From October to December, nothing major happened in the Asia-Merica.

There are only two things worth mentioning. One is that Ted Turner was forced to sell Columbia Pictures; the other is that Gap acquired Banana Republic.

Ted Turner sold Columbia Pictures because he could not bear the pressure exerted by shareholders.

He spent $800 million last year to acquire Columbia Pictures, causing Turner Media to bear heavy debts. Although he has worked hard to turn Columbia Pictures into profits.

But perhaps he has always lacked luck and the box office of many movies he invested in is not high.

Especially the magic blockbuster "The Holy Sword Slayer" released during the summer season, which invested heavily in filming, had a total investment of more than 35 million US dollars, but the final box office only recovered 25 million US dollars, which was a mess. Such results made shareholders very dissatisfied.

On the other hand, in September, Fox Cable News Channel was launched. Because it has Fox Cable TV support, it had three million viewers at the beginning, n's 800,000 viewers, and n's status.

Although Ted Turner filed a lawsuit, demanding that Fox Cable be treated equally and include CNN in the basic package, anyone with discerning eyes can see that this lawsuit is impossible to win.

Therefore, from the perspective of prospects, the development of Fox Cable News is much brighter. Most of the capital is to seek profit and avoid harm. Seeing this situation, N supports it and turns to support Fox Cable.

N's funds quickly became tight, which also made Turner Media's situation even more difficult.

In this internal and external difficulties, Turner Media's shareholders strongly demanded that Ted Turner sell Columbia Pictures to cash out and repay debts and alleviate the company's financial crisis.

Because their strength was too great, Ted Turner could not compete, so he had no choice but to agree. However, he still kept his mind. After selling, he still kept the most valuable Columbia film library.

There are 1,800 feature films in the Columbia film library, including many classic films such as "The Bridge of the River Kwai", "The Storm of the Dock", "Dr. Love", "Taxi Driver", "The Third Category of Contact". This library alone is worth at least $600 million. It is also the most valuable asset of Columbia Pictures.

The assets Ted Te took out include Columbia Pictures' studios, shares of several theater companies, and several warehouses of clothing and props.

These assets are still of some value. Especially Columbia Pictures and its distribution channels, which are what many small and medium-sized film companies dream of.

Therefore, as soon as the news of Ted Turner selling Columbia Pictures came out, it immediately attracted the attention of many institutions.

...

At the same time, this news has also attracted media attention.

In recent years, many Hollywood film companies have changed hands.

Not to mention those small film companies, even medium-sized, large companies are the same. For example, Fox, MGM, Lianyi, Huanmei, International Films, Film Road, Columbia, etc.

But in addition to Fox Pictures' success after changing hands, such as Colombia, Huanmei, International Pictures, etc., not only failed to succeed after changing hands, but instead fell into a greater crisis.

This phenomenon is really worth pondering.

In the end, the media concluded that the reason why Columbia Pictures fell was that it was Ye Jin.

When Fox Pictures was acquired by Ye Jin, it was also heavily in debt and poor performance, and hovering on the verge of bankruptcy. However, after Ye Jin took over, it quickly released a series of hot-selling works.

Now, its market value has repeatedly hit new highs and its performance is booming. Anyone can see that its future is bright.

After Columbia Pictures was acquired by Ted Turner, all the films invested and distributed failed, so bad that they could not even recover the cost.

Such a contrast is tragic, which shows how rare Ye Jin is.

...

Columbia Pictures was finally bought by Murdoch for $150 million in late 1983.

This Australian media tycoon participated in the competition for Columbia Pictures last year, but unfortunately he lacked some luck and was eventually defeated by Ted Turner.

Now he can finally get what he wants.

However, Columbia Pictures now has no huge film library and only has production and distribution systems, which is equivalent to a giant ship without a ballast. How far can it go in the future is really a question.

...

Gap clothing has developed very rapidly in recent years.

First, its clothing is all basic, such as round neck T-shirts, cotton tops, jeans, etc. Almost everyone needs these clothing and does not have to worry about sales.

Second, its price is reasonable. The origin of the name of the gap is from [the      gap], which means the generation gap or the younger generation. Its purpose is to provide young people with low-priced and fashionable dressing [integrated dress solution].

Therefore, its clothing is both cheap and fashionable, and is very popular with young customers. Especially in the oil crisis in the 1970s, everyone's life is not easy, so cheap fashion is even more attractive.

Third, its shopping environment is relatively good. Although Gap focuses on cheap fashion, it can only be regarded as silk in the ready-to-wear industry. Most of the people who come to visit are ordinary people with little money.

However, Gap does not treat customers differently because they have no money. Instead, it provides them with a very comfortable and comfortable shopping environment, so that they will not feel embarrassed as a [poor person].

Therefore, with so many advantages, Gap's sales have been rising steadily over the years. When Ye Jin invested in the past, it had only eight stores, and now the number of stores has expanded to more than 300, which can be said to be blooming everywhere.

Banana Republic is another clothing brand in America.

Compared with the gap brand, Banana Republic is slightly higher. Although it cannot be compared with Chanel, Louis Vuitton, Armani, Versace, etc., and it is not even as good as Ruff Lauren, Calvin     Klein, but compared with the gap, which focuses on cheap and fashionable, Banana Republic is still considered a expensive product.

The reason why Gap acquired the Banana Republic was mainly to satisfy his desire to enter high-end fashion.

The higher the fashion, the more profit it is. Prepared clothing for brands such as Chanel, Gucci, Louis Vuitton, Versace are actually not expensive to make, and there are often various quality problems. However, because their brand name is large, even if a piece of clothing is sold for thousands or tens of thousands of yuan, there are still many consumers queuing up to buy it.

The income of a piece of clothing is equivalent to the income of selling hundreds of items from a gap. Therefore, if a clothing company wants to make money, it must develop into high-end fashion.
Chapter completed!