After Benedict and Jiang Yueming left, Yu Dong picked up the report on the table and read it carefully. This was brought over by Jiang Yueming just now. It was related to the British "Pop Idol" program. It was mainly about some follow-up publicity and operation plans.
This plan had been prepared for a long time, but Yu Dong had not had time to read it some time ago. Today he officially went to work, and Jiang Yueming only sent it over.
After this period of intensive preparations, the talent show "Pop Idol" will be launched in the UK early next month.
The promotion work for the show has already begun, but we plan to increase our efforts during this time.
However, for Shen Kong, the launch of a variety show involves a lot of things, and publicity will also be considered from an overall perspective. For example, this time for "Pop Idol", the title sponsor of the show is Yunchi.
Of course, Yunchi did not obtain the title sponsor entirely through connections. Among the many manufacturers that participated in the title sponsor bidding, their price was indeed the highest, more than nine million US dollars.
Although "Pop Idol" is produced by Deep Space Company, it is a new show after all. Even if there are brands that are optimistic about it, they are not willing to risk giving too high a price. Yunchi's price of more than nine million US dollars is already a very high price.
, they have suppressed big brands such as Coca-Cola.
More than nine million US dollars is of course a very large sum of money for Yunchi, so this time is also a bit of a gamble. If the bet fails, it will be a very big loss for Yunchi. If
If the bet is successful, they are likely to use this to open up the British market.
In fact, when Yunchi participated in the advertising bidding, other competitors, such as Coca-Cola, Ford and other major manufacturers, were also guessing whether Yunchi really wanted to bid or was cooperating with the deep space company to raise the price.
Especially when Yunchi later raised the price to over nine million U.S. dollars, many manufacturers thought they had guessed it right. They thought that nine million U.S. dollars was too much of a premium. What could they do with so much money? Why should they sponsor a show?
New show?
Even a big brand like Coca-Cola, which spends nearly 200 million US dollars on advertising and marketing a year, will not easily invest 10 million US dollars on a variety show that is not yet aired.
Some people were also waiting to see the joke, waiting for Deep Sky to be unable to close the show, but what they didn't expect was that in the end, Yunchi really won the title sponsor, and it was not raising the price.
After the dust settled, those manufacturers were also wondering whether it was because Yunchi had inside information that they were sure that the ratings of "Pop Idol" must be very high. If not, then they could only sigh that the young people are terrible.
The brand has been established for a few years and spends tens of millions of dollars on advertising every year. Anyone can see Yunchi's ambition.
Now these manufacturers are paying attention. If the ratings of the first episode of "Pop Idol" are good, they will rush to buy commercials for the show.
The commercials of "Pop Idol" have only been sold for one issue, because there are not many financial backers willing to pay high prices. Deep Space also wants to wait until the program is broadcast and the popularity rises, and then give the middle advertising period to
Sell. As the program continues to air, the advertising fees will definitely increase as the ads are inserted later. It is normal for the advertising fees to increase several times in the finals.
There are many advertising positions in a variety show, including title sponsorship, interstitial ads, and SMS voting ads.
The exclusive SMS voting service in the first quarter of this year was sold to Cingular, and their price was much higher than that offered by att.
Sponsorship fees for the program are one thing, but there are other ways to make money later, such as contestants’ music CDs, concerts, and brand licensing.
Obviously, Pop Idol is a very big IP, and operating IP has always been what Deep Space Company is good at. Although the program has not been broadcast yet, Deep Space is ready to develop peripheral products, and some products with the column logo are printed on them.
The key rings and mobile phone pendants have been designed and will be put on sale after the show is officially broadcast.
There are also frames, photo albums, cultural shirts, and pillows with photos of "idols" printed on them. We will wait until the show airs later to choose some popular idols to design.
In addition, Deep Space has prepared to adapt the pop idol into a video game of the same name. The game will have the same judges, hosts, contestants and other roles as in the show. Players can choose their own characters in the game and step into the stars.
the road.
…
"Selena, are there any good new songs recently? I want to change my cell phone ringtone. The current "without you" has been used for too long."
"If you ask which song is the best recently, I think it is "General", but if you want to change your mobile phone ringtone, I think it can be "Garden Party"."
"Are you talking about that Chinese boy's song?"
"His name is Jay Chou, not that Chinese boy."
"Maybe I should listen to his songs, but I don't know Chinese and can't understand the lyrics. I always feel like something is missing."
"Even if you can speak Chinese, you may not be able to listen to it... You have actually heard of his songs. The song I played in the car yesterday was "Garden Party"."
"That's that song, oh, it's really good, but is it a Chinese song? I didn't hear that it was a Chinese song."
"Jay's songs are like this. You can also check out the new songs in the BenQ store. Shakira's new songs are very good."
"I've listened to Shakira's new song, and it's really good."
In London, England, two girls were discussing recent new songs in their boudoir. As they chatted, one of them opened the BenQ store software on her computer and was going to search there to see if there were any good new songs.
Then the two girls were surprised to find that the software page of the BenQ store was a little different. The cover on the home page changed to a picture of a large golden microphone with the word "Pop Idol" written on it.
"Pop idol...what is this?" Linda asked strangely.
This chapter is not over yet, please click on the next page to continue reading! Serena shook her head, "I don't know, when I opened the BenQ store in the morning, it wasn't like this, pop idol... Is this a new song?"
The cover of the homepage is usually used to promote popular charts or new songs, but this picture looks like neither. If it is a popular chart promotion, the names of several songs and the name of the singer will usually appear, while
If it is a new song promotion, the new song title and the singer's name will also appear at the same time.
Besides, pop idol doesn't seem like the title of a new song.
“Click in and take a look and you’ll find out.”
Serena controlled the mouse, clicked on the cover, and then entered the secondary page.
In the secondary page, there are a few lines of text at the top.
After browsing for a while, the two girls realized that "Pop Idol" is a music TV series that will be broadcast next Wednesday night.
This program mainly selects young people between the ages of sixteen and thirty who are good at singing.
"It turns out to be a variety show, let's see what's next."
Serena scrolled down the page again. Under the program introduction, there were several lists.
【This week's most popular song list】
[List of most popular songs this month]
【Most Popular Songs List】
[This month’s soaring list]
These should be the lists of songs on the show, but now the list is empty, there is not a single song, and there is a line written on it: Vacant spot.
At the bottom of the list, there are a few lines of words writing the rules of the list.
"BenQ store users can cast one vote for their favorite songs every day. If they spend over ten pounds, they can get one more vote, and they can get up to five more votes every day. The weekly list is refreshed every Monday, and the monthly list is refreshed on the first of every month.
…”
Serena read the rules of the list and then laughed, "It only takes ten pounds to get one more ticket. Who would spend ten pounds for a ticket?"
"Haha, compared to ten pounds, shouldn't we think about whether someone will buy a BenQ phone just to vote for a certain song?"
Serena shrugged her shoulders, "I don't know. Anyway, I already have a BenQ phone. But to become a user of a BenQ store, you don't necessarily need a BenQ phone. You can register an account even if you don't have a BenQ phone."
"You can register an account without a BenQ phone, but if you buy songs and want to play them on your phone, you can only do it on a BenQ phone."
Linda smiled and said, "That's true. Are you interested in this program?"
"It's okay, but I suddenly remembered that I seemed to have seen an advertisement for this program before. There must be many people from our school participating in it."
Linda asked confused, "Really? Why don't I remember this?"
"Yes, Walcott from our college seems to have attended." Serena said.
"Walcott? Is that the guy who's good at basketball?"
"He looks pretty good, hehe."
"Does he sing very well?"
"Actually, his singing was terrible. I heard him sing once."
"If you don't sing well, can you still participate?"
Serena shrugged her shoulders, "Who knows, so I'm actually not really looking forward to this show. Maybe then guys like Walcott will appear. I heard that he seems to have pretty good grades."
"Will we see him on TV?"
"Then I don't know." Serena scratched her forehead, "Although that guy is quite handsome, I still don't want to see him on a show like this. I hope to hear a lot of good things on the show.
It’s a song. Isn’t it written in the introduction? Deep Space Company participated in the production, so it shouldn’t be too bad.”
"Whether it looks good or not, we'll find out next Wednesday. Remember to bring some snacks and come to my house to watch it together."
…
The BenQ store does not have many users in the UK, so not many people like Linda and Serena know that "Pop Idol" will be broadcast next week through the BenQ store page. More people know about it from the Deep Space Tribe.
.
On this day, the official blog of Deep Space Company suddenly forwarded a blog, and the person who posted this blog was the official account of "Pop Idol", an account that had been open for several months but only had a few hundred followers.
After Deep Space Company forwarded it, the company's branch accounts also followed suit, including Deep Space Music, Deep Space Computer, Amazon, PayPal...
After the official accounts of these subsidiaries, there are the deep space artists.
Matthew McConaughey, Jay Chou, Mariah Carey, Louis Koo, Matt Damon...
It didn’t take long for the name of the program Pop Idol to enter the public consciousness. With such high attention, it can be said that it became popular before it was aired.
Moreover, the popularity of the program is not limited to the UK, but the entire Europe and America are aware of this program.
In less than two days, the number of fans of the Pop Idol account increased from a few hundred to hundreds of thousands, and people were discussing what this show would be like.
【It’s a program to select singers, there’s nothing surprising about it.】
[Have you heard that Deep Space has this program because of Jay Chou? 】
[No, I have seen the list of judges and guests for this show. There is no Jay Chou, they are all older people.]
[It’s not about the guests. The original intention of this show is to select talented singers from the public to prevent their talents from being buried. Do you still remember how Jay Chou became popular? 】
[That’s right, that’s right, Jay Chou’s talent was almost buried. Fortunately, there are YU and his wife.]
【Yes, yes, they found jay chou in the restaurant.】
[If the YU couple had not gone to that restaurant that day, maybe Jay is still working in a certain restaurant, and we would not have heard so many good songs. It is also possible that there are many singers as talented as Jay in some places that no one has seen.
Work somewhere.]
【Uh, I already want to participate.】
[Registration has already closed, please wait until next year.]
[What are the requirements to register for this competition?]
[Anyone between the ages of sixteen and thirty can sign up, regardless of gender.]
[Can I participate if I am not a British citizen?]
[Actually, it is possible, but you need to go to the UK to compete.]
【Can mutes participate? 】
【……】
[My cousin participated in the competition and passed the audition. I hope he can get good results. 】
[What’s your cousin’s name? I’ll vote for him after it airs. And I’m a BenQ member, so I can vote more.]
[What a pity, why didn’t Jay become a judge?]
[This is a British show, of course Jay can’t be a judge. Besides, how old is Jay? His English isn’t very good either.]
[What about Sting? And Paul, why aren’t they here? 】
[Haha, maybe we can ask the Deep Space Company to hold a poll to choose our favorite judge.]
[Who is Simon Cowell? I have never heard of him. Does he have any famous songs?]
[Brother, Simon is not a singer, he works behind the scenes. He discovered the recently popular young group Westlife. I think he is very suitable for this show.]
[Westlife was actually discovered by Simon Cowell, and their new song is very nice.]
[Will pop idols form a group like Westlife in the future?]
Chapter completed!