Chapter 1360: The Iron Law of the Internet is Broken
Chapter 1,360 The iron law of the Internet is broken
Zheng Jie and others were shocked when they saw Lin Feng's eyes.
"Director Lin, how many celebrities are you going to invite to advertise your car?" Zheng Jie asked in surprise.
Lin Feng chuckled and stretched out his palms.
"As many as you can! It's like Pepsi's advertisement, which is full of world-class football stars. But our 'Dragon Company's' advertisement has more than this!" Lin Feng said in an extremely exaggerated way.
"Director Lin, although hiring celebrities to endorse cars will indeed increase the sales of cars to a certain extent, if you hire too many, it will not be cost-effective. Hiring too bad celebrities will have no effect. If you hire big names, the price will be too high.
With the current assets of Shenlong Motors, it seems that it cannot afford it!" Zheng Jie smiled bitterly.
The company's current liquidity is only enough for 12 months. If it spends too much on advertising, that is not a good thing. You know, if you invite so many celebrities, you will definitely spend money, and it will be a big price.
After becoming a star, you always have to advertise on TV stations, magazines, and outdoor ads. This is another huge expense. In terms of the current economic situation of "Dragon Motors", it is absolutely impossible to hire people like "Pepsi".
To move so many stars, unless the stars of Lin Feng's "Second Entertainment" don't want money, or they can temporarily make a free payment.
"Who said hiring a celebrity has to cost money!" Lin Feng said astonishingly.
Stunned! Everyone was stunned! It doesn’t cost money to invite celebrities to serve as volunteers! How is that possible? You must know that celebrities are fed by their youth. If he doesn’t make some money while he has a little fame, he will not be famous in the future.
Now that he is no longer famous, what does he rely on to make a living?
"Haha, I'm not kidding. Not only does it not cost money, but you can also invite the most famous superstars, and they volunteer! And we don't have to spend money to promote it!" Lin Feng winked at everyone.
Everyone was dumbfounded! Are there such stupid celebrities? They don’t want money and they take the initiative to collect money. When did these celebrities become Lei Feng! - Everyone looked at Lin Feng in disbelief.
"Of course you have to pay for filming commercials, but for public service announcements, these stars not only volunteer, but they never charge a penny." Lin Feng said.
Public service announcement? What does this have to do with "Shenlong Company"? - Everyone was a little confused by Lin Feng and didn't know what Lin Feng wanted to say.
"It's very simple. This time I plan to shoot a public service advertisement. I plan to ask the great director Zhang Yimou to be the director, and then invite all the most famous stars in China to shoot a public service advertisement about low-carbon life." Lin Feng
Uncover the mystery.
Low-carbon life?!——Everyone carefully chewed the meaning of Lin Feng’s words.
After a long time, everyone's eyes lit up.
"Sure! Director Lin, if this is the case, you really don't have to spend a penny, and you really don't have to spend money on Shenlong Motors for publicity!" Zheng Jie's eyes lit up and she praised her. However, she turned to look embarrassed.
, "Director Lin, if this is the case, how can we promote our energy-saving and environmentally friendly cars?"
"The mountain man has his own clever plan!" Lin Feng smiled confidently.
Later, Lin Feng contacted the Chinese public welfare organization and told them about his concept of advocating "low-carbon life". Naturally, the Chinese public welfare organization immediately agreed to Lin Feng's proposal and responded to Lin Feng's initiative in the shortest possible time.
Within a short period of time, I contacted Director Zhang Yimou. Director Zhang Yimou was also very interested in making a public service advertisement about "low-carbon life", and the two parties hit it off. Immediately, they began to widely distribute "celebrity posts" to all domestic celebrities, entertainers, and even
Many wealthy people were invited to film a public service advertisement advocating low-carbon life in just three days.
Subsequently, the State Administration of Radio, Film and Television issued an administrative order requiring major TV stations across the country to broadcast this public service advertisement to promote low-carbon life.
Immediately, people across the country saw this commercial, poster, and poster advocating "low-carbon life" on TV, outdoor advertisements, and various magazines. All the stars who appeared in it, such as Jackie Chan, Andy Lau, and Jay Chou,
, Liu Xiang, Yao Ming... and other super-rich people from all walks of life are all introducing what low-carbon life is. After watching the 90-second advertisement, all viewers not only know what low-carbon life is, but also how to carry out low-carbon life.
In life, I also found a joy, that is, counting how many stars and celebrities have appeared in this public service advertisement.
Of course, while counting stars and celebrities, all the viewers are also very curious about an extremely fashionable car that frequently appears inside. You can’t see the brand of this car, so you don’t know which manufacturer it is made by and which model it is. You only know its name.
It is very eye-catching, and it is definitely an energy-saving and environmentally friendly car. It is the kind of car that is needed for the low-carbon life advocated in this public service advertisement.
"Director Lin, in this public service advertisement, our cars don't have any factory logo. How do consumers know that they are our company's cars?" Zheng Jie was a little depressed after watching the public service advertisement. Originally, he and everyone were really looking forward to Lin Feng
This initiative to shoot public service advertisements, but now that the public service advertisements have been filmed and come out, the response from the audience is also good. The company's cars also frequently appear in it, but there is no factory logo, and there is not even a little slogan about introducing this car.
No, you said, how do consumers know that this is an energy-saving and environmentally friendly car from Shenlong Company?
At that time, we will still have to spend money on publicity. This will make it seem a bit unnecessary.
Lin Feng smiled easily.
"Mr. Zheng, don't worry. I just want to make consumers curious. What is your first impression of our company's energy-saving and environmentally friendly car from the public service advertisement?" Lin Feng asked back.
"Yes, it feels very fashionable and eye-catching. I feel like I want to own one." Zheng Jie answered truthfully, but in the end she still wanted to emphasize her subjective opinion, "But there is no factory mark, and there is nothing about it.
Introduction, there isn’t even the words ‘This public service announcement is exclusively sponsored by DPCA’ at the end!”
"By the way, I want consumers to not know which company's car this is and give them a sense of mystery." Lin Feng snapped his fingers.
Originally, Lin Feng originally wanted to put his company's factory logo in the public service announcement, especially at the end he had to add the sentence "This public service announcement is exclusively sponsored by Shenlong Motors" as Zheng Jie said! But Lin Feng
On second thought, if such a vague introduction may not necessarily be accepted by consumers, it will give consumers the impression that "Dragon Motors" is advertising in the name of public service announcements. This will not only disgust consumers, but also those who ask for help.
Rich people would also be disgusted by celebrities who came. Therefore, Lin Feng simply removed the factory logo on "Dragon Car", and at the same time simply did not even need the words "This public service announcement is exclusively sponsored by Shenlong Automobile" and let it become
A complete public service advertisement, the energy-saving and environmentally friendly car appearing in the advertisement becomes an "Easter egg", allowing the audience to guess what kind of car it is.
As for how to arouse the interest of the audience and guess this car, it is simple, it is too simple. Lin Feng does not need to invite anyone at all, nor does he need to spend a penny. He just posts an anonymous post in the "Baidu Tieba"
The post asked which company made the car in the article advocating low-carbon life, what series it has, and what performance it has. He also threatened to award 2,000 "Baidu Tieba Points" to those who answered correctly.
Posting such a post, including logging in, typing, and finally sending it out, took Lin Feng only one minute. But just three hours later, similar posts immediately appeared in various forums and forums. Everyone has a heart.
Curiosity, being extremely curious about some unknown things. Especially when no one knows the answer, you will be even more curious.
Originally, after clicking on it alone, I found out that Lin Feng’s question actually had a reward of 2,000 points. I immediately went online and opened this public service advertisement to see what car model it was, whether I recognized it, and whether I could get the 2,000 points.
Points. Unexpectedly, when I opened it, I found that this car was very eye-catching, but I didn’t recognize it at all.
Then I asked my friends if they knew anything about it. As the word spread, more and more people asked about the model, specifications and location of the car that appeared in the public service announcement, but no one knew about it. On the entire Internet,
Surprisingly, no one knows what kind of car this is. These originally bored netizens are interested. Although Lin Feng’s post only rewards a mere 2,000 Baidu points, there have been questions on the Internet that cannot be answered since ancient times.
Law, how can such an iron law be stumped by such a small problem.
Immediately, the enthusiasm of the majority of netizens was aroused, and they used their personal connections to inquire about which company this energy-saving and environmentally friendly car came from. As a result, the problem became so big. You said that there are tens of millions of Chinese netizens, but not one person
Isn't it incredible to be able to answer this question? For the vast majority of netizens who only surf the Internet out of boredom, this is absolutely intolerable. The more they don't know, the more they want to know. But the more...
I want to know, but the more I don’t know.
Confused! The entire netizens are confused.
"Tell me, which company is that car made by? What model is it?" Internet users who are confused ask each other after surfing the Internet every day.
"Benz?"
"BMW?"
"Ferrari?"
...
The answers are endless, but none of them are convincing. Because netizens with great skills have entered the websites of major automobile companies around the world, they have not found similar models or styles. This has made netizens even more crazy.
You know, since the advent of the Internet, especially since the advent of search engines, there has been nothing that netizens can't solve. As a result, now they find that they don't know about the car in this public service advertisement.
Chapter completed!