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Chapter 980 The Effect of IMAX

In fact, Universal not only scolded her when she gave up her job, but also did one thing in front of her and did another behind her back.
Fofana had previously encouraged Carl Hawthorne, saying that he wanted to unite the front to limit the development of Deep Space Company, but then he turned around and went to cooperate with Deep Space.
In fact, it is not just Universal, but also several other companies. Everyone feels that the Deep Space Company is developing too fast, which has had a great impact on several of them.
The share of the film market is only so much every year. Originally, several of their companies competed with each other. If you were stronger every year, they would be stronger every year, and everyone had something to play with. However, the performance of Deep Space in the past two years has made them feel a great threat.
Carl Hawthorne asked himself, he also wanted to get rid of the Deep Space Company. It would be best if Deep Space was not involved in film production and was only involved in the book market. But the problem now is that it can’t be got rid of, and Deep Space is almost as close as them.
Two companies are also entangled in each other. If it really breaks down, it will have a negative impact on several of them.
Take "Harry Potter" for example. Warner still hopes that "Harry Potter" can help them make money. From this perspective, they also hope that Deep Space Company can develop well.
The key is that Warner is having a tough time right now. Their parent company, Time Warner, is engaging in a merger with America Online. It originally intended to sweep the media and Internet industries, but it ended up hurting both parties.
On the contrary, Deep Space has been developing better and better in the past two years. Now let alone them, even the head office can't do anything about Deep Space.
Carl Hawthorne put the report together and called the secretary's internal number and asked him to come over.
When the secretary arrived, Carl Hawthorne said, "Buy me three tickets to the Friday night movie."
The secretary asked: "Did you buy "Ocean's Eleven"?"
"If you want to buy "The Lord of the Rings", it's best to buy it around 7:30. The Macca Cinema near my home should support IMAX."
The secretary's expression only paused for a moment, and then returned to a professional smile, "Okay, I will deliver the movie tickets to you before leaving get off work."
"Thank you."
In fact, Carl Hawthorne knew that it would be very difficult to buy a show at this time on Friday night after 7 o'clock, and it was also IMAX, but he knew that the secretary would always have a way to solve the problem.
He asked his secretary to buy three tickets because he wanted to take his wife and daughter to see it, but he had no choice. His daughter is a fantasy fan and likes "Lord of the Rings" very much.

The Lynch Cinema in Los Angeles is one of the few cinemas in Los Angeles that supports IMAX.
IMAX technology is relatively new and the cost is high. The most important thing is that there are still relatively few movies that support IMAX, and the usage rate is not enough, so many cinemas are waiting to see it.
Precisely because there are few theaters that support IMAX and the cost is high, the price of IMAX movie tickets is very high. Especially this time the "Lord of the Rings" is released, the ticket prices are a bit outrageous.
The price of an ordinary "Lord of the Rings" movie ticket is between eight US dollars, which is already high compared to ordinary movies, but an IMAX ticket for "The Lord of the Rings" is generally between US$20 and US$25.
Between US dollars, some theaters can even reach thirty US dollars.
But even so, there are still many people willing to spend money to buy tickets. Lynch Cinema has a total of three IMAX shows on Friday night. The movie tickets are all sold out a few days in advance, and the IMAX show on Saturday is basically sold out.
Jessica and Hardison bought movie tickets for Friday night at around 7pm long in advance, and they arrived at the cinema at around 6pm.
There are already many people in the cinema at this time, everyone is waiting to watch "The Lord of the Rings".
Jessica looked at the poster of "Lord of the Rings" and said with some regret, "It's a pity that I didn't catch the premiere of "Lord of the Rings" before."
The premiere of "Lord of the Rings" was held in New York, and Jessica was also invited because she played a song in the movie.
Jessica signed a contract with Deep Space Company a few years ago and recorded a piano album. She has developed well in the past two years and has become somewhat famous in the piano industry.
It is inevitable that she will become famous. First of all, she is really talented in playing the piano. Secondly, she is very good-looking. Even in the elegant piano world, appearance is very important. And because of her good looks, she is not only good-looking but also very good-looking.
He is famous in the piano world and has gained a lot of followers outside the circle.
Jessica also has an account on Deep Space Tribe, with millions of fans.
Hardison held an extra large bucket of popcorn next to him and said with a smile, "It's a good thing you didn't catch up, otherwise we wouldn't have come to see it together today."
"I've watched it, and I can watch it again with you."
"If you've seen it all, it's boring." Hardison grabbed a handful of popcorn and stuffed it into his mouth, "I'm quite looking forward to today's movie. This is my first time watching an IMAX movie in a cinema."
Jessica curled her lips, "That's your fault. Every time you go to the deep space park, you have a chance to see it."
"The cinema in the Deep Space Park is too crowded. Every time I go there, there are always people queuing up, and all the movies shown are old movies."
"I've seen it once, and the effect is really good."
"It's just that the ticket price is too expensive. If it weren't for my curiosity and support for the deep space company, I really don't want to spend so much money to watch a movie. The two tickets add up to more than fifty US dollars, which is enough for us to watch five movies."
Jessica smiled and said, "Didn't I give you a bunch of popcorn?"
"How much is popcorn worth... But this popcorn is really big. I have never seen such a big bucket. Sure enough, the movie is MAX and so is the popcorn."
The two of them were talking, and the information screen showed that ticket checking for their show had begun.
Hardison was a little surprised and said, "The tickets are checked in so early. It's much earlier than ordinary movies."
"Well, because the IMAX theater is very large and there are a lot of people, you have to check in early, otherwise it will be chaotic."
The two of them followed the team and lined up to enter the theater. After arriving at the theater, Hardison couldn't help but nod, "This theater is really big. Not only the theater, but the screen is too big. It has to be like an ordinary theater."
The screen is several times bigger."
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The two found seats in row nine. After sitting down, Hardison looked at the screen.
"I was originally worried that the ninth row was too far away from the screen, but now it seems that the distance is just right and the height is good."
As he said that, he turned around and looked around again, probably counting.
"There are a total of fifteen or six rows, with more than twenty seats in each row. Calculated in this way, the entire theater has three to four hundred seats."
At this point, Hardison couldn't help but widen his eyes, "For this one alone, the revenue from movie tickets has reached about 10,000 US dollars. There are three shows tonight, 30,000 US dollars... If the shows in the next two days are all
If it is full, then this one theater will contribute hundreds of thousands of dollars to the box office of this movie, which is too exaggerated."
"I heard that the cost of IMAX is very high. The screen alone is several times larger than the screen in an ordinary hall."
"No matter how high it is, the gap cannot be so big. This IMAX does have great potential."
Because they checked in in advance, they waited in the hall for a long time, and then watched more than ten minutes of commercials before the movie officially started.
The first scene of the movie was an animation from Deep Space Pictures. It only lasted a few seconds. Then the entire screen went black and a narration came from the side.
This narration is familiar to everyone and is the origin of the Lord of the Rings.
The narration ended and the movie screen came out. Looking at the movie screen, Hardison couldn't help holding his breath.
When the commercial was playing just now, he was still telling Jessica that the effect of IMAX was not much different from that of ordinary movies, it was just that the screen was a little larger, and even as the screen became larger, the clarity dropped a bit.
Hardison's feeling is right, because the advertisements played are ordinary videos, which have not been converted, and the effect is mediocre. The screen has become larger, but the resolution has not changed, so it will give people a sense that the clarity has declined.
The feeling.
But as soon as the movie screen came out, the feeling was completely different. The resolution of IMAX movies was much higher than that of ordinary movies. The huge picture accompanied by perfect sound effects seemed to wrap up his whole body. This kind of movie watching
The feeling is completely different from that of an ordinary movie theater.
In addition, the movie's superb special effects gave Hardison a strong sense of reality, as if the scenes in it were all shot in real life. This feeling was even stronger than when he watched "The Martian" before.
After all, the background of "The Martian" is on Mars. No matter how realistic it is, it is still very far away from ordinary people and lacks the impact of authenticity.
At this time, some people in the theater couldn't help but exclaimed.
Especially the grand war scene at the beginning of the movie made some female viewers raise their hands to cover their eyes and screamed in fright. Some male viewers were actually frightened by the movie scene, but they still held back their screams.

The movie was very long, three hours in total, but during these three hours, no one left their seats, and all the audiences in the theater watched the movie very seriously.
Regardless of the plot of the movie, the pictures of this movie are enough to attract the audience to keep watching.
The world of Middle-earth shown in the entire movie is fascinating. Even if you watch it as a travel promotional film, it is exciting enough.
In fact, some viewers are still a little confused about the whole story after watching the movie, but they still find it interesting because the Middle-earth world created by the movie is indeed dreamy.
Even Jessica, who has watched IMAX many times, was amazed by the IMAX version of "The Lord of the Rings". At this time, she also understood that IMAX is an amplifier, and the better the visual effects, the better the amplifier effect.
, especially suitable for visual blockbusters like "Lord of the Rings".
The huge screen and surround sound effects give the audience an immersive feeling.
"Do you still think the ticket price is expensive?"
When walking out of the movie, Jessica smiled and asked Hardison.
Hardison scratched his head and said, "Now it seems that this fare is indeed not expensive for us."
There is another sentence he did not say at the end. The ticket price is not expensive for them, but it is still a bit unaffordable for most ordinary movie fans.
Whether something is expensive or not depends on the buyer's feelings. For a rich kid like Hardison, it is perfectly fine for him to pay an extra ten or twenty dollars in order to enjoy better viewing effects.
"Ahem, but if you really think about it, it's actually not more expensive than watching an ordinary movie. First of all, the length of this movie is equivalent to two ordinary movies. The price should be twice that of ordinary movies. The screen is estimated to be four times the size of an ordinary cinema screen.
If it’s a big movie, the price will be four times higher. Based on this calculation, the ticket price should be eight times that of an ordinary movie.”

On the night of the premiere of "Lord of the Rings", discussions about the movie exploded in the Deep Space Tribe, and the most discussed thing was not the storyline of the movie, but IMAX.
There was an IMAX version of "Shrek" before, but the IMAX movie version of "Shrek" was not strong enough for the audience. This time, the IMAX version of "Lord of the Rings" gave people the feeling that it was two movies compared to watching it in a regular theater.
[It is strongly recommended to watch the IMAX version. I have seen both the regular version and IMAX, and I feel that the gap is very big. Although the visual effects of the regular version are already very good, they are not comparable to the IMXA version.]
[I didn’t watch the regular version, but the IMAX version is definitely worth watching.]
[It turns out that watching movies can still be like this, but I have decided that from now on I will only watch IMAX movies...as long as there is an IMAX version.]
[Facts have proven that you get what you pay for, three times the price, but more than three times the experience.]
[Only by watching the IMAX version of "The Lord of the Rings" can you know that the movie can achieve such an effect. 】
[Ah ah ah, I want to see the IMAX version, but we don’t have an IMAX theater here.]
[There is a theater here that supports IMAX, but I can’t buy tickets at all.]
[Go to the ticket office website to buy tickets. Many theaters can buy tickets ten days in advance. 】
[I have never bought tickets online, is it troublesome? 】
[No trouble, just use paypal, it’s very easy to use.]
[Yes, yes, you can go to the ticket office website, and the ticket office can also check which theaters support IMAX.]
[Oh my God, I just saw it, and IMAX costs twenty-eight dollars a ticket.]
[If conditions permit, it is recommended to watch IMAX, but you should also act within your ability. The regular version is also very good.]
【Why are ticket prices so expensive?】
[Because the cost itself is high and the usage rate is not high enough, production costs, transportation costs and other costs are also not spread thinly. 】
[Then why not build more IMAX halls and let more audiences watch? Wouldn’t the cost be diluted? 】
[Movie hall renovation is troublesome, and there are few movies. It is not recommended to make IMAX movies for general movies. It is not necessary.]
[I hope there will be more movies like "The Lord of the Rings" so that more people can enjoy IMAX.]
[I plan to go to New York to watch IMAX next Monday. Alas, there are so few cities with IMAX, only a few.]
【Indeed, at least one for each city.】

On the fourth day of the release of "Lord of the Rings", the first weekend box office was released, totaling more than 55 million US dollars. Although it is far behind the box office of "Harry Potter", it is still very good.
Moreover, the box office in the first weekend was lower than that of "Harry Potter", which was also expected by Jimmy and the others. After all, "Harry Potter" has not been released, and it has to compete with "Ocean's Eleven" to schedule films. The first weekend of "Lord of the Rings"
Chapter completed!
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