Xiangjiang Jiayi TV Station was founded in 1975 and is the latest one among the three major TV stations in Xiangjiang.

The other two, Li, was founded in 1957 and Wireless in 1967, both of which were much earlier than Jiayi. These two TV stations also divided the Xiangjiang ratings market early on, forming a substantial monopoly. Therefore, when Jiayi first debuted, she encountered two strong enemies, so it was naturally difficult to compete for the market.

What's more, Li's backs are British-funded consortiums, and wireless backs are Xiao, Li, Yu and other consortiums. Both of them are rich and powerful.

Jiayi's shareholders are Xiangjiang Business Channel, Overseas Chinese Daily, Industrial and Commercial Daily, Sing Tao Daily and other media, and each company's shares do not exceed 15%.

Although this can prevent the dominance of one's own business and make other shareholders under it, it also means that Jiayi is not closely tied to the six shareholders. Once something happens, the six shareholders may stand by and watch.

Moreover, the difference between Jiayi and Wireless is that it only has one Chinese channel, and from Monday to Friday, prime time (9:30 to 1:30 pm), there will be a two-hour educational program (co-organized with the Foreign Training Department of Xiangjiang Chinese University and the Vocational Training School).

Only one TV channel reduces advertising revenue by half and it is difficult to share the cost of program production.

For example, if a news program is broadcast on two channels, the production fee is only half the production fee for each, and you can earn an additional advertising fee. But if there is only one channel, the production fee cannot be diluted, and you can only earn one advertising fee.

Educational programs are even more deceptive. Most of the purpose of watching TV is to be entertainment. People who have the perseverance to watch TV programs for self-study are rare, and there are no one in a hundred, so the ratings of educational programs have always been bleak.

The prime time is the time with the highest advertising costs. With the ratings of bleak, Jiayi naturally does not charge much advertising costs. Therefore, it is like a child with congenital bad, weak and sickly, but he has to fight against two powerful opponents, so it would be strange if he can win.

In Ye Jin's view, if Jiayi keeps low-key and develops lewdly, she may be able to survive for a while. But the higher the pronouncement and the more it seeks development, the more likely something will happen.

Just like in the section "Romance of the Three Kingdoms" [Discussions of Confucians], Zhuge Liang said, "For example, if a person is infected with a deep disease, he should first use porridge to drink it and take medicine to take it; wait until the internal organs are harmonious and the body is gradually calm, then use meat to replenish it, and treat it with strong medicine: the root of the disease will be completely eliminated and the person will be fully reborn. If you do not wait until the qi and meridians are gentle, you should use strong medicine to taste it, and you will be in a difficult situation if you want to be safe.]

Jiayi was originally a congenital bad, and she was still suffering from serious illness. She didn't want to harmonize the internal organs and take care of the body, but instead put in a strong medicine. She actually poached more than 200 people from the wireless in one breath. Such a big deal must have cost a lot.

Jiayi has limited revenue and the major shareholders are not large consortiums. This will inevitably lead to shortage of funds and financial difficulties.

Once you can’t raise funds, there is only one way to wait for it, and that is death.

...

"I don't know what it thinks, but in the past two years, Jiayi has made TV series well." Zhao Yazhi said with a smile.

Jiayi TV was the first to film Jin Yong's martial arts drama. In 1976, it filmed "The Legend of the Condor Heroes". Mi Ke, who played Huang Rong and Bai Biao, who played Guo Jing, became famous because of this.

It is worth mentioning that the old naughty boy is played by Qin Huang, and he is also the actor of the 83rd edition of The Legend of the Condor Heroes. The Western Poison Ouyang Feng is played by Yang Zelin, and he is also the actor of the 83rd edition of The Legend of the Condor Heroes...

Jin Yong's martial arts dramas filmed by Jiayi include "The Return of the Condor Heroes", "Blue Blood Sword", "Snow Mountain Flying Fox", "The Deer and the Cauldron", and the Gu Long dramas "The First Sword in the World", "The Golden Sword Love", "The Martial Arts Away", etc. The quality and reputation are very good, and they snatched a lot of ratings from the hands of TVB and Li.

"The more it films the TV series, the more likely it is to go bankrupt." Ye Jin shook his head and said.

Jiayitai is inherently bad. Although the TV series is wonderfully filmed, it still cannot make up for the shortcomings. The advertising revenue generated by the series is no match for the cost of production, which is equivalent to losing money for one film, and the more you film, the more you lose.

Now that it has poached more than 200 people from wireless, it must have big moves. It wants to produce more programs and more episodes in order to win more ratings in exchange for more advertising costs.

But Ye Jin knew that ratings were inertia. The ones with the highest ratings in the mainland were always those stations. Even if other TV stations used all their skills, they would never be able to compete for them.

Therefore, unless Jiayi can provide programs that are significantly higher in quality than wireless and beautiful for a long time, the audience's viewing habits will not be reversed.

Jiayi's financial reserves and talent reserves are not enough to produce high-quality programs for a long time. Therefore, perhaps the audience's viewing habits have not been reversed, Jiayi can no longer support it.

"Really?!" Zhao Yazhi said in surprise, "What should I do?"

She saw Jiayi poaching people and filming with great fanfare, and thought it would show off its strength, defeat strong enemies, and become the number one TV station in Xiangjiang.

But according to Ye Jin's meaning, he obviously does not optimistic about its development.

"There is no way. At this point, the God of Daluo has no choice." Ye Jin said.

Jiayi took the wrong path at the beginning. In order to get a TV license, it castrated itself and promised to use prime time to broadcast educational programs, which left a deep hidden danger. Not to mention that there is only one channel, and only one share of money can be made, which is even more like a lame leg.

It is a miracle that he has a leg lame and he has to fight against two powerful enemies. It is a miracle that he can win!

"Brother Jin, you can't help either?" Zhao Yazhi said curiously.

In her eyes, Ye Jin was almost omnipotent. It took him three years to become CEO of Fox Pictures. This is a great skill.

"Me?!" Ye Jin was stunned, thought for a while, and then smiled, "I have a way, but it is not suitable for Jiayi now."

Jiayi is born with a lack of innateness and has a lame leg, but she is not low-key and has to make trouble again, which makes her work hard on the outside and suffers from all kinds of diseases. If you want it to cheer up again, you must first have a phoenix nirvana.

"Oh." Zhao Yazhi nodded.

...

Ye Jin then called Xiangjiang and contacted Luo Kangrui and Li Chaoren.

It was learned from Luo Kangrui that the Tuen Mun Highway will indeed be opened in May. The land they purchased is just near the highway. Once the road is opened to traffic, their land will also increase in value.

The most important thing is that after the highway is connected, traffic is no longer a problem. People who cannot afford a house in Kowloon District can come to Tuen Mun to buy property. The price is nearly half cheaper than the city, and the road is not too far.
Chapter completed!