Chapter 689 Ding Sanshi’s expectations

"Fantasy Westward Journey" is about to open beta!

NetEase President Ding Lei personally called Lin Feng to inform him of this news. After all, Lin Feng owns 19.3% of NetEase's shares, second only to Ding Lei, and is NetEase's second largest shareholder. Moreover, Lin Feng's "Second World" is also owned by a domestic online game company.

Leader, Ding Lei personally called Lin Feng to inform him, which also showed his sincerity. Of course, Ding Lei also had some thoughts when calling Lin Feng, but after hesitating for a long time, he was too embarrassed to say it.

Lin Feng was slightly shocked when he received a call from Ding Lei. This online game that "once" took the country by storm and had the largest number of people online at the same time in China (2.56 million people) was finally going to be released to the public beta.

"Fantasy Westward Journey" is completely independently developed and operated by China's NetEase. The game is based on the story of the famous chapter novel "Journey to the West", and tries to create a romantic online game style through Q-version characters. "Fantasy Westward Journey" has

There are more than 220 million registered users. Of course, the most important thing is that "Fantasy Westward Journey" is a 2D turn-based online game, which is also a type of online game currently lacking in the "Second World".

At the time, "Second World" abandoned the 2D turn-based online game market under Lin Feng's initiative. Not only because "Second World" did not have the energy or ability to develop and operate the online game market at that time, it was mainly to promote other online game companies to enter the 2D online game market.

Market, to attack the "90%" "Pokémon", a Japanese online game from Square Enix Japan.

Later, due to NetEase's operational difficulties, Ding Lei found Lin Feng in the midst of difficulties, hoping that Lin Feng could finance NetEase so that he could launch this 2D turn-based online game that NetEase devoted all its financial resources and manpower to create. Originally, Ding Lei hoped to raise funds from "Second World".

However, Lin Feng is very clear about the future of "Fantasy Westward Journey". There is no reason to leave such a super profitable game to others, and his own financial resources are fully sufficient to finance it.

What's more, if "Second World" finances NetEase, it will be somewhat concerned about launching similar online games in the future. Therefore, in the end, Lin Feng used the excuse that "Second World" would not be involved in 2D turn-based online games, and rejected Ding Lei's hope that "Second World" would not be involved in 2D turn-based online games.

According to the financing requirements of "World", he personally financed and obtained 19.3% of NetEase's shares.

Now, "Fantasy Westward Journey" is finally going to open beta, and it has been officially announced that "Magic Baby" is about to "end of life." "Back then" was the time when "Fantasy Westward Journey" ended the dominance of "Magic Baby" in the 2D turn-based system, and it is still the same today.

"Fantasy Westward Journey" ends the situation where "Magic Baby" dominates the world. The inertia of this world is really amazing.

However, when it comes to "Fantasy Westward Journey", as a former player, Lin Feng first thinks of "RMB Warriors". Although "Zhengtu" may be the first domestic online game to have "RMB Warriors", players can play in the "Zhengtu" game by playing "Fantasy Westward Journey".

You can directly use RMB to buy various props in the game to improve the attributes of the game characters. It is also the first time that an online game directly links the money and equipment in the game with the real RMB. Therefore, those who spend RMB to buy equipment and props

Players are nicknamed "RMB warriors".

As for how much money such a linked game can make, a set of data can clearly show the huge profits of the money-making model of "Zhengtu". "Zhengtu" currently has a maximum number of online users of 700,000, but its monthly net profit is as high as 8.5 million US dollars.

"Second World" shares it equally with them, and reaps a profit sharing of up to about 4 million US dollars every month. This half of the profit sharing alone is greater than the annual profits of many domestic game companies.

Shi Yuzhu once said - Raise 100 people to play with one person. And this one person is the absolute player who supports the profits of "Zhengtu".

"Fantasy Westward Journey" naturally does not make money by selling equipment, materials and other props, but by selling point cards. However, in "Fantasy Westward Journey", if you want to reach the top level 155 after "ascension", wear top equipment and top pets

, if you don’t have an investment of tens of thousands of yuan, you can’t even think about it. However, compared to the investment of hundreds of thousands or millions of yuan for an account in "Zhengtu", it is much less. But for a game, you can easily invest tens of thousands of yuan.

The RMB is already very shocking. It is not an exaggeration to call it a "RMB warrior".

Of course, unlike "Zhengtu", which is a naked killing game that targets human weaknesses - competitiveness, vanity, and the hopeless mentality of fighting for wealth - "Fantasy Westward Journey" is more about creating romance and warmth.

, team cooperation and other more positive games, and ordinary players can also have fun in the game.

However, what makes Lin Feng feel more regretful is that after the general planner of "Fantasy Westward Journey" was later changed, in order to make more profits, he continued to develop more new measures to squeeze money out of players' pockets, resulting in a decline in popularity. Moreover,

The most serious thing is the blow to the studio.

It is true that the existence of a studio will destroy the balance and financial system of an online game, but the studio also earns game currency and equipment as allowed by the rules of the game, and then sells the money in exchange for RMB. As a result, the official suppresses it indiscriminately.

While cutting off the studio's financial resources, it also cut off the financial resources of many ordinary players in the game. This is also one of the fundamental reasons that directly led to the future prosperity and decline of "Fantasy Westward Journey".

Another reason is the balance issue of the twelve sects in "Fantasy Westward Journey". There are three races (immortals, demons, and humans) in "Fantasy Westward Journey" and the twelve sects (four sects of each race) adopt mutual restraint.

relationship. In the beginning, the game settings were relatively balanced. There was no strongest profession, only the strongest players.

However, with the popularity of "Fantasy Westward Journey", the number of players has increased, especially the number of "RMB warriors". While investing a lot of human and financial resources, almost everyone hopes that their character will be the strongest. However, due to the relationship between each other,

Moreover, "Fantasy Westward Journey" advocates team combat, unlike "Zhengtu" where "one person can destroy a country". This naturally makes many players dissatisfied. After spending so much money, they cannot become "killing thousands of people" or "killing ten thousand enemies".

", naturally dissatisfied. Especially when players from other sects who invested less than themselves, with poor equipment, and lower levels were "beaten to death", they naturally felt unhappy. So, they all went to the official website to protest, saying that this profession was weak and that profession was not good.

In order to cater to the players, "Fantasy Westward Journey" constantly modified the attributes of each sect in the middle and later stages. There has never been an online game like "Fantasy Westward Journey", which has changes almost every week. In the end, after the changes were beyond recognition, players were naturally confused.

Lost in bulk.

This was originally supposed to be a mythical game in the Chinese online gaming industry. After all, it is a legend that a game can operate for 6 years (operating since 2004). And for most of the time, it has occupied the top spot in terms of the number of people online in domestic online games.

One of the most profitable online game companies, it is really admirable. Lin Feng does not want this game in "this world" to make the same mistakes again.

After thinking for a while, Lin Feng dialed Ding Lei's phone number.

"Dong Ding, I have a few personal suggestions about "Fantasy Westward Journey"." Lin Feng said with a smile.

"Director Lin, if you can give me your opinion, that is definitely a blessing for "Fantasy Westward Journey" and NetEase." Ding Lei looked excited when he heard that Lin Feng was willing to give his opinion. When Ding Lei informed Lin Feng that "Fantasy Westward Journey" was about to be released into public beta.

, just hoping that Lin Feng could give some advice. However, due to face problems, Ding Lei was really embarrassed to speak. Now that Lin Feng is willing to take the initiative to give some advice, that is definitely great news.

Now, after several years of development, "Fantasy Westward Journey" is finally about to be released for public beta. But Ding Lei, who has experienced the failure of "Westward Journey", especially the current predicament NetEase is in, can no longer bear failure. If "Fantasy Westward Journey" fails again, NetEase will

I am afraid that we will fall into an absolute accounting crisis, and may even be liquidated and bankrupt.

Faced with the situation of success or failure, it would be a lie to say that Ding Lei was not worried. Now that Lin Feng is willing to give some advice, for Ding Lei, it is definitely no less than NetEase's stock rising more than ten times. No.

, that’s more exciting than NetEase’s stock rising more than ten times. After all, if the stock rises, it will still fall if there is no performance support. But if you can get Lin Feng’s guidance, it will be different. With performance support, the stock will definitely rise

rise.

After all, Lin Feng is not an ordinary person. In the online game industry, especially in the domestic online game industry, Lin Feng is equivalent to a "mythical" existence. The "Second World" he founded has created countless myths in the online game industry.

"Legend" set off a boom in China's online gaming industry; "Plants vs. Zombies" ushered in an era where white-collar workers also play games, establishing an unshakable position for casual online games in the online gaming industry; "Audition" made it fashionable for celebrities to endorse games.

It has also made countless celebrity fans who did not play online games become advocates of online games; "Counter-Strike Online" was the first to propose the Asian Internet; "Swordsman Online" was the first to use supercomputers as servers, and hundreds of thousands of people

It is the first game to be played on the same server; there is also "Farm Frenzy", an extremely simple vegetable stealing + tower defense hybrid game, but it has set a Guinness World Record for the number of online games in the world (the highest number of people online in the world exceeds 70 million, no matter how many people there are online)

Counting the number of people online in "Farm Crazy" in China, otherwise it would exceed 100 million), of course, if "Farm Crazy" is counted as an online game; also, with the launch of "Second World Club", there are more than 7 million senior members, if in other

The country, Lin Feng is participating in the political campaign. The support of these 7 million players may allow Lin Feng to easily ascend to the throne of the top leader of a country.

These near-mythical miracles, while creating unparalleled wealth for Lin Feng, also caused a rumor to spread in the industry - as long as Lin Feng can give guidance, any online game can be completely transformed, even if it cannot become a big hit.

, can also be popular for a while.
Chapter completed!