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"The other party went to the Warner Building yesterday and visited the headquarters of Century City Twentieth Century Fox today."

In the office of the chairman of the Burbank Disney headquarters, Cook Dick frowned and told Michael Eisner that the man had contact with them, but they refused our invitation."

Michael Eisner's fingers slowly tapped the desk in front of him, "The situation is not good for us."

"It's true." Cook Dick thought about the situation reported from the other side of the Pacific and said, "Originally, our initial contact with them went smoothly, but all of this changed after Time Warner and News Corporation jointly proposed the concept of Warner Fox's Great World."

It is obvious that apart from Disneyland's loud signboard, Walt Disney now cannot compete with Time Warner and News Corp.

"If this project is lost," Michael Eisner also frowned slightly. Obviously, there is no good way to break the dilemma he faces. "It is extremely unfavorable to Disney's future and our future."

Such investments are both comparing public relations capabilities and comprehensive strength. No matter which one is, Walt Disney is at a disadvantage.

Cook Dick understands this, and is also aware of the importance of the Disneyland project to them.

Today's Walt Disney Group is no longer the way Michael Eisner was ten years ago. The Disney family led by Roy Disney has become the biggest opposition. With the support of them and some inexplicable snobbishness, Robert Eiger has been active everywhere within the group, causing a lot of trouble.

If they could easily kick Robert Eiger out ten years ago, but the other party received the support of some shareholders with voting rights, and it would not be easy to clear it out, and they lost Pixar Studios. Many shareholders were extremely dissatisfied with him and Michael Eisner.

The positions of these shareholders are also slowly changing. Although there are still many shareholders who support them now, it is also an urgent task to seek the support of those shareholders who turn to neutrality.

How can we win over those people? Cook Dick is very clear that their position is very simple. Whoever can bring benefits to the equity in their hands will support whom.

Looking at North America and even the entire Western world, Walt Disney is just a newly emerging media group and cannot compete head-on with those old companies. And with the departure of Pixar Studios, the originally most famous animation business, lost its support, and market competitiveness declined sharply, and emerging markets became life-saving straws.

That is why they actively explored the other side of the Pacific Ocean so that their products can be fully launched.

But now, this plan is facing serious threats and may even die.

The chairman's office fell into a brief silence, and Michael Eisner was also carefully considering how he should deal with it if the Disneyland project was miscarried.

Only a few people know that his ultimate goal is not only to transform Walt Disney into a world-class large media group, but to start from being hired by Roy Disney in the 1980s. He has been constantly asking Disney to raise funds to expand shares, on the one hand, raising funds necessary for expansion, and on the other hand, diluting the equity in the Disney family.

After twenty years, he finally created the current situation, with less than 6% of the shares in the Disney family!

Walt Disney is no longer Disney of the Disney family, but his shares are only a little over 5%, and this is also not Eisner's Disney.

Many years ago, Michael Eisner had an idea, that is, like Rupert Murdoch and Somerthystone, he could truly become the owner of a media company!

To this end, he formulated a long-term plan, firmly controlled the position of chairman of Walt Disney, and took advantage of every opportunity of expansion financing and option rewards to obtain various shares of Disney as much as possible, and even formulated a decades-long plan for this.

But this plan has been facing setbacks in recent years, and the worst was undoubtedly the departure of Pixar Studio. If the Disneyland plan fails now, it will definitely be no less than or more a blow to the loss of Pixar Studio.

Faced with this dilemma, Michael Eisner, who was also a sense of powerlessness. He knew who planned and promoted all this behind his back. If it were just Duke Rosenberg and Time Warner, he and Walt Disney still had the strength to compete, but the other party brought News Group into it, and he didn't want to give Disney any chance.

Just like what is rumored in Hollywood, Duke Rosenberg has never been as simple as a director. Under his ordinary face, what is hidden is a deep heart.

Strictly speaking, there was no fierce competition between the two sides at first, but Pixar Studios was too tempting. This cake was so big that anyone could turn against it. Duke Rosenberg and Time Warner reached out to it, which was a normal business practice.

"Do we just give up?"

In Cook Dick's view, whether it is the situation in Los Angeles or the news from the other side of the Pacific, Disney is almost impossible to win. It is even more unprofitable to invest resources rashly. Instead of wasting time and energy on projects without hope, it is better to tighten your fists and concentrate all your strength to deal with the Disney family and Robert Iger, and stabilize the internal situation within Disney first.

But the market opposite is too big and the future market potential is too tempting. How could Michael Eisner be willing to do so? He thought for a while and said, "If something can seriously distract Duke Rosenberg and Time Warner's energy, maybe we may have a turnaround."

After all, this is a project involving huge investments. It is impossible for the opponent to make the final choice immediately, and Disney is not without hope.

Cook Dick pinched his chin with one hand, his brain turned quickly, and after half a minute, he suddenly suggested, "Duke Rosenberg, Warner Bros. and Marvel Studios have planned a huge plan. "Iron Man" is the beginning of the entire plan. If this start is in trouble..."

After a moment of pause, he said, "It's better to release "Pirates of the Caribbean: The Soul Coffin" in advance to early May, and compete with a new work with a sequel to a big-selling series..."

As we all know, under normal circumstances, the competitiveness of the sequel to the big-selling series is simply incomparable to the new works.

But Michael Eisner shook his head and rejected the proposal without thinking, "We can't take any risks on Pirates of the Caribbean, which is Disney's only signboard in live-action movies, and from the day the sequel started, all the publicity revolves around the release of this July."

His face gradually turned serious, "Don't forget, Cook, the director of "Iron Man" is Duke Rosenberg, and there are not many people in the world called David Ellison."

Hearing these words, Cook Dick could only smile bitterly. Duke Rosenberg's figure standing in Hollywood over the years is too tall.

However, there are not many people who dare to challenge them. For example, David Ellison, who lost a lot in "Air War Heroes", is said to be actively planning new projects and intending to compete with Duke Rosenberg again.

"We're just watching them take down the Disneyland project?" Cook Dick was very unwilling.

"Look?" Michael Eisner sneered, "Don't forget, it was Duke Rosenberg who first reached out and snatched Pixar Studio, and instigated the Warner Fox World behind him. How could we just watch them succeed?"

Cook Dick can see that Michael Eisner has already made plans.

"Since the other party wants to make the competition fiercer," Michael Eisner said in a slightly gloomy tone, "then we will compete with him in the most intense ways."

In Hollywood, there are also many ways to hide behind the scenes.

Michael Eisner whispered a few instructions to Cook Dick. After leaving the chairman's office, the latter immediately took out his cell phone and made several calls in succession.

Duke knew that with Michael Eisner's character and manner, Walt Disney would definitely fight back, and considered that the other party might use some shameful means and took many precautions.

But this is not the focus of his current work. While busy with the later stage of "Iron Man", Duke also invited Zuoshan Diao, who came to Los Angeles with the inspection team, inviting the other party to officially visit his Duke Manor.

"You seem to take him and the market behind him very seriously?"

In the living room of the eye-shaped villa, Scarlett watched the housekeeper Emma leading the servants to set up the small banquet hall in a busy decoration, and asked Duke who was standing next to him, "I have seen overseas reports of "Hurricane Rescue" and "Batman: The Moment of War". If converted into US dollars, the box office of these two films is less than $50 million, and even fewer of them can be divided."

"Dear." Duke gently patted her back, "This is called looking at the future."

In the past, he could have completely ignored that side, but now he is getting closer to the outbreak of the opposite market, and the memorandum of the China-US World Trade Agreement on cultural products such as films is about to come into effect. It is time to seize the market.

Although the North American market has a large volume, it is impossible to see any significant growth. The market across the Pacific is undoubtedly the largest cake in the future.

Indeed, for various reasons, the income of the opposite movie is heavily dependent on box office, but North America has also experienced such a stage, and the audience's consumption habits and awareness are slowly cultivated, and no market is originally not a mature market.
Chapter completed!