Next, Yang Yuxin introduced the detailed arrangements for the celebration to Xu Jichao and Ye Yanfu.

The Shanghai New District did spend a huge amount of money for this opening ceremony, with a budget of up to 53,700 taels of silver. Of course, the expenses are all spent from the finances of the Shanghai New District government, and there is no need to withdraw funds from Qingdao. However, in the old time and space, such commercial enterprises will try their best to make it more grand and spend a lot of money to create the bigger the momentum, the better.

The opening ceremony lasted for a total of 3 days, and the guests invited included almost all well-known figures, officials, gentry, businessmen, and consular personnel from various countries stationed in Shanghai.

At the same time, multiple celebrations will be held, the most important of which are 12 free movies, and the 3 latest movies are screened, 4 of which are invitations, and the other 8 are drawn on site, but customers who spend more than 3 taels of silver on the same day are required to participate in the lottery. This method of promoting consumption is also a common model in the old time and space, but in this era it is a brand new method of promoting consumption. However, if there is any effect, you can only wait for the celebration to see the results.

In addition to the free movies, there are 3 dances, 1 large variety show evening, 6 dramas, and more than 18 small folk art programs in the past three days. All of them are free to watch. However, there are several important performance events that invite personnel to attend. For this reason, the most famous folk artists in Shanghai have been invited, and more than 10 famous actors have been invited from Suzhou, Nanjing, Hangzhou and other places. Moreover, the large variety show evening held on the opening day also adopts a combination of the modern literature and traditional Chinese folk art of time travelers.

Of course, this was intentional arrangement by Yang Yuxin. It turned out that in the past year, movies have greatly squeezed the space of traditional folk art in Shanghai. Although the business of traditional artists cannot be said to have plummeted, it has indeed declined sharply. Not only is the number of performances greatly reduced, but the cost has also been reduced by more than 30%. This naturally led to a large number of traditional artists being dissatisfied with the movies, and they were also quite hostile to time travelers. If it weren't for the support of the East China government, the East China government, I'm afraid that they would not be able to make it in Shanghai long ago. After all, traditional artists are not actually the lowest level of society, but are very powerful social grassroots groups. It's just that the East China government is too strong, and the Shanghai government does not dare to cause trouble. Therefore, Yan Li warned the artist group not to be provoked by overseas Chinese, otherwise the consequences will be blamed.

Although artists dare not fight directly with time travelers, some people deliberately seek trouble in private, and several private fights occurred in succession. Both sides won and lost each other, and no one took advantage of it.

After Yang Yuxin learned about the situation, he did not expect that this situation would happen. He did not expect that the popularity of movies would harm the interests of folk artists. However, time travelers would certainly not give in. After all, he did not steal and rob. He was completely robbed by fair competition. Why should he give in? Besides, if it is too arrogant, time travelers would not be afraid of these local snakes. It’s just that Yang Yuxin is a businessman after all, and he always pays attention to harmony in his business. Fighting and killing cannot solve the problem. Killing a thousand enemies and losing eight hundred is not the choice of a businessman.

So Yang Yu asked a group of famous figures in the Shanghai folk art industry to watch a movie, and then made it clear to them that either everyone relied on their own performance skills to attract audiences; or everyone did it with a clear spell and used the rules of the world to resolve disputes, but don't do such a sneaky thing. If the East China government is really annoyed, there will be no good results.

Artists actually know that movies that rely on performances to attract audiences cannot compete for overseas Chinese. Even if they rely on the rules of the world, they cannot win. Bi Jin is just artists, either gangs, and even gangs cannot win overseas Chinese. Therefore, they immediately surrendered on the spot and complained to Yang Yuxin that they all had children, both old and young, and they all hoped to earn some hard money to support their family. They only invited Yang Yuxin to be proud of their hands and rewarded them with a bite of food.

Yang Yuxin arrived early and said that the commercial center built in Shanghai New District will be opened soon, including a performance theater, which requires a large number of folk art performers to provide artists with opportunities for performances, and the cost of appearance is also paid according to the past standards. Of course, certain modifications and adjustments must be made to the form and content of the performance program to attract more attention to the audience. In addition, the form of cooperation can be negotiated, and they are also invited to participate in the opening ceremony performance.

However, some artist teams immediately took over the olive branch released by Yang Yuxin, and expressed their hope to cooperate with the Shanghai New District Government. Some teams refused. In their opinion, overseas Chinese clearly stole their jobs and threw them a bone, so they could not do such a backbone thing; others said they could participate in the opening ceremony performance first and then talk about other cooperation. Yang Yuxin had no objection to these reactions. Anyway, they had already released their kindness, and it was your business to accept it. Whether you can still do it in the future, so it would not be our fault.

In fact, Yang Yuxin is also very clear that although movies are very popular in Shanghai now and will remain popular for a long time, relying solely on a certain form cannot support the development of the commercial center, and the right way is to develop diversifiedly. Moreover, the old time and space have also proved that traditional folk art still has strong vitality. Of course, if traditional folk art wants to develop for a long time, it must also make necessary changes, give up some bad things, retain the essence, and keep up with the development of the times. Peking Opera is a good example in this regard. In addition, from the perspective of protecting national traditions, we cannot sit idly by traditional folk art to disappear, let alone be eliminated by time travelers.

Now time travelers can take advantage of this opportunity to integrate the Shanghai folk art circle, which can promote the development of commercial centers in the short term. In the long run, Shanghai folk art circle can be incorporated into the East China government’s cultural publicity system. The limitations of movies are too great. To strengthen the East China government’s publicity work, traditional folk art can play a major role. This ceremony can be conducted, and the whole way will be planned by the Cultural, Education and Health Committee.

Yang Yuxin's idea was approved by Xu Jichao and Ye Yanfu. Time travelers actually attach great importance to publicity work. Moreover, the East China government has developed to this point, and the publicity work has also developed an important role, and has won several public opinion wars in Shanghai. However, the East China government's publicity methods are very limited at present, basically relying on newspapers and books. Although in the public opinion war in Shanghai, novel publicity methods such as concerts and promotional videos have been used, the scope of use of promotional videos can be limited, and there is a lack of professional performers in holding concerts, so students cannot be recruited every time.

If you want to go further in publicity, you must have new ways of publicity and be widely used. Therefore, Yang Yuxin's idea is actually very good. Traditional folk art is indeed a form of publicity art that can be widely used, not to mention that there are a large number of professional performers. I believe that after hearing this news, Wang Jun, a member of the Cultural and Educational and Health, may laugh out loud in his dreams.

Although this celebration is indeed expensive, what Yang Yuxin said makes sense. This kind of activity does require extravagance to show the strength of the Shanghai New District. Even though most of the preparations have been done, all the money should be spent; and the Shanghai New District did not apply for withdrawal from Qingdao, which was entirely a expense from local finances. Xu Jichao and Ye Yanfu did not say anything else, and also praised Yang Yuxin and all staff of the Shanghai New District. At the same time, he expressed that he would cooperate fully and assist the opening ceremony of the commercial center. He could make any requests and make every effort to ensure the smooth progress of the celebration.

In fact, the preparations for the celebration are almost done, and there are dedicated personnel in charge of all matters, and there are no other needs. It is just that there are serious shortage of security personnel. Therefore, the more than 400 people who took the ship to work team have greatly alleviated the dilemma of the Shanghai New District.

So Zhang Wei immediately communicated with Yang Yuxin, negotiating the arrangement, scheduling, scope of responsibilities, issues that should be paid attention to when maintaining order, coordination and cooperation with the original security personnel in Shanghai New District, etc. Yang Yuxin also took out a floor plan for the building planning of the business center, marked the location of the construction that needed personnel to guard on the drawings one by one, and then determined the number of people in each location. After almost an hour of negotiation, all the matters of security work were determined. There is still one day to prepare tomorrow, so you can run-in and be familiar with the environment.

The meeting lasted more than two hours, and it was time for dinner. Of course, Shanghai New District had to prepare early and held a very sumptuous banquet. There was also a singing and singing support during the banquet, entertaining leaders from the central government. Yang Yuxin, a member of the ship pick-up work group who lived on the ship, also arranged people to send them to him. It was also rich. In short, it was handled very thoroughly and without any leakage.

Yang Yuxin was originally a catering company and worked in Lishunde Hotel for more than a year, so he was like a fish in water on such occasions. Moreover, his work in Shanghai is now in a good mood. Although Yang Yuxin has worked hard these days, he is in a very comfortable mood. He chatted and laughed, made jokes, and toasted and encouraged him to drink at the banquet, which made the atmosphere very lively, but his language and behavior were quite appropriate, which made people feel like they were bathed in the spring breeze.
Chapter completed!