Chapter six hundred and seventy-ninth supply exceeds demand
In the spacious hotel suite, Zuo Shan Diao sat on the sofa and gently rubbed his hangover's forehead. After the premiere last night, China Film Group, the publisher, held a special reception party. He inevitably drank a few more drinks with his colleagues on the other side of the Pacific. However, time is unforgivable. Even though he tested alcohol, he felt uncomfortable when he woke up the next day.
The age is getting closer to the retirement line, and there may be no climbing upwards. Zuoshan Diao is very clear about this. In the few years left, what he wants to do most is to let China Film Group go out and get out of the embarrassing situation where he can only be majestic in the domestic market.
Since he is engaged in this industry, he certainly wants to leave his own rich mark.
He also wants to give a thumbs up when people in the industry mention their names in the future.
Hollywood is undoubtedly the best partner for China Film Group to explore overseas markets, but he knows the terrifying xenophobia of the North American film market, and he does not fantasize that Chinese films can easily enter North America and then win the box office of hundreds of millions of dollars.
That's just a fantasy and it's not any benefit to the film industry in this country.
Therefore, cooperating with Hollywood companies is the smartest choice at present, such as this collaboration with Warner Bros. and Duke Rosenberg.
In this cooperation, China Film Group not only allowed its own funds to enter Hollywood, but also successfully allowed two Chinese actors to appear in Hollywood's mainstream commercial masterpieces. Although there were only a few shots to appear and also played roles like Passerby A, this was a good start.
Although I am old and don’t want to climb up, Zuoshan Diao still has some ambitions and wants to see the rise of the Chinese film industry.
"Borrow someone else's chicken and lay your own eggs..."
He pointed his forehead with his right index finger, and he said to himself, "This has been proven to be an effective method."
Of course, whether China Film Group's selling to internationalization can succeed depends on the box office of "Transformers".
As one of the leaders of this industry, Zuoshan Diao is very clear. If the film industry wants to rise, it does not rely on the awards from international film festivals such as Cannes, Berlin and Venice. Having said that, are there few Chinese films that have won international awards in recent years? Are they helpful to the entire industry?
Let’s take a look at what those so-called award-winning movies are? They are all using the imperfect side of their country to make those foreigners happy!
"Is it still a Chinese director to film a movie that reveals his shortcomings and serves as a joke for foreigners?"
Zuoshan Diao sometimes really wants to ask those people in person, so he is one of the people who are very supportive of banning those films.
In his opinion, if the competent authorities have a little brain, they will not let such a movie be released publicly.
Such a movie will not bring any benefits to the development of the Chinese film industry. Even if it is released publicly, it will not attract a few viewers. If this industry wants to develop, it requires capital and market. If the film cannot even guarantee the basic box office, how can it attract the attention of capital?
The film industry has been marketized decades ago and has become a commodity. After all, it depends on market results.
Sitting on the sofa, Zuoshan Diao was waiting patiently. He knew that the domestic market had just started and the statistics would not be as fast as North America.
About half an hour later, a fierce knock on the door sounded, and Zuoshan Diao's assistant walked in.
"Boss, the latest statistics."
The assistant strode over and handed a document to Zuoshan Diao. Zuoshan Diao's eyes just glanced at him and his eyes lit up.
"It's worthy of being Duke Rosenberg's movie!"
Even if it was him, facing such a number that broke the box office record in the Chinese market, he couldn't help laughing.
You know, he is not without opponents within the group. Many people deliberately criticize China Film for investing in "Transformers" this time. This box office figure is enough to make those idiots shut up.
According to theaters, the box office of "Transformers" will not be less than 4 million rmb at the lowest box office, surpassing the 3.56 million "Dark Knight" last year, and setting a new domestic box office record for zero-point box office.
Another important point is that the overall attendance rate of the zero-point venue exceeds 70%!
This is in the domestic market, not North America.
Zuoshan Diao knows very well that as an emerging film market, domestic audiences have not developed the habit of watching movies at Zero Ok, and there will not be many people who actually watch Zero Ok, and like some North American movies, the revenue of Zero Ok accounted for one-quarter or even one-third of the box office on the opening day.
Putting down that document, Zuoshan Diao asked the assistant who was always standing on the side, "How is the release today?"
The assistant slightly lifted his glasses, cheered up and reported carefully, "According to the latest news, major theaters in Shanghai will give more than 90% of the screening space to "Transformers" from today. This morning, the 3D version of "Transformers" of Yonghua Cinema, Huanyi Cinema, Ume New World Cinema, Century Shanghai Cinema, Wanyu Cinema, etc. in Shanghai were all announced to be full. It is even hard to get a ticket with the Shanghai IMAX 3D version of Peace Film City and International Cinema."
Seeing his boss nodding with satisfaction, the assistant said, "Nationwide, although it was just launched at midnight last night, the screening of "Transformers" is also quite gratifying."
While recalling what he had seen before, he said, "According to many northern theaters, the premiere of "Transformers" was full at midnight, and even the number of events at 3 a.m. reached an attendance rate of more than 60%. In the southern region, taking the imax theater in Wanda in Hangzhou as an example, the pre-sale of the film has reached 1.5 million yuan, which is unprecedented. Many theater leaders said that the movie viewing craze brought by "Transformers" will continue to heat up, and it is expected that the movie viewing peak will reach this weekend."
Although yesterday's June 1st was not a holiday, it was a Sunday. Originally, Zuoshan Diao thought that even if "Transformers" was a hit, they would have to wait until this weekend. Unexpectedly, it would show such a hot trend on Monday.
"Let's make people work quickly..." Zuoshan Diao reminded, "If the film can perform record-breaking, I will definitely get the extension key."
"Yes." The assistant nodded
In fact, what the assistant said is still conservative, and the popularity of the film after it was officially released is far more than that.
Shijingshan Wanda is located in the west city of Beijing. It is the first theater in Asia that has a digital imax, so it is one of the preferred theaters for movie fans to watch "Transformers". At around 4 pm yesterday, tickets for all versions of "Transformers" were sold out.
At 7:30 this morning, the cinema was open before it opened, and some viewers knocked on the door and asked to buy tickets in advance. Shijingshan Wanda Cinema arranged six "Transformers" for the IMAX Hall every day, and tickets for the IMAX movie are still hard to get.
On a popular movie forum, someone raised a price of 200 yuan to buy tickets for the night's Imax3d version of "Transformers", but no one responded. Someone raised a price of 20 yuan to sell the 3D version of "Transformers" that night, and you can sell it within five minutes.
Some movie fans also complain that buying tickets for "Transformers" is almost the same as buying train tickets for the Spring Festival travel rush.
In addition, all theaters in Beijing have canceled the 3D version of "Transformers" Tuesday preferential policies.
In June, the weather was already very hot, both in the south and north, but the enthusiasm of the audience completely exceeded the heat of the air.
The attendance rate of the premiere of the Beijing Central Store of Warner and China Film jointly ventured by China Film City is 100%. The attendance rate of the premiere at 3:00 am also 65%.
At Xidan New Capital Cinema, the audience chose to give up watching at the 0:00 pm. The attendance rate reached 80%. There was a full show since the afternoon, and the tickets for the evening show were sold out three days ago.
In terms of Broadway theaters, the attendance rate of several cinemas under Zero Point is only 60%, but starting this afternoon, the attendance rate has begun to approach the full.
"Transformers" has a pre-sale of 3.2 million rmb in Dongguan Imax Cinema, which is known as the largest in Asia.
"With "Transformers" from Cybertron, there is no need to watch movies on Earth." Some industry insiders here joked.
In the theater screening, "Transformers" has an overwhelming advantage. There are 66 cinemas in Shanghai area, with 3,244 screenings of "Transformers", which exceeds the total of all other films. The second-ranked film is less than 300, and less than one-tenth of "Transformers".
Crazy audiences, super high screening rate, and sufficient screen count ensure the first-day box office of "Transformers" in China.
Due to the time difference, Transformers was actually released earlier than North America, and Chinese audiences have become one of the first people in the world to witness the film.
By Tuesday, all the 3D and Imax3D versions of "Transformers" canceled the routine Tuesday discounts. The box office of the film and the crowded audience gave the theater enough confidence.
After preliminary estimates, the premiere of "Transformers" at midnight and the box office of the whole day on Monday exceeded 35 million rmb. Driven by "Transformers", the total box office of domestic movies on Monday also reached a peak of more than 37 million yuan in history.
At the same time, due to the promotion of various publicity and the herd effect of people, the audience has a particularly strong "desire" for the 3D version of "Transformers", and many movie fans go out early in the morning to queue up to buy tickets.
In this hot season, there was even a crowd like the Spring Festival travel rush, and it was just a transition from various stations, airports and train stations to cinemas.
In order to welcome the arrival of "Transformers" and allow more domestic audiences to enjoy the visual feast brought by 3D, many theaters have been actively preparing to add digital 3D devices in recent months. As of the eve of the film's release, the national 3D screen has increased to about 700 yuan, and imax theaters have also reached 20.
But these are in short supply in the face of the surging audience craze. (~^~)
Chapter completed!