"Oh, my dear brother, it's so unfortunate..."

A girl with short golden brown hair, holding a newspaper, walked into the living room of the hotel suite, and hit David Ellison without any sympathy, "You lost again!"

David Ellison focused on breakfast without raising his head, "Isn't this a situation that Hollywood has always been happy to see?"

He actually knew very well that traditional Hollywood forces represented by Duke Rosenberg and Warner Bros. would not like new entrants like him at all, and the two sides were naturally in an opposition relationship.

It seemed that I had not heard the helplessness and annoyance after the failure in David Ellison's mouth. Megan Ellison sat on the sofa, opened the newspaper in his hand, curled his lips, and said, "Let me read you the box office news last weekend for you."

After saying that, she ignored David Ellison's reaction and deliberately read it in a tone of ups and downs.

"The film "The Dark Knight" that set the record for the most brilliant premiere in North American film history has created a miracle again this week. Not only has it won the North American box office championship this weekend, but the total box office in North America exceeded 350 million US dollars within ten days of its release."

"This weekend, "The Dark Knight" took advantage of the victory and won $89.76 million in one fell swoop, winning the box office championship this weekend without any suspense. The cumulative box office of North America was $375.66 million, setting a new historical record again. The previous record was the box office of "Pirates of the Caribbean 2" that exceeded $300 million in 16 days."

"According to the current trend, "The Dark Knight" may exceed $400 million after its release thirteen days, setting a new record again. The current record was created by "Shrek Monster 2". It took thirty-three days to reach $400 million!"

"I am a Legend" starring Will Smith performed well, but under the dark shadow of Batman, the opening paintings could only rank second on the box office list in the first weekend. This apocalyptic science fiction film produced by Sky Film Studio and released by Bowei Pictures was premiered last Friday, and earned $73.89 million in three days on the weekend, exceeding the publisher's expectations..."

After reading this, Megan Ellison looked up at David Ellison, and his face was a little unfair.

She seemed to have not satisfied her bad taste. She flipped through the page and read another comment.

"The box office of the Dark Knight is close to $400 million in ten days, and the box office myth of "Titanic" is about to be broken..."

Hearing this, David Ellison reacted. He put down the knife and fork in his hand, picked up the napkin and wiped his mouth, and said, "Just this movie, I want to get $600 million in North America? I want to surpass "Titanic"? It may not even be as good as the box office of Duke Rosenberg's "The Lord of the Rings 3: Return of the King"!"

It is not just David Ellison who holds similar views, but also some other media outlets.

Now that the box office of "The Dark Knight" has soared, and can cross the $400 million threshold with just one step, many media are praising Duke's film to be able to surpass "Titanic" and create new box office miracles.

But there has always been a phenomenon in the media that people always praise each other and others belittle them.

The Washington Post said on the front page of the entertainment page that it was underestimated the future trend of "The Dark Knight".

"Since its release, "The Dark Knight" has been breaking the best premiere weekend with the fastest break of $300 million, the most successful superhero movie. Some people have begun to speculate that "The Dark Knight" may eventually pull the movie "Titanic", which has an unprecedented box office record, from the throne of the North American total box office champion."

"It seems to be possible that "The Dark Knight" has reached nearly two-thirds of the box office figures of "Titanic" in just 10 days since its release. In a few more weeks, the remaining more than one-third will be filled soon, so "The Dark Knight" will set a new North American box office record."

"Unfortunately, this kind of thing will not happen. Everyone wants to see "The Dark Knight" surpassing "Titanic" and a new box office king will be born from then on. However, it is impossible for Duke Rosenberg's work to surpass the film he invested in."

"Ten years ago, in 1997, "Titanic" was released. But since then, the film industry has undergone dramatic changes. In that era, a film could only earn tens of millions of dollars after several weeks of release, and some excellent films would be released in theaters as long as possible with good reputation. Then they stayed for the first half of the year or even longer."

"However, since then, this operating system has changed a lot. Now, studios and audiences have lost patience and focus on the premiere weekends when the film was released, so we are accustomed to blockbusters whose box office revenue accounts for one-third of the total box office and even more in just the first three days. And what about "Titanic"? The box office at the premiere weekend is less than 10% of the total box office."

"Look at the most profitable films in 2007. The films with a total box office of over $100 million have not been released for more than six months. The annual champion "Iron Man" will be released in early May and will end in October..."

"The current business strategy is to release as many theaters as possible at the same time, earn enough box office money in the first two weeks, and then release DVDs before people's freshness fades."

"Titanic once won the box office championship for 15 consecutive weekends. Now, many big-produced films have been released after 15 weeks of release. In the summer, blockbusters appear every week. "The Dark Knight" faces extremely fierce competition, especially since "Spider-Man 3" is about to be released this weekend, so it is not easy for anyone to take the lead."

"I think when "Titanic" was released, I basically didn't meet competitors of the same level in the previous few months, which is unimaginable for "The Dark Knight".

"Duke Rosenberg's film has been the North American box office champion for two consecutive weeks, but the box office fell by more than 50% the next weekend. This is normal, and this will continue, and the box office champion next week will inevitably be handed over to Spider-Man 3."

"The Dark Knight now has a box office of nearly $400 million, and the total box office may reach $550 million, which will surpass the third-ranked box office record in history - the $521.32 million for "The Lord of the Rings 2: The Twin Towers", but it is impossible to challenge the second-ranked "The Lord of the Rings 3: Return of the King" and the first Titanic, because the film industry will never be like it once again."

"There is another thing we can't forget, those young girls watched Titanic over and over again, which injected countless vitality and box office numbers into the film. And "The Dark Knight" is, to be precise, just a bunch of repeated deals, with too dark and heavy themes, far from a charming film that can touch people's emotions and touch people's hearts. It can't bring anything to the film from the young girls."

"What can depose the rulers of the film world today? Inflation! At least in the next five years, no film can surpass the box office record of "Titanic". When will the record of "Titanic" be broken? Wait until the ticket price rises."

"This is the operation of this hasty and impetuous twenty-first century film business."

In the study of the eye-shaped villa, Tina Fei put down the Washington Post and asked, "Does "The Dark Knight really have no hope of breaking the box office record of "Titanic"?"

Putting down the documents in his hand, Duke shook his head at Tina Fei, "It's very, very difficult, in my opinion, it's basically impossible."

Think about it back then, those girls kept buying tickets to enter the theater to watch Leonardo DiCaprio, and watched it over and over again.

Even if he leaves this world, Heath Ledger cannot bring such an effect.

Boys like a character or movie, and may buy tickets to watch it twice or even three times, but it is unrealistic if there are too many, while girls are relatively less rational in this regard.

The Joker and the Heavy Batman, how many girls will they like?

A film that wants to achieve a North American box office result like Titanic or Lord of the Rings 3: Return of the King requires a large number of viewers to watch repeatedly, but there is neither Jack nor Legolas in "The Dark Knight".

Of course, this is only part of the reason, and the change in issuance strategy is the key.

Although DVD is slowly declining, it is still the focus of Hollywood filmmakers' revenue. For the sake of DVD sales, it is impossible for both Duke and Warner Bros. to let "The Dark Knight" stay in the theater for a year, and then release DVDs after the popularity has dissipated.

Not to mention whether it can break the record of "Titanic", on the other hand, is it important to have the first or second-ranked false name in North America's box office, or is the actual income of the film more important?

For people like Duke, it's so easy to make a choice.

"However, I don't agree with one of its views." Duke pointed to the newspaper, "No video can surpass the box office of Titanic in the next five years?"

He shook his head slowly.

This report is very correct in some aspects of analysis, while others are not accurate.

For example, it is very correct to wait for inflation and ticket prices to surpass Titanic, but he completely ignores the development of emerging screening technology in North America. The growth rate of 3D screens is amazing!

The 3D fare is 3 times the average.

As long as there are enough 3D screens and imax theaters as the foundation, it is not difficult to surpass the movie Duke invests in.

Moreover, more movies may be able to transcend in the future.
Chapter completed!