This is something Hongtai Group does not want to see.

This is definitely a bad thing.

To this end, Hongtai Group specially held this high-level meeting to discuss countermeasures and hoped to come up with solutions. The Executive Vice President personally introduced the relevant situation.

Then, he said in a serious tone: "Our success model is copied by others, and the loss of interests of the group is destined to be very serious. Everyone, please speak freely and talk about your views."

Everyone looked at Yang Fang one after another.

Yang Fang nodded gently and made a decision: "Mr. Zhao is right, let's talk about it, how can we deal with it next."

With the development of time, competition in the domestic real estate market has gradually become a little fierce, and many powerful private real estate companies have emerged, which has already made Hongtai Group feel some pressure.

Now, some real estate companies have begun to copy and imitate the successful business model of Hongtai Plaza, and have also developed commercial squares in some big cities.

In fact, it is beyond reproach to their development of commercial squares, so they have developed them, but the key is that the color of copying and imitation is too strong. In a newly developed commercial square in a big city, if you don’t look at the name, others will really think it is Hongtai Square.

The appearance is at least 70% or 80% similar, and the operation and operation modes are exactly the same, and there is basically no difference from the Hongtai Plaza model.

While Hongtai Group was feeling pressured and worried, it was of course very angry.

As soon as Yang Fang finished speaking, a middle-aged woman stood up, wearing a career suit and glasses, and was gentle, but her eyes were shrewd and capable. She was a highly educated talent and is now the head of a department of the Hongtai Group headquarters.

She said loudly: "Chairman, bosses, I think the Hongtai Plaza model was created by us, and we must apply for relevant patents, such as some appearance designs, including logs, etc...."

Her thinking is clear and reasonable, and she proposed to apply for a patent for some things. In this way, Hongtai Group holds the patent and makes it difficult for others to copy and imitate.

In the mid-1990s, people still had a weak sense of patents, and this department head worked abroad for many years, and his sense of patents had long been deeply rooted in his bones.

After the speech, a vice president hesitated and said, "Is this OK? Can you apply for a patent?"

The department head answered affirmatively: "Mr. Luo, I think it is feasible. I believe that the country will increase the protection of patents and intellectual property rights. We have applied for a large number of patents on Hongtai Plaza. If others imitate and copy them, it will violate the law."

This seems to be feasible.

Many people looked at Yang Fang and were waiting for the big boss' decision.

Yang Fang had almost no hesitation and agreed without thinking, "Minister Jin's proposal is very good. The group immediately applied for patents as soon as possible for Hongtai Plaza's business model. This matter is under the responsibility of the Ministry of Justice and Governor Sun."

Many people were slightly surprised and did not expect Yang Fang's answer to be so decisive.

In fact, a few months ago, Yang Fan mentioned applying for related patents at Hongtai Plaza, but Yang Fang did not take it too much, mainly because she had too many things in her hands and almost forgot about them.

Yang Fan did not mention this matter again, so there was no substantial operation on applying for related patents.

"OK."

"no problem."

Whether it is the head of the Legal Department or Vice President Sun, they all answered this.

Then, someone continued to speak, suggesting to communicate with those real estate companies, stating that the Hongtai Plaza model was created by Hongtai Group, and asked them to stop imitating and copying.

But this has been opposed by many people, including Yang Fang, who do not agree to do so.

Since the other party clearly imitated and copied the Hongtai Square model, it is probably a preliminary taste of the sweetness, and you are not willing to give up in just a few words.

If the other party does not give up and does not stop this infringement, it will be embarrassing. If there is not even a step to step down, it will be very embarrassing.

One after another, several people spoke, expressing some opinions and suggestions.

Li Feng is less than 40 years old and has only been with Hongtai Group for more than two years. He is now a vice president of Hongtai Real Estate.

At this meeting, the head of Hongtai Real Estate Company and the following vice presidents were all present.

Li Feng stood up and said loudly: "Chairman, bosses, we have encountered malicious imitation from competitors. In fact, I have been thinking about this question for a while. The most effective way is to apply for relevant patents and obtain intellectual property protection."

The conference room was very quiet, and everyone was watching him or listening carefully.

Some people even thought that Li Feng would have any suggestions and what effective solutions could he think of.

Li Feng continued: "This method is innovation. Only innovation. Even if we are imitated by our opponents, we will not be surpassed by them and can only follow us."

Many people's eyes lit up slightly.

Especially Yang Fang, he nodded slightly in praise and said rarely: "Vice President Li, let's listen to it in detail."

Yang Fang didn't say anything before, but after the other party finished speaking, she made a decision or gave instructions.

Many people looked at Li Feng enviously and thought to themselves that this kid was really lucky and attracted the attention of the chairman.

Li Feng was also a little excited, but he didn't expect the chairman to ask in person and ask to be more specific.

Although I was a little excited, my face still seemed very calm and my thoughts were clear. I continued: "Only innovation is the best way. I have thought about how to innovate, but it is not systematic enough and comprehensive enough..."

Li Feng talked about some of his ideas and ideas, and even proposed the concepts of the first generation of Hongtai Plaza and the second generation of Hongtai Plaza.

The current Hongtai Plaza is the first generation. After innovation, the future Hongtai Plaza will undergo great changes and will belong to the second generation.

If Yang Fan was here, he would definitely give him a thumbs up and praise him. This is a talent who can think of these things.

As a rebirth, he is clear about the future development trend. Of course, Yang Fan knows that Hongtai Plaza now seems to be very successful, but there are still many shortcomings and limitations that need to be improved and developed, and it needs to be developed into the second generation Hongtai Plaza.

Yang Fan even wrote a relatively detailed planning book, which made a good summary of the business model of Hongtai Plaza and made good plans for the future.

Currently, it is the first generation of Hongtai Plaza. The second generation will appear in the future. In a decade, it is estimated that the third generation will appear.

In this planning book, Hongtai Plaza is planned to be a total of four generations and is divided into four development stages. Since competitors have begun to copy and imitate, Hongtai Group may consider launching the second generation Hongtai Plaza.

However, he is busy with the 054 missile frigate and does not know the copy and imitation of competitors yet. Yang Fan has not handed over this plan to Yang Fang, but is still in his desk drawer.

The meeting lasted for two or three hours, and everyone was really talking freely and putting out a lot of good suggestions.

Among so many suggestions, the most valuable one should be to apply for relevant patents, obtain intellectual property protection; and carry out innovations, and launch a better and more complete Hongtai Plaza based on the existing ones.

The next day.

Yang Fang took several people away from Donghai City and personally went to NJ City hundreds of kilometers. This city is not only a provincial capital city, but also a veritable first-tier city.

Hongtai Group has begun to develop in this city, such as the first large-scale high-end residential property has been successfully developed, the land required for the second property has been obtained and is preparing to start construction. Hongtai Supermarket has also opened two large supermarkets in this city, and the third large supermarket is already in preparation.

Yang Fang came here in person, and the focus was not on the development of Hongtai Group in this big city, but on the large commercial plaza launched by her competitors.

This large real estate company in nj City has almost completely replicated the Hongtai Plaza model. Yang Fang is about to come and take a look, understand the situation of his opponent, know himself and his enemy and win every battle.

The light car is running simple, without having a fleet of seven or eight cars, only one car, and you can already see this commercial square through the window glass.

The people around him whispered: "Chairman, look, it's this commercial square."

Yang Fang nodded gently and looked at the commercial square through the glass. Soon, her face slightly sank.

At first glance, I really thought it was Hongtai Square.

The similarity is at least 80%, but there are only some subtle differences. Whether it is layout, architectural style, decoration, etc., they are very similar.

After finding a location to park, Yang Fang got off the car several times and started to visit and learn about the commercial square. Now he took a rough look outside and then walked inside to take a look.

The business model here is exactly the same as that of Hongtai Plaza. The main body is also a large supermarket, but it is not Hongtai Supermarket, but a competitor of Hongtai Supermarket. It is a store opened here by a domestic strong supermarket chain group.

The first floor of the basement is a parking lot, the first to fourth floors of the ground is a large supermarket, and starting from the fifth floor is a five-star hotel...

After watching for two hours, Yang Fang didn't say a word, her face was tense. At this moment, she was already very angry.

Unexpectedly, the competitors could be so shameless, and almost copied the model of Hongtai Plaza.

This won't work!

Absolutely not possible!

In addition to being angry, Yang Fang asked herself to calm down as much as possible, and began to think of countermeasures in her mind, and also thought about Yang Fan.

She thought to herself, if this is the case, should I communicate with my brother? Maybe he has a better way?

…………
Chapter completed!