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Zhuang Mingge thought that his analysis to Karin was quite reasonable, but he still miscalculated the fanaticism of various TV stations towards obtaining the right to broadcast the Serie A League, and seriously underestimated the enthusiasm of these people!

The one-hour intermission time passed quickly. For Zhuang Mingge and others who have the right to supervise the conference, this period is undoubtedly a good buffer, allowing them to welcome the bidding meeting in the second half with a fuller spirit; but for the representatives of various TV stations, they only feel that one hour is too short now. They have not discussed the specific results with the top leader in many things, and there is not much rest time left.

So, these representatives had to take their bosses' instructions to "take one of the sections according to the situation" and hurried back to the venue. At this moment, their hearts were full of helplessness.

Because at this time, these representatives' adaptability and on-the-scene decision-making ability will play a crucial role. Otherwise, they will most likely lose the hope of winning or losing the broadcasting rights because of indecision. Of course, ability is not the only factor that determines the outcome. The status of these people in their respective TV stations will also greatly affect the final ownership of the broadcasting rights.

At this point, Murdoch, the heir of News Group, came to Sky TV, and Mediassett, who was personally involved with the boss, obviously had a considerable advantage. Because they didn't need to report their work to anyone, they could make the decision on these things themselves.

After the intermission, all bidding stations submitted their quotes for Section B before the deadline arrived, and then nervously waited for the result of the verdict in their seats.

Mediaset offers $85 million a year, which is only 10 million more than the previous B-segment price of $75 million. The reason why Mediaset offers such a low price is mainly because after spending huge amounts of money to buy Section C, Lao Bei needs to pay back his previous impulsive behavior. Therefore, he was so tight that he had to strategically give up the fat piece of section B and instead start to stock up on ammunition, preparing to swallow the last A-segment that appeared in one bite!

Since most of the funds are trapped by various projects, the Kirch Group, which does not have sufficient cash flow, gritted its teeth and offered a price of US$90 million a year, which is already the highest offer they can offer. After all, Kirch Group is not only competing for the broadcast rights of the Serie A League, but also their goal to re-sign the Bundesliga broadcast rights next year. Therefore, if sufficient funds are needed to be left for the Bundesliga broadcast rights, they will compete for the Bundesliga broadcast rights.

Compared with the cash-strapped Kilch Group and the retaining strength of Mediaset, Sky TV, supported by News Group, and personally directed by the second-ranked Murdoch family, Sky TV, who is personally directed by Murdoch's second-person, is obviously not so much concern. In the competition for B section, Murdoch directly offered a huge offer of US$110 million per year for this section!

"Puff..." When Zhuang Mingge heard the host read the offer from Sky TV, he sprayed out the black tea he had just drunk, and said while coughing, "Cough, cough... Ka Lin, I heard it right? Sky TV is actually willing to pay $110 million in annually for broadcasting B section B?"

"Uh, I think you have no problem with your listening skills, Tony." Karin was also stunned at this time. She never remembered Zhuang Mingge's previous prediction that the B segment was sold for at most $100 million. "The B segment can actually be sold for the price of the previous A segment. It seems that in the eyes of these TV stations, the commercial value of the Serie A League has increased significantly in the past two years, so they have offered such a high quotation."

"Well, that's right." At this moment, Zhuang Mingge, who had come back from his shock, echoed, "I don't know if anyone can offer a higher offer next time. If so, then the world is really crazy."

At the same time, Little Murdoch, who was sitting in the seat with a calm look, was filled with smugness at this moment. He now felt that he was polite to him.

The ancient Chinese saying "It's a blessing to lose one's life" has a deeper understanding of the Chinese saying - although Sky TV's failure in the first two sections made Murdoch Jr. very depressed, it also made him have more funds to call when competing for the two major sections of AB.

However, beyond Murdoch's expectations, this sky-high price did not allow him to successfully win the fat piece of the B section. The Italian radio and television company broke out from the last moment when Murdoch was about to succeed, shattering Murdoch's dream of taking over the two major sections of A-B!

The Italian media industry's "state-owned enterprise" and Cherycoli's Adria Media joined forces to issue a joint offer for Section B. In this offer, the two companies promised to pay up to US$130 million in annual fees for broadcasting Section B competitions!

This offer of $60 million higher than Sky TV's total price shocked everyone present. The annual offer of $110 million was already shocking enough, but I didn't expect there was one more powerful here!

In this way, the two alliances of Italian Radio and Television and Adria Media successfully defeated Sky TV and took away the right to broadcast the TV in the B section of the Serie A for the next three years from this strong enemy!

At the last moment, Murdoch's face looked very bad. After all, Sky TV has been in a state of finding nothing at this tender meeting, and this result made Murdoch feel a heavy sense of frustration.

In the next A section, we must not fail again! Let these European rustic guys see the true strength of our News Group! Looking at Chery Gorry, who was smiling extremely brightly on the stage and the representatives of Italian Radio and Television, Murdoch made up his mind in his heart.

After the bidding for Section B is announced, the final highlight of this bidding conference is left, that is, the television broadcasting rights for Section A in the next three years!

Unlike the previous three bids, which were obtained by those with higher bid prices in each of the previous three bids, the sale of Section A was in the form of an English auction, that is, during the auction process, the auctioneer announced the starting price and minimum increase of the auction bid. The bidder used the starting price as the starting point, bidding from the low to the high, and finally announced the auction transaction after the highest bidder was at three quotations. However, it should be noted that the auction price must not be lower than the reserved price.

The reason why the Italian Football Association chose to end this finale was mainly to let the representatives of various TV stations go all out at the last moment and devote all their budgets to the competition for the A section, rather than just a single bid to decide the ownership of the broadcasting rights.
Chapter completed!