Deep Space has always spared no effort in promoting its own games, but even so, except for the "Resident Evil" series, Deep Space has not released another game that has made a breakthrough in the past few years.
"Purple Reloaded" was released last year. A lot of investment was invested, but in the end it only sold 800,000 units worldwide. This is already the best-selling game released by Deep Space in the past two years except for the "Resident Evil" series.
, the performance of several other games is even worse than it.
This fully proves one thing. Even if you have very good marketing capabilities, if the product is not strong enough, it will not be easy to promote it. "Purple Reloaded" can have 800,000 sales, which is already a great success. If
It was produced by a small company, so the sales volume should be discounted by at least half.
"Runaway" became Deep Space Company's second game to break out of the industry. In just one week, it sold 400,000 units in North America.
This result can be said to be very impressive. You must know that "Resident Evil 1" had the bonus of novels and movies, and it took two weeks to achieve this goal. And according to comprehensive data, this game has great stamina. In a single day
The sales decline curve is very smooth.
Although "Runaway" does not have the bonus of novels and movies, it has one more advantage than "Resident Evil" in that it has a wider audience.
Although "Resident Evil" is good, it is disliked by many young and fresh players, but "Escape" is different. No matter what kind of player they are, as long as they have a PS in their hands, they are willing to buy a set of "Escape" and take it home.
You can not only enjoy the unparalleled scenery, but also have a unique race with your family and friends.
In addition, the emergence of the "Escape" game happened to be at the peak of the second wave of ancient Chinese culture in the United States. Many players bought the game with the idea of ​​experiencing Chinese culture through the game.
But after the game came out, it wasn’t all praise.
Some people say that this game is not global enough. The maps are all Chinese landmarks and the characters are all from China. It is not inclusive enough.
Others say that Deep Space Company made famous writers like YU and Yu Hua into the game just for the sake of gimmicks, which is low-end marketing. Putting writers into the game, even if the writers themselves agree,
It also seems inappropriate and shows a lack of respect for literature.
They are also very concerned about Yu Dong's reputation, saying that if Yu Dong doesn't cherish his reputation, sooner or later the audience will be disappointed.
Of course, these are nothing. After the release of "Runaway", the most controversial game did not include a single female character.
This has aroused strong protests from some feminists and people who live by feminism. They believe that Deep Space Company does not respect women enough. There are obviously many female characters that can be created, but the characters designed are all male.
Among those who protested, the most famous and active one was a female long-distance runner in the United States. She publicly criticized the Deep Space Company.
She connected "Runaway" with track and field, and issued a statement saying that women can also perform well in track and field, and challenged Yu Dong and Yu Hua to let the Deep Space Company know that she is better than these characters.
All prototypes must be able to run.
This kind of challenge is meaningless at all, because everyone knows that when Deep Space Company selects character prototypes, they don’t care at all whether the prototypes can actually run. And when players play this game, they don’t care either.
Can Dong and Yu Hua really run away in reality?
Nowadays, American feminism has developed into the third wave. Whether it is true feminism or the model of relying on feminism to make a living, it has developed to a relatively mature stage, so this topic has aroused extensive discussion as soon as it came out.
While true feminists are still studying and discussing this matter carefully, those who rely on feminism to make a living are already waving the banner to send Deep Space Games to the court for trial, because these people know that,
Rational discussions cannot help them make money, only by arousing women's emotions.
It only took a week for this news to reach China.
Yu Hua and Bi Feiyu saw the news and ran to find Yu Dong. At that time, Yu Dong was developing the script for the Little Wanderer movie.
"It seems that your game this time has made some lesbians unhappy." Yu Hua said, "What kind of girl is this? She wants to compete with me. Do you think I can outrun her?"
Yu Dong put down his pen and looked at Yu Hua up and down: "Okay."
"Really?"
Yu Dongsha nodded politely and said: "Don't forget, your special skill is that in a battle, your agility will be higher than your opponent's."
"Who told you about the game?" Yu Hua rolled his eyes.
Yu Dong sneered, "Who would have thought that you were asking about reality? In reality, you can't even outrun me. You, me, and this Sona, if the three of us participate in a competition together, I can at least win.
Second place.”
Bi Feiyu chuckled and said, "I said the same thing, but he still refuses to accept it."
"A retired athlete who is unemployed at home comes here to earn some money. She may not even take her words seriously, but you do take her seriously."
"How do you say this?" Yu Hua asked.
"Have you ever heard a word?"
"What words?"
"When any kind of doctrine develops to the end, what will accompany it and continue to prosper is business."
Yu Hua raised his eyebrows, "You can say that yourself."
Yu Dong nodded solemnly, "Exactly."
Bi Feiyu said: "I understand what you mean. Do you want to say that this incident was promoted by people who want to do feminist business? But no matter what, this incident has had an impact on deep space.
, I see that you don’t care at all.”
Yu Dong smiled again: "Then do you know what is the best way to defeat the enemy?"
"What is it?"
"Do what they want to do."
Bi Feiyu frowned and said, "I don't quite understand what you are saying. Do you want to say that you also want to do feminist business? But how do you do this?"
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Yu Dong suddenly whispered, "Let me tell you a secret, in fact, there are two versions of "Escape" this time, a regular version and a collection.
version, the one currently on sale is the regular version.”
Bi Feiyu and Yu Hua looked at each other and seemed to understand something.
…
More than a week after the release of "Runaway", a collector's edition was announced.
In this collector's edition, there are two more female characters and a map than the regular edition.
One female character is Kiddie, the other is Alice, and the map is the Raccoon City Tower in "Resident Evil".
In addition to this difference, the biggest difference between the two versions is the price. Although there are only two more characters and one map, the price of the Collector's Edition is almost twice that of the regular version, priced at US$99.
After this collector's edition came out, public opinion began to favor Deep Space Company.
Everyone knows that these collector's editions cannot be produced within a week. It is only possible that they have done it a long time ago and just delayed the release.
Sony also issued an official announcement explaining the Collector's Edition. In fact, Deep Space Company originally planned to release the Collector's Edition at the same time, but Sony proposed to temporarily suppress it and wait until later to release it.
In the announcement, they expressed their sincere apologies to Deep Space Games, saying that they had caused Deep Space Games to receive groundless accusations.
After this wave, not only was the reputation of Deep Space Games not damaged, but it also gained a wave of favorability.
As for the collector's edition, although it is extremely expensive, it is selling very well.
The reason is very simple. After this wave of public opinion, people are very concerned and curious about the two characters in the Collector's Edition, and buying the Collector's Edition can also give you a B.
Look, my version has Little Wanderer and Alice in it, but your version doesn’t have it, right?
Jimmy knows the minds of consumers very well.
In the middle of the game's development, Deep Space had actually decided to release a regular version and a collector's edition.
But that was not the strategy at the time.
The opinion of the marketing department at that time was that the two versions should be released at the same time, and the collector's version would only be a few dollars higher than the regular version.
This strategy actually focuses on the Collector's Edition, because from a consumer's perspective, I have already spent dozens of dollars on the regular version, so why not spend a few more dollars on the Collector's Edition, which has two more characters and
For a map, no matter how you look at it, you can make more money by buying the collector’s edition.
The essence of this strategy is no different from the supermarket’s marketing strategy of buying two items at a 20% discount and the second item at half price.
However, after seeing this marketing plan, Jimmy rejected it.
He believes that doing so can increase sales of collector's editions, but their profits will decrease and they lack gimmicks.
So Jimmy personally formulated a plan, put Little Wanderer and Alice in the collector's edition, and then created public opinion.
In this way, it can not only bring more popularity to the game, but also increase the profits of the collector's edition without affecting the sales of the regular edition.
Now the price of the Collector's Edition is twice as high as before, but the profit has not only doubled, because the extra doubling does not include the cost.
Originally, Jimmy wanted to wait for the regular version to be released to create public opinion and mention the deep space game's disrespect for women. However, he did not expect that those who rely on feminism to make a living are very sensitive. Before he could take action, these people
He has already taken action, which saves him the trouble.
Everything that followed followed Jimmy's previous plan.
Public opinion arose, and there was a lot of criticism. The collector's edition was sold hard, and public opinion turned. While gaining favor from feminism, it also made money.
Jimmy also told Yu Dong his strategy, so when he saw the news, Yu Dong didn't care at all, because everything was as expected by Jimmy.
"This Jimmy is such a fucking genius. He's not just doing feminist business, he's also doing the business of those who do feminist business."
Seeing the public opinion turning around, Yu Hua came to Yu Dong again and let out a sigh of relief.
Yu Dong has become accustomed to Jimmy's operations. Together, they don't have as many eyes as Jimmy alone.
Another advantage of this wave of marketing is that it promotes a wave of gadgets in conjunction with the sales of Motorola's new mobile phones.
From then on, for Americans, the little kid had another identity.
Of course, Jimmy's greatest strength is not only his sharp mind, but also his ability to take advantage of situations.
For example, in this incident, after the public opinion turned, Jimmy not only did not pursue the victory to fight back against the long-distance runner Sona who had previously slandered the deep space game, but he also took the initiative to contact Sona, talked to her about cooperation, and asked her to make "Escape"
As a spokesperson in the United States, I signed up for several offline activities at the same time.
Sona was also very cooperative. She issued an announcement saying that she had misunderstood Deep Space Games before. Now that the misunderstanding was resolved, in order to better show her female charm, she decided to agree to Deep Space Games to become the spokesperson of "Runaway" in the United States, and called on all women to come together.
Play this game.
For one incident, Deep Space conducted two marketing campaigns in different directions. It can be said that it was a double success.
…
After Ruan Xiaohu and Li Yu got married, Li Yu took a month's leave and the two went on their honeymoon together.
Their first stop was the Badaling Great Wall.
It was Li Yu who suggested going to the Great Wall. Although Li Yu has traveled to many places for filming, she has never been to the Great Wall.
Even though the Great Wall is not a hero, she, a little girl, also wants to see what the Great Wall is like. The most important thing is that she recently read a novel called "The End of the Great Wall" and was very fascinated by it.
Standing on the Great Wall, looking at the crowds of people rubbing shoulders with each other, the proportion of foreign tourists among them exceeded Li Yu's expectation.
She asked Ruan Xiaohu, who had been here once, "Have there always been so many people at the Great Wall? And foreigners like the Great Wall so much?"
Ruan Xiaohu took his newlywed wife's hand and said with a smile: "In this season, there are more tourists, but there were relatively few when I came last time. As for foreigners, there seem to be many more foreigners than before."
This chapter is not over yet, please click on the next page to continue reading! "Hey, look -"
Li Yu suddenly pointed to the front, "There is a foreign girl there, wearing ancient clothes."
Ruan Xiaohu looked in the direction pointed by Li Yu. There was a blond and blue-eyed foreign girl in ancient costume, posing constantly. There was a boy next to her who was responsible for taking pictures of her.
After taking a few standing photos, the girl made a running posture and made a strange sound, "Oh, oh, oh."
This action made other Chinese tourists, including Ruan Xiaohu and his wife, confused.
What the hell is this?
But the foreign tourists around him applauded.
Li Yu said blankly: "Is this a cultural barrier? Why can't I understand what she is doing?"
Ruan Xiaohu dragged his chin and thought for a while, then suddenly said: "If I guessed correctly, she should be playing the role of a little toy."
"Little kid?" Li Yu stared at the girl again, "The clothes are a bit similar, but why do little kid look like this?"
She struck a running pose.
"And she screamed very strangely."
Ruan Xiaohu said with a smile: "Because she plays the role of a kid in the game. There is a kid in "Escape" released by Deep Space Games. This game is now very popular in the United States, but I didn't expect that there would be people because of it.
The game specially went to China, to the Great Wall."
After listening to Ruan Xiaohu's explanation, Li Yu said with surprise: "No wonder there are so many foreigners here."
On the subsequent journey, the couple saw many game role players, all of whom were foreigners, and most of them were girls.
The reason why most of the characters play the role of girls is because the costumes of the male characters in the game are not very good-looking, especially Xu Sanguan, who is dressed very plainly.
Chapter completed!