It was not very rare in Hollywood history to have an absolute advantage in the early stage, but was reversed in the end. The past "Save Private Ryan" and "Shakespeare in Love" are undoubtedly the best examples. ︾,

Everything is likely to happen before the vote is over.

According to the college's regulations, after the Oscar nomination list is announced, all public activities of the production and issuer must be stopped, and it is strictly forbidden to continue lobbying the judges. However, as has happened in the past few years, public relations lobbying on the surface will definitely stop, and publicity and hype will not stop for a moment.

Since Oscar public relations is a huge project, it is naturally indispensable for huge financial support, especially media publicity. For example, newspapers and magazines that have a profound influence on Hollywood such as Vanity Fair, Hollywood Reporter and Premiere will not advertise for free. Those seemingly fair reports are almost always behind them, and one page can often be called to more than six figures.

Even if Nancy Josephson and Pany Kellis are lobbying in carpet style, and they are looking for opportunities to communicate face to face as much as possible, there are still a considerable number of people who will not watch nominated movies. The way they vote is often simple, choosing familiar names.

Where does the familiar name come from?

The role of media publicity is reflected at this time.

No one can deny that a considerable number of people, even the judges of the college, will be influenced by media and public opinion. Their remarks of famous film critics who have columns in many well-known media will inevitably be conveyed to a considerable number of judges.

Professional film critics are in decline, but their ability in awards season cannot be ignored.

These guys who are not good enough to make things happen, so they really have some reasonable opinions on the development of the film industry, which they may not even think about. But when they hold back during the awards ceremony, the effect cannot be underestimated.

It is very, very difficult to completely abandon the influence of film critics in the awards season. The best way is to defeat them by time. As long as the old men who grew up with film critics go to see Jehovah, even if the new team that controls the core of the academy is still old conservatives. But as long as they do not have a particularly profound feeling about the glorious era of film critics, the influence of professional film critics in the awards season will decline infinitely.

For example, if people like Duke, Michael Bay or James Cameron become veterans of the academy, how could they be influenced by the opinions of film critics?

Every era always has its own characteristics.

After receiving twelve nominations, Duke thought of twelve awards. If nothing unexpected happens, he will never have such an opportunity in the future.

But the biggest obstacle to winning twelve awards is not Harvey Weinstein and Miramax Pictures, but professional film critics with more than 400 people in North America.

In order to offset the impact of negative remarks from professional film critics, Duke's team continues to release news and commentary reports in the media, trying to separate the professional film critic group from the audience and the film industry.

"The global box office of the Lord of the Rings trilogy will exceed $4 billion. This is the most successful series of movies in history, but it has caused topics and controversy outside the movie. On the one hand, it is the appreciation of the audience and Hollywood, and on the other hand, the crazy negative comments from film critics. Why did the Lord of the Rings trilogy trigger a battle of 'tearing the tribe' in North America?"

The new issue of "Vanity Fair" has published comments on film critics on important pages.

"Since "The Rings Expedition led the fantasy movie trend, audiences and Hollywood have become more than ever before against professional critics. Most of the latter believe that the Lord of the Rings trilogy is a complete bad show, while most of the former regard it as a masterpiece in the entire history of film."

"In the eyes of professional critics, the Lord of the Rings trilogy is another money-deceptive commercial blockbuster directed by Duke Rosenberg after "Independence Day", "The Matrix" and "Hundred Thousand Urgents". Its professional ratings are low, and it may be comparable to "Batman and Robin", which became a laughing stock in the United States back then. In terms of the Rotten Tomatoes reviewed by critics, "Return of the King" is only barely more than 60% fresh."

"But the views of ordinary audiences and Hollywood industry are completely opposite to those of film critics. The audience, who have always been difficult to talk to, have been unifying this time. They praised the Lord of the Rings trilogy with long lively praise. Many of them even went to the theater to watch it, three or even seven times. The domineering Duke Rosenberg played a magical epic, and the audiences following the surroundings also found an opportunity to have a carnival and followed the film all the way. Some of the audiences were angry because of the large-scale negative reviews of the film critics, saying that this is a proof of their picking and low quality for the sake of picking up the thorns!"

"Duke Rosenberg and his "Return of the King" may be the first film that completely confronts the public and Hollywood with professional critics since the era when the Internet is popularized in North America and everyone has the right to speak, but how did such a loud split cause? Which side should we stand on?"

"Perhaps several numbers are the best evidence for establishing a position. 130 million people in North America watched "Return of the King". On the imdb, which counts the scores of ordinary audiences, 387,562 users currently scored an average of 9.2 points for the video, which is the first video on the imdb website's ratings."

"Many celebrities in Hollywood have also expressed their opinions on this film, and more than 90% of them praised the Lord of the Rings trilogy, while the average rating of "Return of the King" by 1,056 media across the United States is 88 points!"

"Compared with hundreds of millions of viewers, thousands of North American media, hundreds of Hollywood industry insiders, and only four hundred film critics, they are just a small group that cannot be smaller. Their voices are really reliable? Even if they claim to be so-called elites, are these hundreds of millions of viewers fools?"

"In fact, looking at the reviews of professional film critics, including some well-known film critics, it is extremely rare to say that they are really interesting. Professional film critics have long evolved into relying on vicious attacks and abuse to attract attention."

Putting down the newspaper in his hand, Arthur Miller took off his glasses, but said nothing.

This Marilyn Monroe's Jewish ex-husband, even though he left office as the chairman of the college and has been living in seclusion in the past two years, is still a member of the college, which can influence the choices of a considerable number of people.

"Old guy, have you not made up your mind yet?"

An old voice sounded, Frank Pearson sitting in front of Arthur Miller's recliner, the rotating vice-chairman of the academy looked at him and said, "If we give up our prejudices against Duke Rosenberg, the Lord of the Rings trilogy he made would definitely deserve greatness..."

Arthur Miller raised his hand and interrupted him, "He is too addicted to business, and the professional reputation of the film..."

Speaking of this, he suddenly shook his head, "Duke Rosenberg is not a traditional Hollywood director."

“He is indeed not a traditional Hollywood director.”

What should a traditional director look like? Frank Pearson knows very well that Spielberg is the best example. When he succeeds in business, he sharpens his head and squeezes into the Oscars, desperately using his attitude, style of his work and other things to please the old guys, so as to achieve artistic breakthroughs.

But among the famous directors in Hollywood, there are two people who refuse to move closer to this path. Duke Rosenberg is one of them, and he is getting further and further on the road of business and is getting more and more successful...

Frank Pearson knew very well that if it weren't for the advantages accumulated in the Lord of the Rings trilogy, even if he was willing to help him, Duke Rosenberg might not have been a big success at the Oscars.

This is not only a matter of film style, but also a matter of attitude towards film.

However, the success of the trilogy is placed in front of the college. If the influential works and directors are not given a fair treatment, where will the authority of the college be placed in the future?

Moreover, some gossips in the circle are also circulating. If you cannot receive relatively fair treatment, Duke Rosenberg will publicly announce the permanent launch of the Oscars...

If he sinks into this, it's no big deal, but what if he continues to succeed?

Judging from the current situation, he will definitely be more successful in the future. He is a person destined to be remembered in history. What kind of harm will even such a person boycotting the Oscars cause to the Academy and the reputation of their people?

Many questions, since the release of "Return of the King", Frank Pearson was considering that the Lord of the Rings trilogy was released for three consecutive years and achieved great success for three consecutive years, which has forced the academy to an extremely passive position.

Arthur Miller handed the ballot envelopes mailed by the Academy some time ago to Frank Pearson, "I made a choice a few days ago, please mail it for me. Frank, times have changed, do what you think."

"I will."

After taking the envelope, Frank Pearson saw Arthur Miller close his eyes, stood up and said goodbye. When he got into the car, his mind was full of thoughts about this Oscar.

Perhaps the Academy can demonstrate its determination to reform to the outside world through this Oscar, and then let the media and public who constantly criticize the Academy be safe for how many years?

As for the reform of truly younger age? Frank Pearson never considered this. If the academy became younger, where would the authority of these old men be placed?

Young people can continue to work hard in movies. In addition to controlling the core of the academy, how can they use to show their presence and importance?

The 76th Academy Awards Ceremony is coming soon, and the time for the college to recycle votes is getting closer and closer. Oscar judges are also voting in various ways that suit them. (To be continued...)
Chapter completed!