Regarding this aspect, Duke and Warner Bros. have also formulated targeted strategies, and an article similar to "Inception's Movie Viewing Guide" has appeared on many media and websites.

"First, the movie is really exciting. Second, it is not as difficult as you imagined. Believe in yourself. Third, there will always be a shot that will make you remember for a lifetime. Fourth, please lower your expectations. Fifth, please go to the bathroom in advance. Sixth, remember to turn off your phone. Seventh, be sure to go to the theater, because the theater is also a dream-making machine. Eighth, remember to listen to the ending music, because it is responsible for waking you up. Ninth, it is very likely that the most exciting movie you have seen in the theater in recent years. Finally, travel with the movies!"

In any case, the early reputation marketing of this film is indeed a bit too far. Duke and Warner Brothers are very clear about this, so they make timely strategic adjustments.

"If it is not controlled well, it may affect the subsequent box office trend."

On the private beach in Malibu, Duke sat, "So, the publicity strategy is shifting to the plot discussion that guides the audience to the Inception."

While throwing the bait in his hand into the water little by little, Scarlett said to Duke, "Stop talking about ordinary audiences, after watching this video, I unconsciously wanted to interpret it..."

As she said that, she shook her head.

As a pillow, Scarlett knew very well that the reason why the film designed so many mysterious plots was not for the sake of depth and connotation, but mostly because of the needs of publicity and marketing.

Duke pulled up the fishing rod, the hook was empty, so he had to put the bait on the fishing rod again and threw it back into the sea, saying, "The more interpretations the video formed, the more heated the debate it caused, and the more beneficial it will be for the subsequent box office trend."

Scarlett Johnson has been with Duke for several years, and his knowledge is naturally extraordinary. At this time, he kept nodding lightly.

Because the new film will be prepared soon, Duke and Scarlett are not planning to participate too much in the post-screening promotion of "Inception", and will only participate in some promotional activities appropriately. Moreover, the film's cast is strong, and the star lineup led by Leonardo DiCaprio is enough to attract the attention of the media and the public.

Xiao Li is also very aware of Duke and the crew. He was about to break up with Baer Lafalli. It has been until now that the relationship has officially ended. The scandal about the two has been hyped recently by tabloids and has attracted a lot of attention.

The sound of high heels falling to the ground sounded on the trestle. Tina Fei came here slowly with a file bag. She sat under the sun umbrella and poured herself a glass of water. Then she said, "Saturday's box office statistics are here."

Scarlett immediately asked, "Is it going up or down?"

Duke also turned around and looked over. If Saturday's box office dropped compared to Friday, the first week of Inception would definitely not be able to hit the $100 million mark.

"It's thirteen percent higher than Friday," Tina Fee said quickly. "I got $36.78 million on Saturday!"

"Not bad." Duke nodded slightly, "It seems that there is hope for more than $100 million."

As long as there is no big decline in box office today, "Inception" is very likely to achieve a breakthrough.

Of course, the box office in the first week is very important, but the long-term trend of the film is equally important. No matter what means it is used, "Inception" has formed an excellent audience reputation. How to make the film more attractive and thus maintain the box office trend at a high level is something that must be considered in the subsequent promotion.

In addition, "Inception" did not adopt the global synchronous screening method, allowing the film's influence to further spread to overseas markets, which is also a work that cannot be ignored.

As early as the preparation and shooting period, Duke formulated a strategy for audiences to participate in the film, and now is the best time to use this strategy to actively participate in the interpretation of the film, and also allow this trend to spread to overseas regions. As long as some fans are enthusiastic, it is enough to get "Inception" to get beautiful box office data.

Today's Internet is not to say that it is connected to the whole world. However, there is no problem connecting the entire Western world and major markets such as Japan and South Korea. Moreover, Warner Bros. has a complete marketing network in major markets around the world. It is not too difficult to push a craze for interpreting "Inception" to the whole world.

On the Internet, in life, there are both spontaneous and navy guidance, and the interpretation of "Inception" has gradually formed a craze.

"Inception" continues to be popular, and the film has become an indispensable topic for the North American public. No matter how the reporter asked about it, Duke, who is responsible for "building dreams", always refused to say much about the public's views, and just gave out a sentence "I can't even explain the end of the film myself" as an answer.

Therefore, those "interesting" movie fans decided to personally experience and shoulder the burden of interpreting dreams for the public. Of course, some bold speculations and surprising interpretations of "dreams" are indispensable in this craze.

Especially the open ending gives people enough room for imagination.

The film was finally "founded" successfully. Six people from the Dream Inception team woke up on the plane. Saito also fulfilled his promise and called to relieve the protagonist's lawsuit in the United States, so that the protagonist could enter the country smoothly. The protagonist was finally able to go home and see his two children. When the protagonist turned the gyro that could distinguish between dreams and reality, the film stopped. The director did not explain whether the gyro was turned or stopped on the table.

As the part with the most room for discussion, should the protagonist Cobb return to reality or live in a dream? Duke is absolutely not stupid enough to give people a positive ending. Many movie fans fully utilize their imagination space to let the movie move towards the ending they hope.

Many movie fans believe that the protagonist Cobb finally returned to reality, and even found out that Cobb's two children were actually Ming's protagonists of different ages left. The child grew up during this period, which shows that the ending is quasi-reality and not a dream.

Many people also expressed disdain for the above reality. "There is no reality at all, this movie is just a dream." Many people believe in this statement. They believe that the so-called concept of dream inception and implantation is just a dream that the protagonist of the movie Cobb himself, and all this is just a cycle in the dream.

In order to prove their own views, audiences with different interpretations went to the theater to re-watch "Inception" to find more evidence supporting their views.

However, the more you watch, the more the audience interprets the various plot parts of the film. As the discussion deepens, the craze cannot stop.

For example, a gyro is a totem, which is a sign that Cobb judges whether he is in a dream or in reality. If the gyro continues to rotate and does not fall, it means he is still in the dream; if he falls naturally after turning, it means he is already in the real world.

"What if I designed a dream that would make the spinning gyro fall down?"

The audience obviously does not trust this "totem". Every Dream Inception has his own totem, Arthur's "dice" and Adrian's "chess", but they have never seen them use it.

Some people also pointed out that in the movie, only the protagonist Cobb repeatedly uses gyros to distinguish between reality and dreams, and this gyros were obtained from his wife.

Therefore, an interpretation that appeared in the imdb film review area has been recognized by a considerable number of people.

"Cobb will have a ring in his hand in his dream, but in reality there is no. This is because the protagonist is unwilling to believe that his wife is dead in his dream, and Cobb has accepted this idea in reality."

"On the plane, we clearly saw that the protagonist was not wearing a ring. He was wearing a wedding ring in all dreams in the first, second and third floors."

However, some people also suggested that if the ring represents Cobb's heart knot in the dream, then in the fourth level of dream, the protagonist Cobb has recognized the reality of his wife's death, and the heart knot will disappear, and the ring will naturally disappear. In this way, it seems that the protagonist and the audience have no standard for distinguishing between dreams and reality.

These controversies have formed their respective supporters. They use the Internet as a carrier and constantly list various evidence to prove their support. Moreover, this interpretation and controversy has quickly left the scope of the Internet under the control of Duke and Warner Brothers and has become the focus of discussion among major media.

What the media is afraid of is not controversy, but that there is no controversy. The more controversial the topic, the more popular it is in the media. Only controversy can bring enough attention.

Many traditional media spontaneously chose their own supportive views, and then used this view as a starting point to argue with other media. Just three days after its release, the interpretation boom caused by "Inception" has become one of the most concerned public opinion topics in North American media and the public.

Even after "Inception" was released on Sunday, it became the first non-sequel and non-adapted film to break the $100 million mark in North America's box office in three days on weekends, but it did not attract much media attention.

The enthusiasm of the media and the public is all concentrated on the various interpretations and controversies of "Inception".

In this regard, this promotional marketing, planned by Duke and Warner Bros., has achieved great success.

Although "Inception" won a box office of $1.99 million in North America on the first three days of the first week, Duke will not be satisfied with it. Moreover, the film will be released overseas soon, and the craze formed in North America must be pushed overseas.

As the focus of interpretation and controversy, Duke has undoubtedly been asked by many media about various questions about "Inception", and he also threw out some statements at the right time to push the craze to a higher level. (To be continued.)

ps: It’s the end of the month, please give me monthly tickets and recommendation tickets!!!
Chapter completed!