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Chapter 613 The counterattack begins(1/2)

Samuel Robson-Walton readily agreed to Lin Feng's request for qualifications to join the board of directors. Lin Feng acquired another 20 million shares of "Wal-Mart" and owned 2% of the shares. He became the 12th largest shareholder of "Wal-Mart" and had the right to enter the board of directors.

Qualifications for the board of directors. What's more, Lin Feng only asked for the qualifications of a nominal director and did not ask for voting rights, and he only wanted to vent his anger on his cousin. Naturally, Samuel Robson Walton had no reason to refuse.

What's more, "Carrefour" is the second largest retailer in the world, second only to "Wal-Mart". The two companies have always been competitors. Samuel Robson-Walton is still very concerned about "Carrefour" being able to be innocuous.

Interested.

For Samuel Robson Walton, this nominee director is just a simple task. But for Lin Feng, this nominee director is of far-reaching significance.

With the development of b2c (business to customer), "Dingdang.com" under Lam Feng has increasingly higher requirements for logistics systems and supply chain management, and now "Dingdang.com" has also begun to expand into international markets, logistics systems and supply chain management.

The program will be the key to determine whether "Dingdang.com" can successfully expand the international market and make profits. Moreover, Wang Juntao is still contemplating whether to develop a b2b (business-to-business) system. At that time, the massive transportation and distribution of goods will be a critical factor for "Dingdang.com"

The most severe test.

In Lin Feng's view, the current "Dingdang.com" does not yet have a logistics system and supply chain management procedures that match its sales volume. If it falls behind, it needs to learn, and "Wal-Mart" is what Lin Feng wants to learn from.

"Wal-Mart" has been able to grow from a humble mom-and-pop store to the world's largest retail chain. It is famous for its logistics system and supply chain management. With this world-leading logistics system and supply chain management program, "Wal-Mart"

Wal-Mart's merchandise logistics costs account for only 1.3% of sales, while "Kmart" (the originator of modern supermarket retail companies) is 8.75%, and "Sears" (another American supermarket giant) is 5.

%. With Wal-Mart's sales of US$220 billion in the past year, Wal-Mart was able to save up to US$8.14 billion in costs compared to other retail giants.

8.14 billion US dollars, this is an extremely astonishing figure. This is also a very important basis for "Wal-Mart" to be able to claim "affordable prices every day" and "the lowest in the world"!

Lin Feng just wanted to steal this logistics system and supply chain management program and make it his own. Therefore, Lin Feng went to great lengths to spend US$3.871 billion to acquire 2% of the equity of "Wal-Mart" and

Ask Samuel Robson Walton for a director qualification and let your people work inside to learn slowly.

As for the candidate for "cousin", Lin Feng already has a rough candidate in mind.

Of course, Lin Feng invested US$3.871 billion for this purpose, which was not a loss for Lin Feng. The stock of "Wal-Mart" has been stable for ten years, and there is no need to worry that the stock purchased will shrink significantly, and the annual dividends are also small.

Very gratifying.

"Mr. Lin, happy to work with you!" Samuel Robson Walton shook hands and said.

"Mr. Walton, happy cooperation!" Lin Feng was satisfied and signed an "online music store" operating cooperation agreement with Samuel Robson Walton, and reached an agreement that Avril Records' records will only be sold in "Wal-Mart"

"Agreement of Sale."

After leaving Samuel Robson Walton's home, Lin Feng returned to Los Angeles.

"Lin, have you really reached a record sales agreement with 'Wal-Mart'? Also, have you transferred the 'Online MP3 Sales System' of 'Phantom Technology' to 'Wal-Mart'?" Liu Yingying asked in surprise.

Liu Yingying never imagined that Lin Feng would transfer the "online mp3 sales system" to "Wal-Mart". Although the licensing contracts with many record companies are about to expire, they are not non-negotiable. After all, the "online mp3 sales system" is very important to these records.

It is also profitable for the company. Now it is only because Michael Jackson holds 50% of the Sony record copyright and Avril Records breaks the rules that Lin Feng and many record companies are at odds with each other. But in Liu Yingying's view, this is by no means

Can't be solved.

Businessmen are only interested in profit. As long as Lin Feng can give them enough profits, Liu Yingying believes that other record companies will not have to fight with Lin Feng.

"Lin, did it really cost you a lot?" Avril held Lin Feng's arm tightly with a guilty look on her face. In Avril's view, Lin Feng was the third richest man in the world, and helping her was just a simple matter.

"Lin, I'm very sorry. Maybe you don't need to sacrifice so much. I'd better sign a contract with another record company. I believe that I can still get a relatively generous treatment." Michael Jackson also frowned again and again. This time it was just him.

He was already very sorry for causing trouble to Avril due to personal matters, but he could still owe Avril this favor, but he couldn't accept it if he dragged Lin Feng back further.

"Ha, it's okay, I expected this. I have been prepared for this from the beginning." Lin Feng said with a smile that didn't care at all.

For Lin Feng, who knows the "future", "mp3" players will gradually withdraw from the market with the popularity of mobile phones, especially multimedia mobile phones. They will have about one year of glory at most, and then they will be dominated by mobile phones.

At that time, most people will rely more on mobile phones or MP4 to listen to MP3, rather than professional MP3 players. Now transfer this "online MP3 sales system" to "Wal-Mart" and gain the friendship of "Wal-Mart", not only will it not be a loss, but it will be very valuable.

value.

"Okay, don't worry. If you really feel that I have suffered a big loss, just wait for my 'Phantom Technology' mobile phone to come out and endorse it for me for free." Lin Feng said with a smile.

"Of course!" Michael Jackson and Avril nodded heavily.

Never forget to repay a debt of gratitude, neither Michael Jackson nor Avril is the kind of villain who forgets his righteousness for profit.

Lin Feng was overjoyed after hearing this. He had made a lot of money this time. His "Phantom Technology" had already reached an agreement with the famous French mobile phone manufacturer and was in the process of negotiating the final details. Once the acquisition was successful, he would be able to

With his grasp of future mobile phone trends and the popularity of Michael Jackson and others, Lin Feng believes that his "Phantom Technology" mobile phone will become a new global hot spot.

"Yingying, what's going on? Is 'Dingdang.com' ready? We have to cooperate with Wal-Mart's record sales plan and release it at the same time!" Lin Feng then explained.

"Yes, I know." Liu Yingying nodded heavily.

Lin Feng smiled proudly. Motorola, my counterattack has begun.

Three days later, major TV stations across the United States and "Wal-Mart" announced that they would simultaneously sell advertisements for Avril's two latest singles in 1,173 chain stores across the United States, and would subsequently sell them in "Wal-Mart" chains around the world. At the same time, Lin Feng's

When the "fsn-houston" TV station was broadcasting the Houston Rockets game, it also aired an advertisement for the online sales of Avril Lavigne's two latest singles by "Ding Dong Network" during prime time.

The overwhelming advertisements have made all Avril fans who have always wanted to be ecstatic, especially now that there are many ways to buy Avril's two singles, which are extremely convenient. For homeboys or fans who have no time and are busy with work,

You can buy it on "Dingdong.com", which is not only convenient to pay, but also delivered to your door. If you have some spare time, you can go to "Wal-Mart" all over the United States to buy it, and you can get a discount if you buy two records at the same time.

In line with "Wal-Mart's" "Everyday Prices" strategy.

In the first week, Avril's two singles - "When-You-Are-Gone" and "Girlfriend" both topped the list of the latest US record sales, both selling 375,000 copies. This is also

For the first time, a singer has two singles at the top of the list at the same time. Of course, the reason why Avril's two singles can achieve this amazing result is because these two songs have been around for a long time, but no records have been sold.

The pent-up emotions of Weier's fans were released this week, which is why its first-week sales reached such an astonishing level.

Of course, we must admit that these two songs by Avril are indeed very good.

Damn it! How could this happen! - At the headquarters of Sony Records, Motorola slapped the table angrily and roared. He never thought that Lin Feng's "Dingdong.com" would secretly sneak into Chen Cang and open a branch in the United States.

Moreover, according to an investigation sent by Motorola, it was discovered that when Lin Feng’s “Dingdong.com” signed online payment agreements with major banks in the United States and signed express delivery business with FedEx, it was the time when the “YouTube” video website had just been created and Avril fans were causing trouble.

when.

He was tricked, tricked by Lin Feng! Motola was so angry that he went crazy in the office. But that wasn't what made Motola hysterical. What really made Motola crazy was that "Wal-Mart" actually sold two pieces of Avril's products.

This single was released and advertised overwhelmingly in the United States, which was undoubtedly a slap in the face to Motorola. Moreover, Motorola sent people to understand that "Wal-Mart" placed Avril's two albums in the most conspicuous places, as long as customers

You can see it when you enter "Wal-Mart", which also allows many customers to buy Avril's records.

Why, what on earth is this! - Motorola, who could not understand Wal-Mart's actions, angrily grabbed the phone and called Samuel Robson Walton, the president of Wal-Mart. However, after the call was connected, Motorola

La immediately controlled her emotions and tried to keep a calm and gentle tone.

"Mr. Walton, good afternoon, long time no see. I called today. I just have a question. Aren't there some indecent words in Avril's two singles? Wal-Mart always reviews records.

How can the system be allowed to pass? And it will be advertised in the United States? Our company and other record companies do not have such treatment for their records? Mr. Walton, you are too unfavorable to our other record companies." Motorcycle

Although La was not angry, he did not dare to use an accusatory tone when facing Samuel Robson Walton, the president of Wal-Mart, and could only speak softly.

After all, "Wal-Mart" has no connection with record companies. Although "Wal-Mart" also sells records, at present, its record sales only account for less than 0.01% of "Wal-Mart". It can be said that "Wal-Mart" has no influence on records.

Sales dependence is optional.

If Motorola withdraws its records from Wal-Mart, it will not be Wal-Mart that will suffer losses, but many record companies.

"Mr. Motorola, please forgive me for being rude. Our Wal-Mart's review standards have always been fair and strict. Since the review department has passed it, it can naturally be sold. As for advertising across the United States, that is our marketing strategy. I think our Wal-Mart

'Other companies have no right to question the marketing strategy." Samuel Robson-Walton said calmly.

"Uh..." Motola hit a nail that was neither soft nor hard, and felt unhappy for a while, but he didn't dare to show it.

"Mr. Walton, we naturally believe in your company's review system and have no right to question your company's marketing strategy. However, I have a grudging request. I wonder if you can ask your company to place other record companies' records on '

It's the right place! I think this is also the hope of all record companies!" Motorola emphasized the word "appropriate" and brought up all the record companies to put pressure on Samuel Robson Walton.

Samuel Robson Walton smiled coldly.

"Mr. Motorola, how to place records is the responsibility of our company's container department. I don't think other companies can direct us. Okay, Mr. Motorola, I have something to do. Goodbye!" Samuel -

Robson-Walton hung up the phone.

"Mr. Walton, Mr. Walton..." Motorola kept shouting, but there were bursts of blind tones on the phone.

Damn it, bastard, you're so arrogant! - Motola hung up the phone hard with a twisted look on his face. But he had no way to deal with "Wal-Mart".

No, it must not be like this! - Motola then called other record companies, absolutely not letting Avril Records stand up, otherwise their "blocking" efforts would be in vain and they would become a laughing stock.

Unexpectedly, Motola made a call, which made Motola very angry.

Mr. Motorola, previous promotions, discounts, and selected albums have reached market saturation. It can even be said that they have damaged the interests of our company's artists to a certain extent. Of course, the ban on Avril Records

It is definitely necessary for the company, but if the interests of our company's artists are too damaged, we cannot explain it to our artists. Mr. Motorola, it is unnecessary to launch relevant promotions now. If Mr. Motorola has other good ideas, please

Please inform us and we will definitely cooperate with you. - Whether it is BMG or Time Warner and other record companies, they all unanimously rejected Motorola's plan to promote again.

After all, it is absolutely unacceptable for other companies to lose both sides with Avril Records, especially with the support of Lin Feng behind Avril Records, and now that "Wal-Mart" is supporting Avril Records, many

The record company already feels that this "blocking" operation is going to fail.

Anyway, 50% of the copyrights owned by Michael Jackson belong to Sony Records, not their company. It's good to get it, but it doesn't matter if you can't get it. As for Avril Records breaking industry rules, it's not completely unacceptable.

.Of course, artists can get the maximum profit by joining Avril Records. But Avril Records is as immature as a baby in the recording industry and cannot compare with them. What’s more, if too many artists join,

I'm afraid you may not be able to get the profit you want.

After all the calculations like this, other record companies will naturally not choose to work with Avril Records, or perhaps they will fight Lin Feng to death.

Damn, you short-sighted guy!——Motola hung up the phone again angrily and sat in the armchair sulking.

What to do? What to do now?——Motola was a little confused at the moment.
To be continued...
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