Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 3184 Changes in the media world

"Infinite Horror" box office!

The two major newspaper bosses also had their eyes twinkling. They wanted to know what Lin Feng wanted to do. However, what the two major newspaper bosses did not expect was that Lin Feng suddenly changed the subject.

"The sales volume of your two newspapers should not be very good right now, right?" Lin Feng asked suddenly.

Sales are not good? Salzberg and Neuhas frowned.

Indeed, the sales of both USA Today and the New York Times are not very good. Of course, it is not just that, it is the same for the entire United States, no, the entire world's media. Even if there is someone like Lin Feng.

Even with the emergence of influential figures, sales are not very good. Overall sales have been in a slow decline. And this is because of Lin Feng's presence, relying on Lin Feng's various news, whether it is good, bad, positive, or

That's why the negative news is supporting him. This is why so many reporters in the United States don't like Lin Feng very much, but they still report crazily.

As for why sales are poor, the reason is very simple, it is because of the emergence of online media. With the rise of online portals and online newspapers, physical media has gradually been left out. Although today, physical media still dominates the living habits of most people.

However, after investigation, it can be found that most people who read newspapers are people over 30 years old, especially concentrated in the age range of 40 to 50. As for young people, the rate of reading newspapers is very low. USA Today once said

According to a survey, less than 10% of people under the age of 30 read newspapers every day, and by the age of 20, only about 1%.

It is conceivable that when these young people grow up, there will be no need for newspapers to exist.

It was naturally difficult for the two of them to answer Lin Feng's question. Of course, they also couldn't figure out what Lin Feng meant. They didn't know what Lin Feng meant when he asked, so they didn't know how to answer.

"Haha. Actually, I don't mean anything else. I just feel that with the rise of online media, you also need to follow the trend of the times and advance with the times." Lin Feng smiled.

"Lin Feng, what do you mean?" Salzberg asked with a frown.

He really didn't understand what Lin Feng meant.

"What I mean is very simple. I want to buy two newspapers. Let's set a price!" Lin Feng smiled and gently mentioned a topic that could shock everyone.

What! Lin Feng wants to acquire "USA Today" and "The New York Times"? New York Mayor Bloomberg stood up directly. This is so shocking. If Lin Feng acquires these two newspapers, it will be equivalent to Lin Feng

With his own mouthpiece, he can express any opinions he wants. And with the help of these two mainstream newspapers in the United States, Lin Feng can influence American thinking. This is far better than Weibo and the "Houston Chronicle" owned by Lin Feng.

"Newspaper" needs much stronger media power.

Of course, the power of 'Weibo' is also terrifying. But at least for now, 'Weibo' is more accepted by the public as a factual information relay platform. Since the authenticity of its information cannot be confirmed,

Many of the news contained in it are regarded as rumors by the public. However, USA Today and the New York Times are different. They are newspapers with huge influence in the United States, and they are also very authoritative newspapers.

It would be really different if it were acquired by Lin Feng.

Moreover, once Lin Feng successfully acquires USA Today and the New York Times, it will be like a slap in the face to the American media that has been criticizing Lin Feng.

But, whether it is Salzberg or Neuhas, will they sell it?

"Mr. Lin, are you teasing us? If you invite us here just to talk about the acquisition, I think there will be nothing left to talk about between us!" Newhas slammed the table angrily and said angrily.

Alan Newhas, the former chairman and CEO of the Garnett Group, single-handedly founded "USA Today". At the beginning of its creation, the novel ideas and views of "USA Today" were ridiculed by the investment god Buffett, who thought it was

It was a ridiculous and arrogant dream. But in the end, Alan Newhas slapped Buffett hard in the face with facts, and responded to Buffett's ridicule with the most widely discussed, quoted, and imitated newspaper in the United States.

How could such a powerful person give up the newspaper industry he had worked so hard to establish? Absolutely impossible!

"Mr. Salzberg, how do you decide?" Neuhas groaned, looking at Salzberg, the boss of the New York Times, who came with him. Before the two came, they had discussed how to advance and retreat together.

Therefore, even if he wants to leave, he still has to ask Salzberg for his opinion. But in his opinion, Salzberg obviously will not agree to Lin Feng's ridiculous proposal. This is simply an insult to them.

.

But what surprised Neuhas was that Salzberg actually began to hesitate. This surprised Neuhas.

"Salzberg, what are you thinking? Are you really planning to sell the New York Times to Lin Feng?" Neuhas shouted.

New York Mayor Bloomberg also looked surprised. Could it be that Salzberg really wanted to sell the New York Times to Lin Feng? This is a newspaper with a history of 150 years. In the United States, its status is

Much higher than USA Today. If this was sold to Lin Feng, it would really be an earthquake in the American newspaper industry.

"Newhas, I just want to hear what Mr. Lin thinks." Salzberg said with a troubled face.

Newhas frowned and was about to throw up his sleeves and leave.

"Mr. Newhas, don't you want to hear the reason for all this? Aren't you curious why I want to buy your two newspapers?" Lin Feng smiled, making Newhas pause as he was about to leave.

Indeed, Lin Feng suddenly wanted to acquire the "New York Times" and "USA Today", which was too sudden. Moreover, Lin Feng proposed it in such a high-sounding way, which was too unreasonable. The mystery in this made Newhas think

People who work in journalism are itchy. If this were the case for ordinary people, they might still walk away and not change because of Lin Feng’s words. Unfortunately, Newhas, who has a background in journalism, will stay.

There is no way around it. People who work in the news all have this common problem. When they know that something may have some secrets, they will try their best to dig out the secrets. If they don't dig out the secrets, they will definitely have trouble sleeping and eating.

When Salzberg saw Neuhas staying, he shrugged helplessly. Apparently, he was suffering from journalist syndrome just like him.

"Tell me, Mr. Lin, what do you think?" Salzberg asked.

Lin Feng summoned the waiter.

"You three, what would you like to drink?" Lin Feng smiled slightly.

The three of them frowned and ordered a cup of coffee casually. They all looked curious now, how could they care about what kind of coffee they wanted to drink.

Lin Feng chuckled.

"Actually, my purpose is very simple, that is, I want to have more say." Lin Feng said softly, "USA Today and the New York Times can meet my requirements and are the ones that best meet my ideals.

Target."

Salzberg and Neuhas frowned. Lin Feng said this as if they would agree to sell the newspaper to Lin Feng. It is true that although the profits of the newspaper have been declining, the landscape is far less than it used to be. But this

It doesn't mean they have to sell the newspaper.

"Haha, you two, I don't actually mean complete acquisition, but cooperation!" Lin Feng smiled.

Cooperation? What does this mean? How to cooperate?

"Use the superior resources of both of us to join forces. You provide the influence of the newspaper, and I provide the most advanced IT technology. We will cooperate to create a new media in the 21st century!" Lin Fengxiao said.

The new media of the 21st century? What does this mean?

"It's very simple. Nowadays, the sales of physical media have been slowly declining due to the influence of online media. For most readers, the news they read when buying newspapers is no longer news, but 'old news'. What newspapers can

What attracts readers is nothing more than many professional reviews. However, this advantage has almost disappeared as more and more online media invite professional critics to write articles. If traditional media does not change, I think it will disappear one day.

.So, reform is necessary!" Lin Feng said.

"How to reform?" Neuhas asked.

"It's very simple. There is now a screen called an 'electronic ink screen', which can provide a reading experience that is as comfortable as reading a newspaper. However, this screen is fragile. But there is also a foldable screen under development.

The screen can be folded like a magazine or newspaper. What I envision is to combine the advantages of these two screens, and then add network functions so that it can update information in real time through the network. Then, you only need to provide users with a

With such a screen, daily news only needs to be released through the Internet. As long as users have an Internet connection, they can automatically download and update the latest news. I think this will not only save a lot of costs, but also allow users to know the latest news.

It allows users to maintain their old newspaper reading habits. I believe this is enough to resist the erosion of online media." Lin Fengzhan said.

"Is there really such a technology?" Newhas exclaimed when he heard it. If there is such a technology, it will be a revolution in the media industry. Although after such a change, newspapers and online media seem to be integrated, but they can

Let the newspaper survive for a long time. And the profits seem to be more considerable! After all, that way, you can publish more ads and sell more.

"Of course! Although the research is not mature yet, within a year, I can launch such a screen. And I need collaborators! You two newspapers are my initial choice of collaborators!" Lin Fengxiao said.

This technology does already exist, but it is not mature enough. Once it matures and is launched on the market, you can imagine what kind of impact it will have on the future media industry. Although Lin Feng and News Corporation are collaborators, that is not the case after all.
Chapter completed!
Prev Index    Favorite Next