Chapter five hundred and eighty first coping strategies
Sitting on the high-back chair, Duke couldn't help but breathe a sigh of relief. Things were not as serious as I thought.
The projector has been turned off, and others are still discussing relevant countermeasures. Duke stretched his chin with his left hand, thinking about the past, present and future, all the events related to the video leak in his memory, as well as related reports he has seen.
Perhaps it was because the time passed was too long, and it was not easy to awaken those distant memories. After thinking hard for several minutes, Duke's eyes gradually became brighter.
Just like his concerns when he just used digital technology to formulate relevant confidentiality measures, what flashed into Duke's mind were the three films "Wolverine", "Success Squad 3" and "Interview".
Despite the different degrees, all three films have been leaked in advance. In addition to "The Expendables 3" being a flop, "Wolverine" and "Interview" have achieved relatively success.
"Success Squad 3" can be thrown aside first, and there is no way to learn from the success of "Interview". After all, no matter how Duke does it, it is impossible to make "Iron Man" related to the Three Fatty or the Two Fatty now.
His thoughts turned to "Wolverine".
Then, many related memories slowly came into my mind.
The prequel film produced by 20th Century Fox has been constantly being filmed and has caused a bad reputation in the trial. When it was released nearby, an online leak occurred, which can be said to be very unhappy.
However, if Duke remembers it correctly, the film's first-week box office in North America exceeded $85 million, which can be considered a success no matter how you look at it.
Gradually, more and more things were remembered by Duke. He had also seen the leaked version of "Wolverine". It was also a version with no special effects added, but unlike "Iron Man", the version of "Wolverine" did not affect the watermark and time code that affected the viewing effect, and only some special effects including the final battle were not added.
It's not like "Iron Man", it's just a sample of the shooting edited by Duke and Mike Dawson.
"We need to issue a joint statement calling on fans to boycott online piracy..."
The person who spoke was Marvel Studios' ceo Kevin Feige. "Then the contact person deleted the posts on the Internet."
"You also need to call the police..." Someone said again, "Apply for support from MPAA."
"Everyone!"
Duke gently patted his palm, attracted all his attention and said. "I have seen the leaked version of the internet that I just played. I don't think things are as serious as expected, and if this is done well, it may also bring benefits to the film."
“Bring the benefits?”
Doug Walter and others were obviously affected by the past practice of early leaks that meant box office failure.
In fact, Duke is very clear. Even if he doesn't say it, it won't take too long to think about it, but now the time is tight, the sooner you act, the more beneficial it will be.
"I want to remind everyone, what are the main highlights of superhero movies or Iron Man?"
Before anyone could answer, Duke gave the answer, "One is the special effects, the other is the charm of Tony Stark's character."
As soon as this was said, Doug Walter immediately realized. "In the leaked version, you haven't added any cgi special effects."
"Yes." Duke said on the other hand, "How does the film show Tony Stark's character? The most important thing is to rely on Robert Downey Jr.'s performances and lines..."
Kevin Feige took the initiative to take over Duke's words, "I remember you told me that nearly 70% of Tony Stark's lines need to be realized in post-production through the voice of Robert Downey Jr.."
After these words, the solemn atmosphere in the conference room immediately soothed a lot.
But how to convert disadvantages into advantages is the focus of Duke's words.
He also said. "The leaked version lacks the most important parts of the film. I don't think it will have an impact on the box office. As long as the operation is good enough, it can attract more people to the theater."
Doug Walter, Kevin Feige, Pany Kellys, Jamie Johnson. Everyone's eyes were gathered in Duke.
But Duke didn't look at them, but turned to a small assistant in the corner who was responsible for adding coffee and other jobs, and asked, "You have just seen the leaked version on the Internet. What do you think after reading it? It doesn't matter, just say whatever you think."
It was probably Duke's last sentence. He gave him enough encouragement. After thinking about it, the assistant said, "Although I work in Warner, I have never seen the filming and production of the film. After watching it, I realized that the film was shot like this. I was very curious about how the actor wearing gray tights and red tights inside turned into Iron Man, and what would it look like after becoming Iron Man..."
From the words said by the assistant, it is not difficult for those present to hear that the other party was curious.
The conference room fell into a brief silence, and Jamie Johnson, who was in charge of Warner distribution, broke the calm. "I understand what Duke means. A considerable number of people who watch the leaked version of the Internet because of curiosity will also become the theater audience of Iron Man because of curiosity."
"But these people who watched the leaked version of the Internet," Kevin Feige put forward different opinions, "most of them should have had plans to go to the theater to watch "Iron Man."
Doug Walter laughed, "As long as the original potential audience does not disappear, we can accept it."
"It's not just that." Duke gently pulled the armrest of the chair. "A big production like Iron Man leaked in advance, which is definitely big news. Even those who are not interested in superhero movies will pay attention. This is where we can use it."
“And, the more you are restricted to viewing, the more interested the public is.”
After saying that, Duke looked at his public relations manager. Pany Kellis worked with him for many years. After being reminded by Duke, he immediately understood, "Since there is no problem with the leaked version, we can mobilize the media to hype this incident into a hot topic of public attention."
Jamie Johnson said, "It's totally feasible."
"Also, draw up a public statement with a stern wording," Doug Walter said.
Duke nodded slightly and said, "We call the police to the Los Angeles County Sheriff and the Los Angeles County Sheriff. All websites that have been reprinted and reposted are the subjects of investigation. We will mobilize our relationship and try our best to make the investigations with great fanfare, so that our media can keep an eye on the actions of the Los Angeles County Sheriff and conduct relevant reports in a timely manner."
This matter is definitely not that simple. Duke is very clear about this, but those websites can only admit that they are unlucky.
No matter who is the mastermind behind the scenes, if you want F-force to cooperate with news reports to a certain extent, this case will inevitably be solved by them in the end.
Duke understands that this cannot involve some people, but in terms of current form, it does not matter who the real mastermind is for the time being. What is important is how to hype it has become a social hot topic, thus making "Iron Man" the focus of public discussion.
Next, the two sides discussed the details. What Duke needs to master is the general direction and how to implement it specifically. Of course, there are more professional people to operate.
The meeting did not end until near midnight. As he walked out of the Warner Building, Duke suddenly remembered a possibility.
The filming of "Wolverine" was plagued by negative news. The audience's reputation during the preview was poor. After the leak incident, it achieved relatively good results. This was no coincidence. Instead, it looked like a carefully planned publicity and marketing strategy.
However, this is just Duke's guess. With "Iron Man" ahead of him, "Wolverine" will definitely not enjoy the treatment he used to be.
One night passed, and early the next morning, Warner Bros. and Marvel Studios jointly convened a press conference, and, in the name of Duke, Warner and Marvel, issued a public statement through various media.
"Yesterday, a stolen, incomplete, early version of Iron Man was illegally placed on certain websites."
"Many special effects shots, voiceovers and soundtracks are not in this version, and some scenes have not been edited yet. We immediately contacted the copyrighted legal department and asked these websites to delete the content. We marked the video so we could find the person who leaked the source and provided the download."
"Whether it is the person who leaked the first or the person who spread it later, we will file a lawsuit in accordance with the law. The court has ruled similar cases in the past. In addition, F-Pirate and MPAA have also intervened in the investigation. Many fan websites have expressed their support for us and accused this criminal behavior. We are deeply encouraged by this. This behavior will not only harm the producers who have made great efforts for the film, but also hurt the fans."
At the same time, the media close to Warner also began to hype this incident wildly.
"The unfinished special effects version of the famous Hollywood director Duke Rosenberg's new work "Iron Man" was leaked online, which is the most serious early leak of Hollywood blockbusters in history! This leak can be said to be extraordinary and has a wide range of involvement. Warner Bros. has officially called the FBI and said that the company will hold the legal responsibility for the broadcast of the leaked version. To be honest, what consequences will be caused by this incident are unpredictable."
It is obvious that these media just want to make this hype a hot topic.
In addition, CNN, a subsidiary of Time Warner, specially dispatched a team to follow the F-force agents who handle the case.
There is also the famous gossip website tmz, which has mobilized many paparazzi to dig deep into every focus of the incident.
Due to the influence of the leak, Warner Bros. discussed with Duke and directly canceled the trial in late April. Judging from the current situation, the trial is no longer necessary.
In the following days, at the beginning, only those who were paying attention to entertainment news were concerned about this matter. As the media followed the reports, more and more people were talking about the progress of the incident.
Especially after several actions of F-force, the leak of "Iron Man" almost became the focus of attention across the United States. (To be continued.)
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Chapter completed!