After Jiayi TV opened on September 1st, a series of TV shopping advertisements were a mess of the audience.

They originally thought that after Jiayi started again, some fine programs would definitely be broadcasted to save the lost audience. Unexpectedly, there were no fine programs, but instead they were advertisements of amazing length.

The previous TV commercials were only twenty or thirty seconds at most. However, Jiayi’s TV shopping advertisements lasted for more than twenty minutes, and almost all day long.

Except for the educational programs that are broadcast from 9:00 to 11:30 pm, everything else is advertisement, advertisement, advertisement, and advertisement, which makes people feel irritated.

But then again, for those who want to use TV entertainment, there is naturally no need to watch advertisements. They are boring and boring, and far less interesting than TV series.

However, for housewives, these advertisements are very attractive to them.

For example, the zodiac gold bricks produced by Chow Tai Fook are 1,000 yuan cheaper than those on containers; for example, the set of tableware produced in Jingdezhen, so many plates, dishes, and the whole set can only be obtained for 48 yuan; for example, the set of spring sofas, bought at least 300 yuan in furniture stores, but now it can be obtained for 199 yuan; the 17-inch TV, high-sounding speakers, kitchen utensils made of stainless steel... These are much cheaper than supermarkets.

Therefore, after the advertisement was broadcast, a large number of people expressed dissatisfaction with Jiayi's transformation. They believed that the TV station was full of advertisements and it was simply a loss of money. However, there were also a group of people who believed that Jiayi's products were cheap and convenient for citizens to shop, and it was not useless.

Another group of people directly expressed their support with actions. After the advertisement was broadcast that day, Jiayi's customer service department received tens of thousands of order calls.

The sales on the first day reached more than HK$3 million, and the income obtained by Jiayi through commissions and advertising fees reached more than HK$300,000, which is equivalent to the previous week's income.

Such good sales results and such high income have made all the new shareholders of Jiayi very satisfied. Jiayi Shopping Channel has such good results on the first day, and it would be great if it continues.

It costs more than 300,000 yuan a day, ten million yuan a month, and more than 100 million yuan a year. Its expenditure is only 10 million Hong Kong dollars (in addition to employee salaries and operating expenses, it also requires paying TV license rental fees). Compared with the income of more than 100 million Hong Kong dollars, it can be said that it is a huge profit, and all shareholders are naturally satisfied.

...

The sellers who cooperated with Jiayi were also very satisfied.

The sales in a day are more than three million, which is quite good sales.

It seems that after the advertisement of Chow Tai Fook was broadcast, more than 1,000 yuan was booked, which is equivalent to the sales volume in the past month.

Because the style is outdated, no one is willing to buy that set of spring sofas, they can only be thrown into the warehouse and fall into dust. After the advertisement was broadcast, more than 200 sets were ordered within one day. In another two days, the entire warehouse could be cleared and the seller's funds could be revitalized.

Such good sales achievements have also made major sellers willing to continue to cooperate with Jiayi. After hearing this news, other sellers became interested in Jiayi Shopping Channel.

In this way, Jiayi, as the only shopping channel in Xiangjiang, has a strong voice and can get higher commissions and advertising fees.

Of course, Ye Jin was not in a hurry to harvest the sellers and required too high commissions and advertising fees.

Because Jiayi has just fired its first shot. After it develops for a while and becomes the hottest shopping platform in Hong Kong, it will not be too late to slowly harvest it.

Just like Taobao, Meituan, Pinduoduo, Ele.me and other platforms, they first establish a platform, win over merchants, monopolize customer flow, and then slowly make a move.

By then, merchants had already relied heavily on the platform's traffic diversion and could not escape even if they wanted to. At this time, no matter how much they cut their flesh, they could only endure it.

...

In the following days, Jiayi Shopping Channel still performed well, with daily sales exceeding HK$3 million.

The public was a little uncomfortable with this TV channel that only broadcasts advertisements at the beginning. But after a long time, they gradually accepted it.

Especially those housewives, they love this channel even more. They think that the products are cheap and of good quality, and they can deliver the goods to their doorstep by calling them by phone, which saves the trouble of transporting them. It is really great.

The Hong Kong government's broadcasting committee had a lot of opinions on Jiayi's transformation into a shopping channel.

After all, the purpose of the Hong Kong government issuing the third TV license is to better educate and entertain the public. Now Jiayi has become a shopping channel, and almost all the shopping advertisements are broadcast, which are not entertaining at all, which does not meet the expectations of the Hong Kong government.

Therefore, the committee specially notified Jiayi General Manager Li Xuelu, suggesting that he limit the number and time of broadcasting advertisements. Otherwise, it may not be postponed when the TV license expires.

However, as citizens began to accept Jiayi Shopping Channel, the opposition was reduced. In addition, Jiayi's profit prospects were broad, and the six major shareholders did not want it to be revoked and actively mediated, which eventually led to the broadcasting committee's revocation and admitted that Jiayi Shopping Channel had the role of [convenient shopping for citizens, accelerated goods flow, and promoted economic development].

After Jiayi Shopping Channel is recognized by the Broadcasting Committee, there is no need to worry about revoking the TV license again. The biggest crisis will disappear and the future development will be smooth.

Seeing Jiayi making so much money, Li was naturally very jealous.

Unfortunately, they do not have a third TV license. It is not appropriate to change the existing Chinese and English channels to shopping channels, so it is impossible to imitate Jiayi. Therefore, they can only watch others make money, and they are very jealous.

...

As of September 30, the total sales of Jiayi Shopping Channel reached HK$125 million, and the number of goods sold was as high as 5.6 million, and the average number of items per Xiangjiang citizen was one.

According to statistics, 300,000 of Hong Kong's five million people have ordered orders on the Jiayi Shopping Channel. This ratio is already very good.

People generally have good reviews of Jiayi Shopping Channel. The keywords of the evaluation include [good quality and low price], [fast shipping speed], [after-sales service in place], etc. The golden signboard of Jiayi Channel has been initially launched.

Jiayi Shopping Channel earned HK$10.54 million that month, and after all expenses, the net profit was also HK$9.3 million. This is also the first time since Jiayi started the platform in 1975.

The number of dealers it cooperates with has increased from the previous twelve companies to more than 100 companies today. The products it sells have also changed from dozens of companies to tens of thousands of people today.

What are clothes, shoes, hats, cosmetics, TV, air conditioning and washing machines, kitchenware and small appliances, gold, silver, jewelry, medicine, weight loss and health products, etc., there are many different types.

However, in order to ensure the credibility of Jiayi Shopping Channel, Ye Jin asked the marketing department to strictly control quality. Any product must undergo three rounds of strict inspection before being promoted by Jiayi Shopping Channel.
Chapter completed!