Chapter 318: Great Capacity and Great Wisdom

In order to open up the U.S. market, a country that is said to be full of gold, Tan Zhi brought 800,000 Phantoms to the United States in early November. When he landed in the United States, Tan Zhi was ambitious and determined to flex his muscles in the U.S. market.

A piece of sky, creating a new "Phantom" legend. After all, "Phantom" is comparable to "Apple" "ipod" in terms of appearance and quality. Although it is not as good as "ipod" in terms of capacity, it is far inferior in price.

It is much lower than an "iPod" and the operation is more user-friendly, which gives Tan Zhi "absolute" confidence that he will succeed.

However, reality shattered Tan Zhi's "absolute" confidence. After "Phantom" arrived in the United States, although Tan Zhi spent millions of dollars on advertising, putting up huge posters in Los Angeles, New York and other cities, and Jessica also used

I used my free time while filming "Prison Break" to help promote "Phantom", but the results were extremely unsatisfactory, even miserable. In three days, only 2,000 units were sold.

Tan Zhi concluded the reasons for the failure after investigation and his own analysis.

There are two reasons for the failure: first, he underestimated the enemy and failed to understand the psychology of American consumers;

Tan Zhi underestimated the laziness of American consumers, and the admiration of American consumers for famous brands, which was far beyond Tan Zhi's understanding. The 2g micro hard drive of the "ipod" can store nearly a thousand mp3 songs at a time, which is generally

Most of the MP3s that consumers like can be copied into the "ipod" with just one copy, and there is no need to consider replacing them in the short term. On the contrary, the capacity of "Phantom" 32m and 64m is too small, with a maximum capacity of 16 MP3s.

It's really frustrating. Most Americans are not used to the frequent replacement of MP3 files in the memory. They find it too troublesome, so they choose to give up.

Second, the opponent was too powerful and had already planned it. The plans against the "Phantom" came one after another, making Tan Zhi almost breathless.

Steve Jobs, the president of Apple, had already made corresponding countermeasures when he learned that the Phantom was going to enter the US market. When Tan Zhi arrived in the US with 800,000 Phantoms confidently, he was waiting for him

What is overwhelming is the "ipod" advertisement, which can be seen everywhere. In a short time, American consumers have remembered "ipod". And this time, the "Apple" company went against the norm and invited the most popular idol in the United States - Britney Spears.

Blaney's role as the spokesperson, coupled with the brand image established by "Apple" for more than 20 years, made "ipod" favored by all American consumers in one fell swoop.

By the time Tan Zhi came in with the "Phantom", "ipod" had already sold 3 million units in the U.S. market. Especially the slogan of "ipod" - large capacity brings great wisdom! It made Tan Zhi vomit blood.

Other advertising slogans such as "First-class price equals first-class quality" have made American consumers suspicious of the "Phantom" which looks the same as the "ipod" but costs only one-third of the price. Although "Apple"

He did not say anything about the poor quality of "Phantom", but undoubtedly his advertising slogan made American consumers feel that "Phantom" was a defective product or even a parallel import.

Of course, this is not the biggest headache for Tan Zhi. What really gives Tan Zhi a headache is that the Recording Association of America has signed an exclusive licensing agreement with Apple. The Recording Association of America only recognizes Apple’s legal right to download MP3s.

Although Tan Zhi negotiated several times, all to no avail. This means that although "Phantom" can be purchased, mp3 cannot be downloaded in the United States, otherwise it will violate US law. By then, those waiting for "Phantom" will be

It's a daily fine.

And another point is that although an "ipod" sells for only $91, Jobs still adopted an installment payment model, which also allowed many poorer Americans to enjoy the fun provided by the "ipod". And "

"Phantom" has not signed a relevant loan agreement with any bank in the United States, and it is impossible to provide such sales methods such as installment payments in the short term. This also allows "ipod" to further reduce the price advantage of "Phantom".

In desperation, Tan Zhi had no choice but to call Lin Feng for help, hoping that Lin Feng could solve the problem.

"Wait for me!" After Lin Feng learned everything, he simply left a message to Tan Zhi.

Before Lin Feng went to the United States, Wu Zhaopu returned from Hong Kong.

In the past few days, while Lin Feng was busy acquiring New Wolf Network, Wu Zhaopu also went to Hong Kong and signed a contract with the Yangtze River Industrial Group to build the "Second World" headquarters building. The Yangtze River Industrial Group will provide 1.5 billion for the "Second World"

U.S. dollar funds will be used to build the "Second World" headquarters building. All payments to "Second World" will be paid in installments over a total of 5 years.

The reason why Cheung Kong Industries has such favorable conditions is not only because of the personal relationship between Lin Feng and Li Zekai, but also because they also want to open up new fields. Although Cheung Kong Industries has always focused on real estate, it has only built the tallest buildings.

If the world's tallest skyscraper can be built this time, the name of the world's tallest skyscraper contractor will undoubtedly be very helpful to Cheung Kong's reputation and future industry.

Facts have also proved that after Wu Zhaopu signed the contract with Cheung Kong Holdings, the share price of Cheung Kong Holdings immediately rose by 1.2 Hong Kong dollars. Obviously, Hong Kong citizens are extremely proud and looking forward to Cheung Kong Holdings' ability to build the world's largest skyscraper. Li Ka-shing's personal assets are also

Instantly increased by HK$2 billion.

"Director Lin, I met Li Ka-shing this time, and he asked me to tell you something." Wu Zhaopu looked excited when he mentioned Li Ka-shing. Wu Zhaopu still respected and admired Li Ka-shing, the richest man in China. He had never had the opportunity to interact with such a Chinese legend before.

Meeting, this time as the vice president of the "Second World", he was really excited to meet Li Ka-shing.

Lin Feng was slightly startled.

"Dr. Lin, Li Ka-shing asked: Is it still possible to make a living at the starting point?" Wu Zhaopu said.

Lin Feng frowned, not knowing what he meant, but after carefully thinking about the solution, he found out that Li Ka-shing asked himself whether "Qidian Fast Food Restaurant" could go out of the mainland. Of course, there may be other hidden meanings, but Lin Feng has no interest or time to guess now.

What Li Ka-shing means.

Lin Feng shook his head with a smile and told Wu Zhaopu of his decision to go to the United States again.

"Director Lin, what about the operating rights of "Magic Baby"? Should we talk to Scowell-Enix?" Wu Zhaopu asked. Although "Second World" has purchased "Magic Baby" from "New Wolf Network"

Agency rights, but once Scoville-Enix takes back the operating rights of "Pokémon", "Second World" will lose 20 million in vain.

Lin Feng shook his head.

"No, I'm afraid Wada Yoichi won't talk to us at all. Besides, I decided to take over the operating rights of "Magic Baby" not because of the game, but because of the player resources it has." Lin Feng said.

The current weakness of "Second World" lies in 2D turn-based online games and 3D turn-based online games. For online game companies, the wider the types of games they develop and operate, the better they can retain players. After all, the interests and hobbies of online game players are

Extremely widespread, under the instant payment model, players' preferences are easy to change, or at least they are easy to be attracted by other games and switch to other games. This is different from stand-alone game companies.

"But if there are no relevant games, these players will soon disappear. And if Scowell-Enix hands them over to other domestic companies for agency, these players will soon fall into the arms of agencies." Wu Zhaopu was helpless.

explain.

"So, we have to develop "Magic Baby 2" as soon as possible." Lin Feng smiled slyly.

""Magic Baby 2"?" Wu Zhaopu was stunned.

"Yes, this game is not complicated. Our company's game technical talents are enough to complete its game imitation. At that time, all the copyright-related content will be replaced." Lin Feng said. This is what Lin Feng had already thought about.

The strategy is to first win over these players and occupy the 2D turn-based online game market, and then think of ways to develop a new 2D turn-based game.

Wu Zhaopu nodded. This method is indeed good and feasible.

Later, after Lin Feng and Wu Zhaopu discussed the relevant details of "Magic Baby 2", they left for the United States.

On the plane, Lin Feng thought carefully about the reasons why the "Phantom" failed in the United States. First, because the storage capacity was too small. Compared with wealthy Americans, they are used to simplicity. The poor capacity of the "Phantom" requires

It’s no wonder that Americans who like simplicity don’t like to frequently change the MP3 in the memory. Second, Stephen Jobs’s strategy has indeed strangled the “Phantom”. “Apple” has signed an exclusive licensing agreement with the Recording Association of America, resulting in “

"Phantom" has not obtained a licensing agreement, so it cannot provide mp3 downloads to consumers who have purchased "Phantom". For consumers who have purchased "Phantom", "Phantom" is undoubtedly useless in their hands.

Lin Feng rubbed his temples. Neither of these problems was easy to solve. Although there are faint signs of total madness in the flash memory market, it is not now. As for the licensing agreement from the Recording Association of America, Lin Feng was even more helpless. Both of them were

It’s a problem!

What to do? What to do?...

When Lin Feng received Tan Zhi's call, he confidently told Tan Zhi to wait for him. It was just Lin Feng comforting Tan Zhi. As the boss, he could already tell from Tan Zhi's tone that he had lost confidence and began to

Towards the beginning of the collapse of confidence, Lin Feng must first stabilize Tan Zhi's confidence, otherwise the collapse of Tan Zhi's confidence will be even more troublesome. However, if he arrives in the United States and fails to come up with a solution to the current crisis, he may suffer a lot this time.

.

Lin Feng doesn't care about money, but cares about Tan Zhi's self-confidence. Most of this plan was personally planned by Tan Zhi, and it was Tan Zhi's idea to attack the American market. If it fails completely, I'm afraid it will be a big blow to Tan Zhi.

Lin Feng didn't want the talents he had finally recruited to suffer a blow because of this incident. Although for Tan Zhi, it may not make him unable to recover, but it would be very bad if it caused a negative feeling in his heart.

While thinking about it, Lin Feng arrived in New York.

However, when Lin Feng arrived in New York, he realized that the matter was far more difficult than imagined. With Jobs's sparing-out advertising, especially all the advertising was directed at the "Phantom", the "Phantom" was extremely passive. After all, "Apple" could once

Tan Zhi cannot afford to spend tens of millions of dollars in advertising fees. Of course, Lin Feng is also rich now, and he can also spend tens of millions of dollars in advertising fees. But such a shopping spree makes Lin Feng feel like this

It seems that he is very incompetent, and this may not solve the problem. In the unfamiliar market of the United States, unless he pays a sky-high price for advertising that will stun everyone, otherwise with the status of "Apple" in the United States and the same advertising strategy, "Phantom"

"It's definitely not as good as "ipod".

However, in the United States, the most extreme "eyeball economy" country, there is no "Phantom" heavily advertised, and the "ipod" is targeted at every turn. Now the "Phantom" is just a knockoff and a copycat in the minds of the American people.

"ipod" products, as well as "made-in-china" products, have always been available in the United States at third-rate prices and second-rate quality. The American people are full of distrust and contempt for "Phantom".

But what surprised Lin Feng even more was that Tan Zhi, who originally had half a head of white hair, now had a full head of silver hair and a haggard look on his face.

"Boss, I was too careless and too confident this time!" Tan Zhi sighed. During this period, facing the aggressiveness of "ipod", Tan Zhi tried his best, but in the end he could only become a loser. This made

Tan Zhi, who had always been very proud of himself, was greatly shocked, and his hair turned completely white in just over ten days.

And what is even more miserable now is that when Tan Zhi called Lin Feng, 2,000 units of "Phantom" were sold, but now they have all been returned. Who wants a player that cannot download MP3? And "Apple" advertisements with innuendo

, and also made those users who bought the "Phantom" regret it. According to the U.S. Consumer Rights Law, customers have the unconditional right to return goods.

"It doesn't matter. This time it was Jobs who had the right time, place and people. We won't be defeated without a fight!" Lin Feng comforted Tan Zhi and said, "Aren't we very good in the Asian market?"

Tan Zhi gave a wry smile. The Asian market is indeed very good, but the failure in the US market made Tan Zhi extremely frustrated. Failure to succeed in this global financial empire is a kind of failure for Tan Zhi, a complete failure.

Lin Feng had no choice but to pat Tan Zhi on the shoulder and wait until he returned to the hotel to think of a solution.

But just after arriving at the hotel where Tan Zhi stayed, Lin Feng received an invitation letter. An invitation letter from Stephen Jobs, the president of Apple, for a new product display of the second generation of "iPod".

Looking at the invitation, Lin Feng frowned and sneered several times.
Chapter completed!