Chapter 1568 Buy Ruibu again

Lin Feng didn't expect the acquisition of Converse to be so smooth. He originally thought that Converse's president Peter Converse would be more reserved and bargain. After all, this is the most well-known sports goods company in the world created by his grandfather. It can be said to be a family company, but he didn't expect that Peter Converse would sell it to himself so easily.

In fact, there are two reasons why this acquisition became so simple; one is that Lin Feng’s contract is too attractive, which makes Peter Converse unable to refuse at all; the other is that Converse is indeed declining now and is heavily in debt. In addition, Peter Converse is not a business talent at all, but a design talent, so selling Converse is a very good choice.

In the United States, different from China. In China, family businesses are usually never sold. Unless they are forced to end their limits, they can only be sold, otherwise they will be considered unfilial. In the United States, family businesses are not impossible to sell. As long as the family business's signature is still there, or the company it creates can continue to operate, that is enough.

This is the difference between Chinese and Western concepts.

Therefore, Peter Converse believes that selling Converse to Lin Feng for $500 million and retaining Converse's reputation is quite cost-effective. Moreover, with Lin Feng's ability, Peter Converse believes that Converse's future prospects will be very bright.

Immediately, Peter Converse and Lin Feng attended the press conference together, announcing that Lin Feng had officially acquired Converse in full and became Converse's largest shareholder.

Hiss! - Originally, many reporters were a little puzzled about this press conference. After all, Converse is a sports goods company, Lin Feng is an IT Superman, a sports maniac, and the two sides seem to be a bit incompatible. According to many reporters' speculation, Lin Feng would only talk to Converse about the team's advertising and other things. But unexpectedly, Lin Feng actually acquired Converse and entered the sports goods market, which was beyond the imagination of all reporters.

Looking at Lin Feng with a smile on the stage, many reporters sighed repeatedly - there is only one who can't imagine, nothing can be done. For Lin Feng, nothing is possible.

But this is exciting. Converse was the dominant player in the sports goods industry before, and Nike's rapid rise replaced Converse in a blink of an eye and became the leader of the sports goods market. Other companies such as Adidas and Converse can only be admired. Moreover, with Nike's multi-faceted attack, its position as the leader of the sports goods market has been further consolidated, and almost no company can compete with it.

In the eyes of the outside world, Nike's status may not be challenged within ten years. Unexpectedly, the challenger came out before this consensus was reached - Lin Feng, the strongest challenger.

Although Lin Feng has never had any sports goods company and has never entered the sports goods market before, everyone has absolutely no doubt that Lin Feng can overturn Nike's strength.

First, Lin Feng is rich. In this world, it is easy to do things. Moreover, Lin Feng is not ordinary rich. The conservative estimate of cash alone is 30 billion US dollars, which is a number that is enough to make Nike desperate.

Secondly, Lin Feng has two best teams in the world - Tottenham Hotspur and Houston Rockets. Both teams have two best players in different fields, and these players can become Lin Feng's signed stars without exception, which has an absolute promotion effect on promoting Lin Feng's sports goods company. At the same time, I believe that Nike cannot compete with Lin Feng in terms of players.

Third, Lin Feng acquired Converse, the old sports goods company, the first shot, which proves Lin Feng’s vision in the sports goods industry. Acquiring Converse will be the best way to challenge Nike.

Global media immediately focused their attention on Nike. They wanted to see how Nike was preparing to deal with Lin Feng, a super challenger who suddenly appeared. In response to the curiosity of global journalists, Nike President William Perez held a press conference.

"Today, all of us have heard about Mr. Lin's acquisition of Converse. I would like to express our absolute welcome to Mr. Lin's decision to enter the sporting goods market. Only competition can promote the progress of enterprises and the development of technology, and consumers will eventually make profits from the competition. However, I do not agree with some reporters saying that Nike will be replaced by Lin Feng's company. Since its establishment, Nike has been improving every year, and finally able to reach this point today, relying on luck, but strength." William Perez talked happily in front of the reporter.

Lin Feng did not answer the provocation in William Perez's flower language, but instead answered with a acquisition - the acquisition of Reebok.

After acquiring Converse, Lin Feng acquired Reebok overnight.

Reebok, a company that was established even older than Converse, was first established in 1895. After a century of development, it has become one of the most well-known brands in the world. However, it is obviously like Converse, and its position in the sports goods market is now in danger. Not only has its market share declined year by year, it has fallen to about 12%, but its market recognition has also reached a historical low. It can be said that Reebok is also at the historical low of the company.

Faced with Lin Feng's $4 billion acquisition plan, Reebok could not resist at all. After just a symbolic resistance, it quickly fell and officially became one of Lin Feng's sports goods companies. Of course, Lin Feng did not just simply acquire Converse and Reebok, but Lin Feng also ordered the two companies to reorganize. After the reorganization, the names of both parties did not change for the time being, and they were still sold in full with "Converse" and "Reebok", but there was a "wind" logo on the trademarks of all sneakers.

This "wind" logo represents the emblem of Lin Feng Sports Goods Company, and also expresses wishing all those who have shoes can run as fast as the wind.

Faced with Lin Feng's successive big moves, Nike really couldn't sit still. Especially whether it was Converse or Reebok, they were all the ones that Nike liked. But Converse was already acquired when Nike was just preparing for negotiations. As for Reebok, it was even worse. Nike was just optimistic and was preparing to negotiate, but Lin Feng bought it. You said this was a coincidence!

For all reporters, they only know one thing, the world is exciting now. After Lin Feng enters the sports goods market, Nike's king status will not be so stable, and the sports goods market will cause bloody storms. - They are looking forward to Lin Feng's ability to turn the entire sports goods market upside down, because only in this way can their reporters have something to write and readers love to read.

Lin Feng did not disappoint everyone. After acquiring Converse and Reebok, he finalized some of the spokespersons under the "Linfeng Sports Goods Company" in the shortest time. Seeing this list of spokespersons, Nike was so distressed because many of them were Nike's, or Nike wanted to sign a contract.
Chapter completed!