The global mainstream media advertising expenditure is about 487 billion US dollars (still a conservative estimate). This is a giant cake that is divided up by TV stations, newspapers and magazines around the world. It is full of food and makes people jealous. Although the rise of the Internet today, it is also

began to carve up this cake market, but online games have not yet touched this market. Although Lin Feng has tried before in the online game market, the total profit gained only amounted to tens of millions of yuan. Compared with global advertising expenses,

, is like a drop in the bucket, which really makes Lin Feng unsatisfied and unsatisfied.

Therefore, Lin Feng is preparing to use the game "Virtual Life" to get a share of this advertising cake market, and he hopes that the more the better.

As for the free model? Lin Feng has tried it before, but has never been so bold this time. It will be completely free. All operating expenses and profits will come from advertising. In "Virtual Life", all merchants can participate in it.

Advertise. In various prosperous areas of the game, you can place extremely conspicuous billboards (of course, provided you have enough money) to advertise. At the same time, major merchants can also purchase land to open online stores and sell virtual or real items online.

.

For example, "Qidian Fast Food Restaurant" purchased land in the game and opened a "Qidian Fast Food Online Virtual Store", which can sell virtual fast food to "virtual citizens" in the area. After the virtual citizens purchase the virtual fast food, they can satisfy their own characters in the game.

When you are hungry, you can also buy and give away to others in exchange for favorability and make friends. Of course, "Qidian Fast Food Restaurant" can also sell physical fast food online. Of course, as for delivery or not, it depends on Lin Feng's "Qidian

How are couriers assigned to "fast food restaurants"?

And these profits will become all sources of income for "Virtual Life". To make this new charging model successful, it must rely on one thing - the number of players is large enough, so many that no manufacturer can ignore it.

For example, hundreds of millions of players around the world are playing the game "Virtual Life". Lin Feng believes that no manufacturer will ignore this advertising resource. If this is true, Lin Feng can imagine that all manufacturers around the world will be overwhelmed in the game.

Purchase land, promote your brand, and sell virtual items to make money. After all, the cost in the game is far lower than the cost of advertising on TV stations, newspapers, and magazines.

This is the fifth type of media besides newspapers, radio, television, and the Internet. Game media is a brand new media. ——Lin Feng believes that this kind of game media, as long as it is operated properly, will definitely earn huge profits.

return.

Of course, all this is just an expectation, just a good wish. Whether it can be realized depends on the open beta on August 8.

Although the completely free model makes the "Second World" nervous and a little uneasy, it is great news for all players. You know, throughout the ages, since the beginning of online games, in addition to the card payment model

In addition, there is the item charging model. In the point card mode, you have to spend money just to play, even if you chat and walk on it, you have to spend money. Especially in some online games with huge maps, the walking fees are so high that some players feel pain; the other

Item charging model, although you can play the game for free and play for as long as you want. In theory, players can play without spending a penny, but if they want to have fun and enjoy the game, they must spend money.

, and you have to spend a lot of money, otherwise you will not have fun playing. These two charging models are very troublesome for some cash-strapped players, especially the item charging model, which is very troublesome for players who are short of money.

For most players, this is very frustrating.

The charging model of online games also hinders the participation of some non-online game players, making these players or netizens avoid it, and they keep saying that online game companies are trying to make money from players. The number of these people is no less than that of online game players.

, occupying the mainstream of non-online game players. These people generally believe that playing games is a waste of time, and spending money to play games is a waste of waste, and it is simply a hopeless waste.

For these people, many online game companies have been helpless, and most of them have turned a blind eye to save themselves from trouble. But for Lin Feng, these people are also a potential customer group that can be developed. Lin Feng remembers a very interesting sales story.

Two salesmen went to an island to sell shoes. After going around for a while, the two came back and reported to their respective companies. One of them said sadly: Oh my god, shoes can't be sold there at all, because they don't wear shoes. And the other

But he said very excitedly: Oh my god, please hurry up and produce shoes, because they don’t have shoes to wear yet.

This story fully illustrates that if you look at one thing from different angles, you will come to two completely different conclusions. Now domestic online game companies and Lin Feng are like these two salesmen selling leather shoes. Domestic online game companies believe that these people do not know how to

People who play online games, after all, have such a firm attitude and keep trying to persuade people around them not to play online games. They are simply the number one public enemy of online game companies. But for Lin Feng, they are huge potential customers in the future. They can become

They are loyal customers of online games. Moreover, these people who have never played online games before will probably be even crazier than previous online game players once they enter the world of online games.

And Lin Feng now wants to give them a step, so that they can step down from the "altar" of being "above" and "looking down" on online games. "Virtual Life" is a ladder Lin Feng gave them, a ladder to try online games. You guys

Don’t you say that spending money on playing online games is a waste of waste? Now I don’t charge you any money, not even a penny, and you can still enjoy the full game fun in the game. Don’t you say that playing online games is a waste of time?

In "Virtual Life", we don't want you to play. We just provide you with a platform, a platform for making friends, a platform for leisure, a platform for relaxation, and a platform for increasing your knowledge.

So do you still want to play?

Lin Feng doesn't know whether these netizens who hate and even slander online games will choose to enter "Virtual Life", but Lin Feng knows that the slogan of completely free and forever free has attracted the interest of almost all online game players. These players are interested in this game.

This online game is said to be permanently free and full of expectations.

However, in order to stimulate online game players and even netizens to become more involved in "Virtual Life", Lin Feng is planning to build "virtual bars" all over the country at the same time. The so-called "virtual bar" is a place similar to an Internet cafe. But this "virtual bar"

"Not only can you surf the Internet, but it also provides coffee and some alcoholic beverages. This "virtual bar" is also a place for making friends and chatting.

There is no objection from the "Second World" to the construction of "virtual bars" across the country. This in itself can also be used as a means to expand the business of the "Second World", combining online games, bars, and dating, which in itself is a

It's a good idea and well worth trying. And once successful, the profits will far exceed that of the online game itself.

However, to be on the safe side, a total of 10 "virtual bars" have only been opened in Chu City, Shanghai, and Yuhang Town for the time being (after all, this is the first time that the "Second World" has entered the catering and entertainment industry, and the risks are not small). Among them, 5 are in Shanghai.

, 3 in Chu City and 2 in Yuhang Town. In these three places, the "Second World" has large investments and can obtain the support and welcome of the local municipal government. The local government can ensure that the "virtual bars" are not affected by some social elements.

Harassment, which is crucial in the entertainment industry like bars.

Of course, the security work of the "virtual bar" is naturally handled by Lin Feng's "Langya" security company. Now, with the expansion of Lin Feng's subsidiaries, the "Langya" security company's business coverage has become wider and wider, and it has become a domestic

The largest private security company. At the same time, because of the success of the "Langya" security company in China, the overseas company of "Langya" is also becoming more and more popular, although it is still far from being able to compete with "Blackwater", "eo", "si",

Compared with top international employment companies such as "mpri", its combat effectiveness has increased exponentially since it bought three Jaguar armed helicopters, and it has become somewhat famous in Africa. Of course, Wang Meng is responsible for all this, and Lin Feng has never

Lin Feng had always cared about the "Langya" security company, thinking that it was a place for Wang Meng and the soldiers in the team. As everyone knows, Lin Feng's indifference and indifference made Wang Meng and others particularly grateful and respected.

Therefore, he was extremely attentive to Lin Feng's affairs and did not show any carelessness.

Regarding the preparation of the "Virtual Bar", players across the country naturally applauded. "Virtual Life" originally has a large dating element, and it would be great to have such a platform that provides dating. Especially the "Virtual Bar" is

It was built by the "Second World", has the official background of the "Second World", and is guarded by the "Langya" security company, so its safety is definitely highly trusted. With absolute security guaranteed, many male players believe that if they make an appointment

There must be no problem for female players to meet in a "virtual bar".

What's more, Lin Feng promised that the "virtual bar" will launch an affordable price strategy to ensure that every player can enjoy their consumption in it, which makes all players even more happy. After all, the environment of the bar is still very comfortable, with soothing music and soft music.

Lights, comfortable sofas, and beer are so comfortable. But for most people, a bar is a high-cost place that they can't afford. They want to go, but they can't.

Now that Lin Feng has promised to charge affordable prices, how can this not make players excited? As for whether Lin Feng's promise is valid, many players are absolutely not worried. Because Lin Feng is the world's richest man, the promise of the world's richest man will definitely be fulfilled, at least for now.

So far, Lin Feng has never broken his promise.
Chapter completed!