Huawei's main business has always been switches, and the customers for switches are actually the B-side, that is, various enterprise users, and the purchasers are basically large customers.
Huawei has previously only faced corporate customers, and its usual marketing activities have focused on large customers, but its terminal machine business, such as mobile phones, faces individual consumers.
The number of individual consumers is huge, and the quantity of each order is relatively small.
When Huawei was doing marketing in the past, it basically focused on corporate customers, mainly maintaining customer relationships. But for the mobile phone business, when doing marketing, it was impossible to maintain customer relationships as before, and the main thing was investment.
Huawei's team has little experience in advertising and building brand effects. In other words, even if they can technically meet the standards, the products will not be sold.
Missing out on the mobile phone market not only makes less money, but also causes Huawei to encounter some obstacles in the development of its own technology.
When Huawei tested WCDMA's 3G system equipment, because there was no corresponding model on the market, the network equipment test was very passive. In order to meet the test, Huawei even used a computer to make a virtual 3G mobile phone, allowing this
Taiwan mobile phone runs the protocol to test the 3G base station.
In 2000, Huawei established Yumeng Communications with Panasonic, Nec and other companies, with the intention of exchanging technology through the market. They hoped to obtain terminal technology from Neon manufacturers.
But dreams are beautiful, but reality is skinny. How can Neon people be so kind? They want the market, but they are unwilling to invest their core technologies in joint ventures. Huawei's plan did not work out.
The investment was also in vain.
Ren Zhengfei's main focus was actually on the GSM business, so they also missed the CDMA and PHS businesses. However, Ren Zhengfei believed that China Telecom and China Unicom would use GSM, but China Telecom chose PHS, and China Unicom chose CDMA.
It is also very difficult for Huawei to develop its gsm business. Ren Zhengfei did not expect that the price reduction of gsm equipment in Europe would be so outrageous.
Ren Zhengfei's idea is to unite Europe to fight against the United States, but manufacturers such as Ericsson deliberately use ultra-low prices to expand market share in order to compete with American cdma technology.
In a price war, Huawei simply cannot beat manufacturers such as Ericsson and Nokia, because Ericsson can use profits from mobile phones to make up for the loss of network equipment, but Huawei does not have a mobile phone business.
Europe has accumulated 20 years of GSM technology, and Huawei is simply unable to resist a price war.
The current domestic market is also very relaxed, with no restrictions on foreign investment. As long as you set up factories in China, you can get the same treatment at home. Therefore, Ericsson and Nokia have set up factories in China. As a result, Huawei can only operate in some remote places.
The layout is carried out in rural areas and cannot enter the mainstream market in big cities.
Ren Zhengfei knows that Huawei is currently prosperous, but every step is on thin ice and may fall to the bottom of the lake at any time. They have missed many good opportunities in the past few years.
During this period, for the first time, he felt that he was an old man who was almost sixty years old, and his hair was getting grayer.
Looking at Yu Dong on the TV, Ren Zhengfei sighed slightly. He had no way of predicting what impact Shen Kong's renewed cooperation with Motorola would have on Motorola's acquisition of them.
The live broadcast of the annual meeting was not over yet. Ren Zhengfei turned off the TV, turned around and walked back to his desk. He had been delayed for too long today and still had a lot of work to do.
…
A few hours later, Ren Zhengfei suddenly received a call. After talking to the other end of the phone, he frowned and put down the phone.
The call just now came from the administrative department. The administrative department reported to him that Cisco had contacted this company and that next week, someone would be sent to Pengcheng to negotiate with them about IP intellectual property issues.
Ren Zhengfei was not particularly surprised by this, because there had been rumors that Cisco was very dissatisfied with Huawei's use of low prices to steal their market in the United States, and believed that Huawei had infringed on their intellectual property rights. Some even said that Cisco would sue Huawei.
What was supposed to come has come, and now they have to officially face this matter.
Will Cisco sue Huawei? Ren Zhengfei thinks it is unlikely. At best, the two parties can do some communication and coordination after meeting. Even if there are some problems, workarounds can be made.
In Ren Zhengfei's view, it would be impossible for Cisco to sue, as doing so would only consume both parties' time and energy.
…
Over in Jinling, the annual meeting has ended, and halfway through the dinner, Yu Dong is chatting with Colvin from Motorola.
"The news of the cooperation has been announced as you wished, so hurry up and make the phone without wasting time."
Colvin was of course very happy that things were progressing like this. He raised his glass and said with a smile, "Don't worry, Boss Yu, we are more anxious than you are. We will hold a press conference next month."
Yu Dong nodded. In fact, what Motorola has to do is not very troublesome. They just need to make some modifications to the original model so that the phone can connect to the Motorola store.
"It's a good time for you. "Pop Idol" will enter the finals in a while."
Colvin smiled, they arrived at this time specially.
Not only "Pop Idol", but the program "American Idol" like it is also very popular now. Recently, "Pop Idol" is about to enter the finals, and the city competition of "American Idol" is almost over. After a while,
The canvassing for the game will be crazy, and the popularity of the BenQ store will be crazy.
Next, there will be a series of programs such as "Dutch Idol" and "Spanish Idol", which will make their users from all over the world want to participate.
This chapter is not over yet, please click on the next page to continue reading! Also, in May and June, a large number of singers will release new songs, which will also drive sales in music stores.
"We can sponsor the next season of "American Idol," Colvin said with a smile.
Before coming, Chris Calvin told Colvin about this and asked him to mention the sponsorship to Yu Dong and others when he came over.
Jimmy smiled beside him and said, "I have a new variety show to recommend to you."
Colvin asked doubtfully, "Are you talking about "Talent Show"? Haven't you already signed up for this show? Have you not finished the sponsorship yet?"
Jimmy shook his head, "The filming of "Talent Show" will start soon. Of course, the sponsorship has been secured long ago. I'm talking about another show we are preparing, which is related to entrepreneurship. If you are interested, look for someone later.
You can go and have a chat with Canxing sometime."
Deep Space Company has recently been preparing two variety shows related to entrepreneurship. They are imitating "The Apprentice" and "Win in China" respectively, and Jimmy is talking about the one imitating "Win in China".
The name of this program has been determined as "The Final Winner". The program is divided into eight stages. The first stage is the audition. The competition committee will select a certain number of contestants from the registered contestant database to enter the interview stage. As for
How much this number depends on is the number of people who sign up in the end, but the upper limit is three thousand.
The second stage is the interview. The jury will select about 100 contestants out of 3,000 contestants to enter the next stage.
The third stage is the preliminary round, when thirty-two contestants will be selected through the economic training camp, and four popular online contestants will advance to the next stage.
The fourth stage is the rematch. Ten contestants and two popular players enter the final stage. After that, twelve will advance to five, five will advance to two, and the finals.
Registration for this show will open in a while, because the show is open to the whole world, and the rewards are very generous, so Jimmy and the others are not worried about the lack of registrations.
Originally Jimmy was considering sponsoring, but now Colvin has said that he will sponsor "American Idol", which just gives them a chance. As for another competition that imitates "The Apprentice", Yunchi or BenQ can be sponsored by then.
Colvin nodded and said, "No problem, I'll go find Fowler soon and talk to him about sponsorship."
"You have to be careful when looking for him. He is very bold when asking for sponsorship fees."
"Haha, I am mentally prepared, and a good show is worth more sponsorship fees."
"Just be mentally prepared. Xingcan is doing this show very seriously. If you can become a sponsor, it will be your blessing." Jimmy smiled, and then said, "Oh, by the way, I heard
You said you recently wanted to acquire Huawei, is that true?"
Colvin couldn't help but glance at Yu Dong, and then said with a smile, "We are just paying some attention to them. As for whether to acquire them, I don't know. I'm afraid I have to ask Chris, but you Deep Space seems to be very concerned about it.
This is the matter."
Jimmy smiled and said, "We are not the only ones paying attention to a transaction worth tens or tens of billions of dollars. Huawei is a Chinese company and it is right in front of our eyes. It is difficult not to pay attention. Just now, Nvidia's Huang Renxun saw me.
When it came to this matter, he even suspected that we were involved. After all, we had just announced our cooperation with you. You said, can I not pay attention to this situation? If we don't pay attention, others will think that we are involved, so we
It’s definitely worth paying attention to.”
Colvin does not doubt the authenticity of what Jimmy said. It is normal for Huang Renxun to pay attention to this matter. He can only say that there is an internal problem in their company. Some things spread so quickly. The acquisition of Huawei has not been revealed yet.
The whole world knows this.
Things that are not kept secret will lead to harm. Colvin has worked and lived in China for so many years and naturally knows this proverb. So when he saw the news of the acquisition spreading all over the world, he had a bad premonition and always felt that this acquisition would not be successful.
It may happen.
The attitude of Deep Space Company is also very strange. It seems that they don’t want them to complete this acquisition.
The attitude of Deep Space Company can directly affect this acquisition.
If Deep Space really wants to get involved in this acquisition, then their Motorola will basically have no hope.
First of all, they can't compare to Deep Space Company in terms of cash. There are not many companies in the world that can raise billions of dollars at once, and Deep Space is one of them. Nowadays, Deep Space Company is raising millions of dollars every quarter.
The total downstream payments amount to two to three billion US dollars.
In addition, after all, Deep Space Company has a strong Chinese background, and it is easier to talk to Huawei. Maybe the negotiated price can be lower, or they can negotiate with Huawei for installment payment, and then Deep Space Company will have no pressure.
What's more important is that the leadership of Deep Space Company is relatively simple. No matter how big the matter is, basically as long as Jimmy and Yu Dong agree, it will be fine. But they are different from Motorola. Chris Calvin can't do anything about it.
If a person decides on this matter, he may end up working in vain.
Thinking of this, Colvin also made up his mind to report this matter clearly to Chris Calvin when he goes back tonight and let him make plans in advance.
In Colvin's view, if Deep Space really wants Huawei, Motorola might as well just let it go. Anyway, it can't be snatched away. Letting go earlier can also sell favors to Deep Space. Don't snatch Huawei when the time comes.
I didn’t rob it, and ended up offending the Deep Space Company.
Now they have just renewed their relationship with the Deep Space Company. It is completely unnecessary for the relationship to deteriorate because of this incident.
However, the premise is that Deep Space is indeed interested in Huawei. If Deep Space is not interested in Huawei, it naturally does not matter.
"Actually, I think Huawei is a good match for your Deep Space Company. If you can take down Huawei, your business will be more comprehensive, and Huawei can also provide good services to BenQ Dentsu. Your company is not
Have you always wanted to improve China's Internet speed? With Huawei, you can better achieve your goals."
Yu Dong narrowed his eyes and smiled. Of course he knew that Colvin was testing their ideas. He shook his head and said, "We do want what you said, but we don't need to acquire Huawei. We just need to cooperate with them."
Besides, there are many companies that we can cooperate with, such as Cisco, which is also a good choice, isn’t it? There are also Nokia and Ericsson, they all have what we need.”
Colvin narrowed his eyes when he heard Nokia and Ericsson. Yu Dong's words seemed unintentional, but they seemed to be reminding him of something.
"Yes, yes, there are always many choices for deep space. We at Motorola are very happy to be one of the choices for deep space, and we hope to always be the choice for deep space. Chris also called me this morning
Phone call, let me tell you that in addition to the current cooperation, I hope that the two of us can have more cooperation in the future. If there is anything in deep space that requires our company's cooperation, we will definitely do our best to cooperate."
Chapter completed!