The North American film market is booming, with new films released every week, but it is difficult to match. Not everyone likes the same film. In order to attract fans or even ordinary audiences to watch movies in the cinema, the promotional work before and after the screening is very important. △↗

To a certain extent, publicity is to stimulate the curiosity and interest of potential audiences and attract audiences to enter the theater to contribute to the box office.

The purpose of Dukeken standing in front of the screen and talking to the film critics is to create hot topics and promote publicity.

"Independence Day" has extremely low professional ratings, super high audience reputation and box office numbers, forming a strange landscape. If this topic is hyped up, it will inevitably arouse the curiosity of many people - why would such people watch films with such poor reviews? How attractive or bad is the young Duke Rosenberg's film to cause such a big controversy? Why does the director rarely open fire on professional critics, just to fight back or is he very confident in his work?

This was one of the most commonly used publicity methods by the Explosion Bet. The more fierce he quarreled with the film critics, the more audiences he would enter the theater.

Although the Internet carrier cannot be used in actual publicity for the time being, the media platforms behind Warner and Fox are powerful enough to easily trigger topics.

As for the actual effect, the most reflective of statistics is the data.

On Tuesday, July 5th, with the end of the Independence Day holiday, all released films will inevitably experience a box office decline. The single-day box office of "Independence Day" dropped to tens of millions, reaching US$9.27 million!

Duke appeared on Fox's show on Tuesday night. Not only did it enter thousands of households through the fourth largest TV network in the United States, it was also hyped by Time Warner and News Corp. The next day, it started a war with the critics who still attacked him and Independence Day, attracting the attention of a large number of enthusiastic people. Many curious people also went to the theater to see what this film that caused such a fierce quarrel would look like.

On Wednesday, although it was still a working day, the box office of Independence Day ushered in a slight increase, with a daily closing of $12.53 million! By Thursday, this figure rose slightly again to $13.49 million!

Subsequently, a survey data was transferred to Duke, and nearly 20% of the audience who visited did not originally have plans to watch "Independence Day" because they walked into the theater because of curiosity.

The promotional hype has achieved exactly what Duke wants.

The film has been released for one week so far, and it has earned a total of US$116.93 million in North America. While successfully breaking 100 million, it also created a new film history record - becoming the fastest movie in North America to exceed 100 million in six days.

"Independence Day" performed strongly, and Independence Day studios and publishers also had the capital to ask theaters for additional screens. Amg, Imperial Entertainment and American artists' three major theaters have also promised that some of the screens that were vacant this week will be blocked by "Independence Day".

The theater company is not stupid either. "Independence Day" rebounded strongly in the past two days, and the topic was so popular that it was very popular. Duke and the film critics almost met. Such a popular film does not continue to expand screenings and increase revenue, that is a fool.

Nearly 200 new theaters are enough to make Independence Day studios laugh, while other videos, especially the new films this week, are inevitably affected.

"This is Columbia, I am Ralph..."

In Sony Columbia Pictures' office, Ralph, deputy director of the distribution department, was yelling at the phone, "Why did the amg theaters have reduced the number of theaters that have promised to "Shawshank Redemption"? We have an agreement! Yes, that's a floating agreement, but we're released in the first week. They're already the second week..."

Hearing the response-style apology from the other side, Ralph hung up the phone unwillingly and dialed the number of the Imperial Cinema Company. After another dispute, he finally returned in vain.

He called several theater companies in succession. Ralph did not get the desired result, and the chain reaction brought about by the super sales of "Independence Day" is undoubtedly revealed.

Although everyone thinks this will be one of the hottest movies in the summer, the popularity is far beyond expectations. The performance of breaking North American records in the first week even exceeded Sony Columbia's highest estimate of $45 million. If the film's trend is like "Jurassic Park" and the difference between the audiences of both sides, it will not have much impact on their movies this week.

It is hard to say now that Duke Rosenberg and film critics, because Independence Day ignited the war, relying on their respective support media, the two sides are launching an extremely eye-catching public opinion war, which has caused many people who were not potential audiences of Independence Day to buy tickets and enter the theaters. The momentum has continued until now, and it will inevitably have an impact on all movies during the same period this weekend.

Because nearly 200 theaters were snatched away by Independence Day, "Shaunke's Redemption" could only open paintings in North America with 1,900 theaters. Although I felt that it was not too second in my heart, I didn't think that my company's films could compete with "Independence Day" in the second week, but Ralph believed that "Shaunke's Redemption" was not a problem over "Forrest Gump" that was released for one month and "The Lion King" in three weeks.

After all, the film critics got unprecedented high scores in the special show, and the audience's reputation for the preview in June is not bad...

After several large-scale publicity campaigns, Duke felt that he was more tired than when filming a movie, but he was in a good mood. After all, he felt that he could spray back when others sprayed him, and the publicity effect brought by the critics was also excellent. The box office that rose against the trend on the workday was the best proof.

Such publicity and hype also brought high attention. Paparazzi were waiting at the gate of his apartment community in North Hollywood. Fortunately, he was just a director, not a highly-watched celebrity actor, and the number of paparazzi was extremely limited.

"Independence Day" is about to enter its second weekend. Duke is no longer worried about the box office trend. The film with the biggest investment promotion this week will not have any impact on "Independence Day".

The busy work has come to an end, and Duke plans to relax this weekend, and he has been tense for too long.

After searching the address book of my phone, I found a number from it. As soon as Duke dialed, a surprise sound rang out from the receiver.

"Is it you? Duke?"

"Hi, Sally, I haven't seen you for a long time. Do you have time? Have dinner together tonight."

"OK."

"Where are you? I'll pick you up?"

"I'm taking a performance class...it's over soon, come here, at Andrew's Performance School in Burbank."

It seemed that it was the one where Scarlett Johnson was? Thinking of this, Duke left the studio.

Half an hour later, the black Bentley parked in the open space in front of the school gate. After looking at the time, Duke pushed the door and got out of the car, stood aside and looked at the direction of the school gate, waiting for Charlize Theron to come out.

This place is not unfamiliar. He has been here a few times before, and Scarlett Johnson also took acting classes here.

Just as he thought of this, Duke suddenly heard the sound of someone kicking the tire with his feet on the other side of the car. The other party seemed to have a grudge against him, and was kicking one after another, making 'dong dong' sounds.

"Ska!"

Duke turned his head, and even though he could only see the blonde on his head, he still recognized who it was, "What are you doing?"

"What are you doing here?"

The little blonde girl walked around the front of the car and looked straight at Duke, as if she was in a bad mood, "Are you here to pick me up?"

After saying that, she blinked and seemed to be much happier.

"I have a date with a friend." Duke looked at Scarlett, and his eyes turned to the school gate. "She is also taking acting classes here."

"Who? Do I know?" She turned to Duke.

"You don't know." Duke had seen Charlize Theron's tall figure, "Ska, who will pick you up today?"

"Dad said I'll pick me up."

The little girl pointed to her children's watch, "But I waited outside for half an hour but didn't come, and he was late again!"

Perhaps hearing the sound of high heels coming from behind, Scarlett looked back and asked weakly, "Can I go with you?"

"Dear, you will be anxious if your father comes and can't find you."

Hearing Duke's polite refusal, Scarlett curled his lips and muttered, "He doesn't know how to do it! I haven't seen him in a week except this morning!"

"Hi, Sally."

Seeing Charlize Theron coming, Duke waved to her, looked at Scarlett standing in front, and couldn't help but have a headache.

"This is……"

When he arrived at Bentley, Charlize Theron looked at the little girl curiously. Just as Duke was about to introduce her, Scarlett's eyes flashed and he directly grabbed Duke's sleeve.

"Dad, let's go home." She didn't seem to be acting at all, "Mom is still waiting for us at home."

"dad?"

The look of Charlize's eyes that could only be described as shock, while Duke's nose was tilted.

"Ska, stop making trouble!" Duke tilted his head and looked at her.

"I'm not making a fuss, what I said is true." The little girl turned her head and avoided Duke's sharp gaze. "Mom is really waiting for me to have dinner at home."

"She...isn't she really your daughter, right?" Charlize Theron seemed to see a little.

"This is my mother's goddaughter." Duke explained helplessly, "Her name is Scarlett Johnson, you can call her Scarlett."

Duke couldn't leave her here and asked, "Ska, do you have your dad's phone number?"

"for you."

Scarlett took out a sign from his body and handed it to Duke. Duke took out his mobile phone and dialed the number on it. After answering it, he said a few words about the situation here. At the same time, his eyebrows also frowned. When Scarlett was not at first, there were obviously fierce gasps from the earpiece.

"So, Mr. Johnson, I'll take Scar home."

After hanging up the phone, Duke frowned even tighter. The other party didn't even ask who he was, and he agreed! (To be continued, please search Piaotianwen, the novel is better and faster!
Chapter completed!