In every awards season in North America, the noisy level of entertainment media is far greater than other peers, creating an illusion that people all over the world seem to be paying attention to the Oscars and golds, but the illusion is an illusion that will not be changed by the will of the media and the academy. Not to mention that the directors in Europe whose eyes are on their foreheads will not look at the Oscars directly, many North American movie fans are more on the movie itself.⊙,

"George" has entered its second weekend of full release. The attendance rate of North American theaters has declined slightly, but driven by good audience reputation, the film's box office fell by only 30% over the first weekend, closing at $57.37 million.

In the ten days of its release in North America, Gravity has earned $23.27 million.

At the same time, the film also ended its first week of overseas theater trip in nearly 70 countries and regions such as Latin America, Europe and Australia with a record of US$142.66 million. The global box office of the film reached US$345.94 million.

As the film will enter more overseas markets in the future, this number will have explosive growth.

Meanwhile, Pany Kellis and Warner Bros.'s PR on Gravity has also reached a critical stage.

What Duke is a little worried about is the anti-Semitic forces and conservatives in Hollywood. After all, so far, no actress born in the 1980s has won the Oscar for Best Actress.

Under the influence of these people, it is not uncommon to suddenly get upset, and Oscars have also been upset a lot.

Hollywood also has anti-Semitic forces, but it is not the mainstream, so there is no need to worry too much. In addition to Frank Pearson, these conservatives, Duke has also prepared other means.

The college has more than 6,000 judges. According to normal principles, being a member of the film academy is definitely a symbol of identity and status, and generally living a prosperous life. The gifts in private may not play too much role.

But don't forget that this is Hollywood. A world of fame and fortune that is drunk and dreamy. There are countless Hollywood celebrities who are glorious when they were young and who are bankrupt and in old age. The most typical example is Malone, an important member of the academy. How miserable Brando was in his later years is not news.

These people are conservative in their thinking, but are not fools, and are more likely to be influenced by public relations.

For example, two actors who once glorious decades ago have become a problem now. A charity foundation has provided them with an interest-free loan, which they can slowly repay with their monthly pension funds.

Duke's team, for most important judges, has established a clear assessment and detailed information, including the preferences and ways of thinking of these people, as well as the types of movies they like, what are they likely to be affected by, etc.

Public relations is also a very deep course. Only by grasping the key can one hit the death.

Oscars are like a brilliant large-scale game. There are always rules for games, but today's stocks are binding. If you still do public relations like in the 1900s, you can only watch the awards fall.

In addition to the public relations departments of Pany Kellis and Warner Bros., Duke also hired other public relations companies.

Currently, the most prestigious public relations season in Hollywood is Lisa Tabaker, and her previous position is the head of the public relations department of Miramax Pictures. She used a series of methods to help Miramax win "Shakespeare in Love" the Oscar for Best Picture that year, which is one of Lisa Tabaker's most typical results.

She used to be Harvey Weinstein's right-hand and direct executor in PR.

However, due to the demand for her own development and the intensification of conflict between Weinstein brothers and Walt Disney, she left Miramax and founded a public relations company dedicated to the awards season. So far, she has won more than 30 Oscars and has rich experience.

Lisa Tabaker and her PR company can be regarded as another insurance Duke has added for this Oscar.

At Duke's instruction, the 100,000 luxury discs prepared by Warner Bros. were sent to the college judges and all Oscar-related people early. Along with the disc, there were various souvenirs from the "Gravity" version carefully produced by Warner Bros. These did not seem valuable, but were unique versions.

Of course, small gifts such as champagne, flowers, souvenirs, etc. are emerging one after another.

Even so, there is no guarantee that those judges who like Duke like voting with their feet can truly watch "Gravity".

In this matter, Lisa Tabaker and her PR company can play a role.

Lisa is the first person in Hollywood to use "phone banking" methods. Lisa and her team call the academy members almost every day, "Did you see the DVD of "Grain" I sent you? You really have to watch it quickly, this movie is really good."

After confirming that the academy members had watched the movie, Lisa would continue to bombard the phone again, "Everyone thinks this movie is particularly good. Don't you think Scarlett? Should Johnson win the Oscar?"

In addition, Duke also invited the former White House head of public relations affairs to coordinate his public relations matters in this regard and sent an email to media outside Warner for Gravity, which was full of various comments about how outstanding Scarlett Johnson's performances were, how talented he was usually, etc., so as to "brainwash" the members of the college through the media.

According to statistics obtained by Duke's professional companies, among the nearly 6,000 college judges, the average age is 65 years old, and only 12% of the judges are younger than 50 years old, and nearly 95% of all judges are white and 77% are male.

This also means that in order to win an Oscar, more needs to be considered the hobbies of middle-aged and elderly white male judges.

It is easy to get a film qualified for the election, except for routine declarations, just show it in commercial theaters in Los Angeles County for a week and then send the relevant documents to the college.

In addition to sending movie DVDs to judges, giving gifts, telephone bombing, and hosting internal screenings are excellent means to win votes. Although gifts and telephone bombing have been explicitly banned by the Academy, they cannot be eliminated at all. Almost all filmmakers, including Duke, who want to do things, are still using these methods.

Duke recognized the influence of the media on the public and even the members of the academy very early on. From the beginning, he paid attention to creating the reputation of the film and Scarlett's performance. Not only actively counterattacked some attacks, but also persisted in smearing the main competitors.

But it is far from enough to do these. One plus one scoop, followed by Duke’s money spilling out like water, is held in Los Angeles. These are all very high-end and luxurious parties. The most important thing is that it is completely free to the members of the academy. While Duke’s team is overwhelming with "Gravity", it also invites judges to attend all free high-end cocktail parties, holds private screenings attended by various celebrities, and buys out multiple entertainment media columns to report their own videos intensively.

Lisa Tabaker's company sent an email to subscribers of Hollywood Reporter, citing a senior college employee: "Actors born in the 1980s have been ignored for a long time, and Scarlett Johnson's performance in Gravity should have won her once!"

These are actually playing the rules, but most people in Hollywood are doing this. The academy will not attack well-known projects if they want to capture typical cases. Otherwise, last year's "Bomb Disposal Force" would not have won the best film.

John Erikson is a retired actor living in Santa Fe, New Mexico and a senior member of the academy. He just woke up in the morning and had no time to have breakfast when he received a call from Los Angeles.

"Is it Mr. John Erikson?"

The female voice on the phone was crisp and pleasant, and it easily dispelled some of John Erikson's dissatisfaction. After he answered a sentence, he gave a few greetings on the other side and directly got to the point.

"Did you receive the "Gravity" disc?"

Hearing this, John Erikson immediately rang out the package he received some time ago. It seemed that there was such a CD, but he was always focused on the exquisite gifts sent by him and never paid attention to the CD.

"Yes, I received it," he replied.

The opposite immediately asked, "Have you seen the CD?"

"Sorry, I haven't had time yet."

"Then can you see it as soon as possible?"

Listening to this pleasant and gentle urging voice, thinking of the seemingly inconspicuous but actually exquisite gifts, John Erikson immediately responded, "I'll go see it today."

John Erikson had nothing important to do, so he hung up the phone, went to the storage room to find the exquisitely made CD, stuffed it into the DVD player, and watched patiently.

That afternoon, the Los Angeles phone call came over again. Hearing that John Erikson had already watched the CD, asked a few questions about his experience in watching the movie, he immediately focused on recommending Scarlett Johnson's outstanding performance in this film.

"A strong woman, overcoming many difficulties and acting like such a great role. Mr. Erikson, don't you think she's great? I hope this is enough for an Oscar nomination."
Chapter completed!