PS: I wish you all a happy Dragon Boat Festival~

Arsenal, the real meaning of the word Arsenal in English.

However, the "armachinery mall" in front of Zhuang Mingge is not a place for selling arms, nor is it a warehouse for storing military supplies. This is a place opened by Arsenal Club for its fans and supporters to sell various club products.

Originally, in Zhuang Mingge's imagination, Arsenal in 1995 had only been developing its own commercial value for more than two years. Even under the overall publicity and driving of the Premier League, it should not be very prosperous.

However, Zhuang Mingge, who was in this arsenal mall, was shocked to find that in just over two years, the development of football-related industries in England was completely beyond his imagination.

From a wide range of jerseys and sneakers to more household goods that are integrated into the Arsenal concept, this mall is sold. Italian clubs are only limited to a series of "primary products" such as jerseys, sneakers, posters, etc.; and most of the entire arsenal malls are occupied by Arsenal Club itself to sell various products with Arsenal concepts.

In fact, among these clubs in the Premier League, Arsenal is not the best in the sales of peripheral products, but from Arsenal's operating conditions, it can be seen that the Premier League clubs have left the Serie A team far behind in the development of their own peripheral products. Among them, although there are reasons for the different management methods of football clubs between the two countries, more of it is Italy's conservatism and unintentional intention.

Just imagine, if the major clubs in the Serie A also launched their own peripheral products like the Premier League to create a strong business atmosphere, how could the Serie A, which is known as the "Little World Cup", be a big part behind the Premier League clubs in terms of team management?

Before traveling through time, Zhuang Mingge had some understanding of these practices of Premier League teams, and knew that Premier League teams mainly borrowed the NBA's operating experience in market development and marketing. Therefore, he hired Kenyon, the biggest contributor to the commercialization of Manchester United in later generations, to carry out market development work in Florence.

But Zhuang Mingge still thinks about market operations too simply. First of all, the overall environment of Italy and the English League is different. Many things that can be accomplished in the Premier League will be difficult to put in Italy. Secondly, Kenyon is still far from as mature as the Manchester United CEO a few years later. Without reference, many of Florence's market operations are completely exploring themselves; and the most important point is that Florence is located in Serie A, which does not have the kind of publicity platform like the Premier League.

The Premier League’s TV broadcaster is Sky TV, owned by Murdoch. Through Murdoch’s media empire, the Premier League’s radiation range can reach most English-speaking countries; at this time, the Serie A was completely restricted by Italian domestic laws: according to Italian laws, the state only allows Italian radio and television companies (RAI) to broadcast programs nationwide. This monopoly has pushed the TV broadcast fee of Serie A teams to a very low level. In addition, the audience range of RAI is far inferior to Sky TV, which has led to the popularity of Serie A in some regions, which is actually not as well as the Premier League.

Zhuang Mingge, who was immersed in the scene, naturally had a different feeling than before. This trip to London allowed him to look at the market operation of Florence from a new perspective and had many new views.

"Kenian, do you have any new ideas?" Zhuang Mingge felt that as an "outsider" in market operations, it would be better to ask this professional about his opinion first.

"Boss, what were you talking about just now?" Kenyon, who was also thinking, obviously did not hear the problem of his boss.

"I said, seeing this mall, do you have any new ideas?" Zhuang Mingge repeated helplessly.

"Uh, boss, let's say that. I originally thought that the market operation of a football club was at most selling sneakers and jerseys. The marketing department's task was to expand sales in this area and add some sponsorship fees." Kenyon then realized what his boss had asked just now, sorted out his ideas, and said, "But, knowing that I saw this mall of Arsenal Club today, I realized how ridiculous my previous thoughts were."

"Manager Kenion, you don't need to blame yourself so much. Even I have seen this for the first time. These British people are like they don't have to spend money on things, but they actually buy the products of the club they support so crazily. It's really hard to imagine... Just selling these peripheral products is such a huge income!" The one who comforted Kenion was another general manager in the inspection team, Antonioni.

Although Antonioni, who is a player, often travels around Europe to inspect players, due to his work nature, he has obviously not had the extra time and energy to spend on feeling the development and changes of the football industry.

This time, Antonioni was caught by Zhuang Mingge, and he came to London with the team and visited the Arsenal Shopping Mall with Zhuang Mingge and others. This visit completely overturned Antonioni's original understanding of the Premier League team in market development. Such a huge change made Antonioni, who had always been calm, naturally feel surprised.

"No, Giancarlo, you are just an amateur in terms of market operations, and it is understandable that you don't understand these things; but as the top leader in Florence in charge of market operations, I have not learned about the latest situation. This is my dereliction of duty." Kenion did not accept Antonioni's comfort to himself, and had a self-blame expression.
Chapter completed!