Advertising is on fire!

The reason why the advertisement became popular is not because it contains the seven superstars. It is not because the four kings appear for the first time in the advertisement, but because of the concept of the advertisement. This "Qili" advertisement gives people the impression that they are not watching the advertisement, but instead

They were watching a short story. In this story, they saw the ups and downs of the entertainment industry, the end of a generation of superstars, and the re-emergence of superstars. In this story, there was not a single line, but it made everyone

Apart from the fact that everyone has deeply remembered the functional drink 'Qili', no one felt that the appearance of 'Qili' was unexpected. This advertisement was shot like an art film, making people feel excited and full of thoughts.

.

This is the best advertisement that the audience has seen in China this year. At the moment the advertisement ends, they actually have an urgent desire to watch it again. Many viewers continue to wait and want to watch it again. But

What made all the viewers helpless was that no, the TV station didn't show it anymore. Immediately, everyone hurriedly went online, but it was not available online either. This made everyone dumbfounded.

This is really strange. You know, there must be this advertisement on the Internet, but this one is not! But people want to see it! They want to see it again. But, no, it is not available anywhere. It is not on the Internet

There is this video in a forum and a website. However, it is no longer played on TV. This is really depressing.

The next day, everyone was discussing this unexpected advertisement, the plot of the advertisement, the meaning of the advertisement, and what exactly Qili is! After all, in terms of the advertisement itself, there was never any line in the advertisement.

Introducing the efficacy of 'Qili', we can only speculate from the picture that it is probably a refreshing drink. But what exactly is it? Why is this advertisement no longer broadcast? Not only is it not broadcast, it is not available on the market yet. This is

So strange.

"Brother Lin, what do you mean by this? Why don't you distribute the goods? My goods have been sold to supermarkets across the country. Why don't you let them be stocked?" Zong Qinghou was a little impatient.

Before yesterday, he had already used the channels of the 'Wahaha Group' to distribute goods in major supermarkets across the country and was preparing to start selling them today. However, due to Lin Feng's temporary ban on sales, Zong Qinghou had to reluctantly let supermarkets across the country sell them.

Then take it off the counter. This made Zong Qinghou extremely puzzled.

"Haha, Brother Zong, have you ever heard of 'thirst marketing'?" Lin Fengxiao asked.

Zong Qinghou was stunned, he didn't know this.

"Haha, this hunger marketing is to fully attract consumers' attention and attention through various limited edition strategies or limited time strategies. It stimulates consumers' desire to purchase, thereby realizing the rapid transfer of products from manufacturers to consumers. Now the audience is interested in

The advertisement of 'Qili' is so interesting, but it can't be seen anywhere in the country. I believe there will still be many viewers waiting to see it tonight. So, let these consumers wait a little longer, they are waiting.

The longer it lasts, the stronger the purchase will be." Lin Feng said with a smile.

Zong Qinghou frowned. Although he had never heard of this thirsty marketing, after understanding it, he no longer found it mysterious. This is just like the 'limited edition' of those luxury brands outside, producing a globally limited product, allowing

Consumers around the world are flocking to it. This is no mystery. But what they sell is drinks, and the more they sell, the better.

"Haha, Brother Zong, this hunger marketing is different from 'limited edition'. Limited edition. It is to enhance the brand value. This is something that some luxury brands will do. While they are increasing the brand value,

There will be no increase in sales. A limited edition must be a limited edition, and the global quantity is limited. However, this thirsty marketing is a strategy used to let consumers feel the hard-earned hardship before they go

Rush to buy our products. We will advertise for three days first. If the goods are not available, we will ship them on the fourth day!" Lin Feng said with a smile.

Will the goods be shipped on the fourth day? Zong Qinghou frowned. Is this really possible?

Lin Feng smiled.

That night, the audience sat in front of the TV again, looking at the clock, waiting for the advertisement to be broadcast by all TV stations at the same time yesterday. They believed that if this was really an advertisement and it was not broadcast on this day, then at this moment,

Will definitely still play it.

Sure enough! At the same moment yesterday, all TV stations once again broadcast the "Qili" advertisement at the same time! This time, the audience who had been prepared turned on the video recorder and recorded it. 30 seconds later, the video was already recorded on the Internet

Edition. Immediately, the discussion about this advertisement began to be overwhelming. Although everyone was discussing it yesterday, everyone only watched it once. Even though the impression was profound, the memory was limited. The discussion also felt a bit like "rootless water"

, without the video, sometimes no one can convince anyone during the discussion. But now, with the video, it is different.

With the support of the video, this 30-second advertisement was clearly analyzed by all viewers, which naturally made people look forward to "Qili". After all, from the advertising point of view, this "Qili" is very exciting.

Abundant, turning decay into a magical effect. But what happens in the end? You have to verify it yourself to know.

But what makes everyone helpless is that there is no stock in any supermarket anywhere. This makes netizens surprised. No stock? How can this be out of stock? Isn’t this a drink? How can it be out of stock? This shouldn’t be right

!This is so inappropriate! You sell drinks, how come you are out of stock? Do you still sell drinks?

But I have to say that the energy of netizens is huge. Soon, some netizens knew through some friends or relatives in the supermarket that 'Qili' would be on sale the day after tomorrow. However, it was said that there were not enough goods. Of course.

, on 'Dingdang.com', sales will also start the day after tomorrow. You can only pre-order now!

Everyone finds it incredible that drinks can only be ordered online. I feel that this is too exaggerated! How can anyone sell drinks like this? Is this still selling drinks? However, apart from this surprise, I am also more interested in 'Qili'

interested.

On the third night, although this advertisement can be seen everywhere on the Internet, it is still rare for many Chinese people who do not usually go online. Therefore, there are still many people squatting in front of the TV to watch the advertisement. Only this time

, mostly middle-aged people. The advertisements that were broadcast simultaneously on national television stations for three consecutive days also aroused the curiosity of these people. What exactly is this 'Qili'? What exactly is it?

At this moment, "Qili" continues to be discussed on the Internet. There is no way. The most sensational thing in the country now is "Qili". However, "Qili" can only be heard but not seen. No one knows about this "Qili".

What is the effect of "power"? This discussion is naturally very empty and meaningless. Therefore, the most discussed ones are the stars. But what everyone, including Zong Qinghou and Lin Feng, did not expect was that all

The one that people discuss the most is not the Four Heavenly Kings or the three most popular stars today. It is Lin Feng.

In the eyes of all the viewers, Lin Feng's appearance was the most shocking, although there were only five scenes from the beginning to the end. Among them was the one-second scene where he was handed to the Four Heavenly Kings, and the last moment when he stared at Andy Lau at the concert.

The entire scene that entertained the whole audience only lasted for six seconds. Compared to the 30-second commercial, Lin Feng’s time was definitely very small. But it was the most impressive. Reminiscent of Lin Feng’s past magic.

.Is the 'Qili' that Lin Feng handed over to me equally magical?

"I will be the first in line to buy 'Qili' tomorrow!" Some netizens shouted in the group.

Itchy! So itchy! I feel itchy in my heart. I really want to drink a can. I must drink it!

"I'm going too! I stayed up all night tonight. I'll buy a can early tomorrow morning to try, and then come back online! See if it works!" yelled a player who was playing "War of the Worlds" all night in the Internet cafe. This advertisement is not meant to be refreshing.

To wake up, I will stay up all night tonight and go take a look tomorrow.

"Yes. Yes, tonight I will go fight Korean sticks and I will fly the plane. Who will be the machine gunner? ("War of the Worlds" is at the technological level of the First World War) and then we will go buy 'Qili' together tomorrow." There was chatter in the Internet cafe.

The sound of falling.

"Count me in!" Everyone responded one after another. Of course, these people are not really that interested in 'Qili', but surfing the Internet in an Internet cafe is not as comfortable or quiet as at home. It is not as convenient as at home, but why do so many people

You have a computer at home. Still want to go to an Internet cafe? It's because of the atmosphere. Especially the emergence of "War of the Worlds" makes cooperation a must. If you don't cooperate, in modern warfare, even if you are really a 'Rambo', you will only be a 'Rambo'.

Can become a scumbag. Therefore, even if many people have computers at home, they will go to Internet cafes to cooperate with others. This is the atmosphere and feeling that everyone has the same hatred and fights together.

And staying up all night is often very tiring. Many people have to go to work or study the next day, and the courage to stay up all night is not so easy to come up with. But now, they have a grand reason to stay up all night

Got online.

Support Lin Feng! This is their reason.

Of course, there are supporters, and naturally there are opponents. Red Bull has been paying close attention to the emergence of 'Qili'. Seeing that 'Qili' has attracted the attention of the national audience because of its advertising, the national audience has a sense of pleasure.

Impulsive, how can they sit still! Especially because everyone knows that unified sales will begin tomorrow, today, the sales volume of Red Bull nationwide is less than 10,000 yuan, which is simply unheard of. Last year, the sales volume of Red Bull reached 4.5 billion yuan, and the sales volume nationwide reached 4.5 billion yuan.

Approximately 818 million cups of Red Bull were sold. On average, at least 2.24 million cups of Red Bull were sold in a day. But today, because all the viewers were looking forward to the "Qili" that will be sold tomorrow, the purchase volume shrank sharply.

If the sales in one day are not enough, this is a prelude to death! In this case, Red Bull can still sit still!

That night, Red Bull executives bribed reporters and some Internet trolls began to attack Qili.

Qili, the advertising is overly exaggerated! Although functional drinks have a refreshing effect, it is absolutely impossible to have such a distinct change! This is simply misleading consumers!

Qili is just an ordinary functional drink, and there is no comparison with Red Bull. Red Bull is a global functional drink, recognized by more than 140 countries around the world, and is a functional drink loved and recognized by consumers.

Qili, it is said that tomorrow's sales will be limited sales. What does this mean? It means that Qili's current technology is not mature at all and cannot be mass-produced. This shows that Qili has problems with the formula, at least in terms of production capacity. I am afraid that such a functional drink

It may not be useful to the human body, but may be harmful!

...

All kinds of negative remarks are overwhelmingly attacking 'Qili'. These are all done by Red Bull. They do this for the purpose of discrediting Qili. To prevent the emergence of Qili from shaking Red Bull's domestic market.

Status. You must know that when Red Bull first entered China, its annual sales were only tens of millions. By 2002, its sales were hundreds of millions. After that, it rose to a higher level every year. In 2004, its sales were only more than 2 billion.

, it reached 4.5 billion in 2005, and now, in November, sales have exceeded 6 billion. It is expected that by the end of the year, sales will exceed 7 billion, and may exceed 8 billion tomorrow. It is expected that in 2008,

It should be able to exceed 10 billion yuan.

Although this sales volume is not as good as that of the Wahaha Group, it is strictly the sales volume of one drink. It can be said that in the functional drink market, this share is huge. The profits earned by Red Bull every year are extremely generous.

. So, they definitely don’t want Qili to get a share of the pie. They want to drive Qili out. With their years of market leadership, they want to drive Qili out.

But no matter how they smear it, there is one thing they cannot change, and that is Lam Feng's appeal. No matter how they smear it, no matter how great the market influence of 'Red Bull' is, Lam Feng's appeal is even greater. Of all the

Before people have tasted 'Qili', just relying on Lin Feng's stunning appearance in advertisements is enough to make consumers pay for it.

As the saying goes, look at the Buddha's face without looking at the monk's face. Consumers may not buy the tent with the three words "Wahaha", but they will definitely buy Lin Feng's tent. Just because of Lin Feng's name, they will buy it and give it a try

After all, it only costs a few yuan. Even if it is as expensive as Red Bull, it only costs 5.5 yuan! Is this expensive? Not expensive! They can still afford it.

Therefore, the sales volume the next day is certain!

Red Bull's domestic general manager Wang Rui had a look of helplessness. He could do nothing about this situation. Although he had tried every means, he could not stop Lin Feng's appeal.

"I hope this drink can't be compared with Red Bull! Otherwise Red Bull will be in trouble!" Wang Rui secretly waited for the arrival of dawn.

If ‘Qili’ has the same effect as ‘Red Bull’, then ‘Red Bull’ will definitely not be able to compete with ‘Qili’. After all, this is a product endorsed by Lin Feng himself! This is Lin Feng’s endorsement!

Although, for this advertiser, the four kings and the three superstars are the spokespersons, in everyone's mind, they are all ignored. Lin Feng is the real spokesperson! The four kings and the three superstars are all foils.
Chapter completed!