the actual bosses of the film, Duke wouldn't be so stupid as to get along with those who work for him.

Just like Black Widow, most of the action scenes of other actors will be completed by stunt stand-ins. For this reason, the crew has prepared three stand-ins for each main actor. As long as it is not a close-up, there is almost no difference between them himself. If the later modification is added, it will be a real Avengers.

Like Robert Downey Jr., the most common thing that people do in front of the camera is to reveal that face.

Duke's shooting is underway, and Marvel Studios and Warner Bros. have not relaxed in the promotion and marketing of "Avengers". In recent times, they have even used some unconventional means to gain attention.

In late October, a message on the Internet was reposted crazily, attracting the media's hype script "Avengers" leaked!

If a movie has not been released yet but the script has been leaked, how serious will it have? It is hard to imagine! Under the careful planning of Marvel Studios and Warner Bros., the "script" of "Avengers" was exposed and was put online for auction. This incident easily brought the public's attention to "Avengers".

The incident originated from an email in which the man said that he had a full 129 pages of the Avengers movie script in his hand, and each one had the name of the actor printed on it. After being asked to provide evidence to prove that he was not a fool, the owner of the email posted two photos, and the actor who lost the script was also exposed. He was Samuel Jackson, director of SHIELD!

This part of the content was written on May this year, and the signature "Duke Rosenberg" that appeared on the paper also confirms its authenticity.

The media and movie fans were talking suddenly. Many people waiting to watch the fun were looking forward to the owner of the email to release more script content, not just two, so that Duke Rosenberg and Warner Bros., who have been smooth sailing over the years, will fall a big fuck...

However, the whole incident was a promotional and marketing campaign. How could Marvel Studios and Warner Bros. shoot themselves in the foot?

"In the latest news from this newspaper, the author of the leaked script email from "Avengers" currently stated that he will not make any copies of the script, but no one has yet to buy it, and it is not known whether Samuel Jackson will be in trouble. As of now, Warner Bros. and Marvel Studios have not responded to this."

After a week of trouble on the Internet and other media, the leaked script of "Avengers" inevitably turned to coldness, just like other news, and the script on the Internet has not been sold. At this moment, Duke's crew responded and once again attracted his attention to "Avengers".

Duke announced at a regular press conference of the crew that Samuel Jackson himself had invested in buying back the leaked script. He would suspend the filming of the film and call on the screenwriter to rewrite the leaked script.

"How to prevent the script from leaking again?" asked a reporter.

"To prevent the Avengers script from happening again. From last week, all scripts have been escorted by security guards and will no longer be forwarded by email."

This was a hype, and Duke threw out another shocking words. "I asked the actors to burn them immediately after reading the script."

After the press conference, the media's attention to "Avengers" did not diminish at all, and they had new questions of interest. How should actors remember the lines?

For this reason, countless reporters and paparazzi circled around Warner Studios, and everyone on the crew of "Avengers" became the targets of pursuit, even the cleaners were no exception.

So, the actors of "Avengers" took it for granted and answered this question to the media and the public at the right time.

Tom Hiddleston, who played Rocky, told BBC reporters, "We have to burn out the scripts we filmed that day every day, which is very interesting... We don't allow us to bring home the scripts we filmed that day."

Robert Downey Jr. also talked about the so-called security measures that were suddenly strengthened during the filming of the film. "Everything of Marvel has a very complete storage mechanism, and I have re-signed a confidentiality agreement with them."

"Thor" Chris Hemsworth said in an exclusive interview with Vanity Fair, "After signing a new confidentiality agreement, Marvel no longer mails scripts to actors through e-mail, but instead asks two security guards to escort the scripts to actors."

The hype did not end there, and then the media revealed that Samuel Jackson's script was not lost on the set, but was leaked only after his apartment in Burbank was stolen.

Various related news emerged one after another, which always kept people paying attention to "Avengers".

The most important thing in marketing is differentiation. Whether in terms of products, packaging, channels, positioning, or brand, it must be unique from competitors in order to stand firm in the market. Even though many famous products have either created a new category or done differently from competitors, creative marketing will attract people to pay attention to it when there are many contemporary social media.

Not only Marvel Studios and Warner Bros., but also the ad sponsors of the film are helping promote "Avengers".

Like Duke's other films, "The Avengers" has a large number of embedded advertisements, from cars to **, from banks to insurance companies, and various brands emerge one after another.

In a studio built by Warner Studios, the street where the final battle was finally covered with various trademarks.

Starting from the independent "Iron Man", Tony Stark has always been the most popular tall and handsome rich man among fans. The sports car he drove is of course the target of sponsors' competition. In the script, when Iron Man returns to Stark Building, he will wear a pair of bracelets in a private bar. The bracelets are set in the video of Iron Man Mark, insurance companies, etc.

They appear in the form of street advertising signs respectively.

For example, in the setting, Iron Man will fall in front of a telephone booth, and the already built telephone booth model has the huge "jansport" written on it. It is a famous backpack brand in the United States.

In the footage that has been taken, Captain America, Hawkeye and Black Widow were riding on the fighter plane that forced a landing on the street, and happened to stop at the door of Citibank.

Like the Transformers series, "Avengers" also has Chinese brand implants. In the already built private jet set, Xiao Chili is used to watch live news on the TV, clearly marked "tcl".

In a shot of Scarlett in the early shooting, before Black Widow appeared, a CG-added train passed by on the screen, and the last two cars had a red advertising poster "Yili Valley Grain".

"Avengers" will have crazy advertising implants, but it will not appear abrupt. The main advertising implants appear in the video's transportation and the streets of New York in the final battle. This is a modern world. It is normal for some trademarks to appear on the streets of New York, and transportation means nothing. You can't superheroes rely on two legs to rush on their way?

Even if "Avengers" has not been released yet, these advertising implants are enough to allow the crew to recover the production costs of the film. Such high advertising sponsorship has also set a new record for Hollywood film advertising revenue.

The enthusiasm of advertisers also caused the film's revenue pressure to be suddenly reduced, but Duke still did not relax in filming. After all, the success or failure of "Avengers" will be related to the future development trend of Marvel Comics. (To be continued.)
Chapter completed!