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148 [Box Office Rolling]

"Aisu.com" access address

Sure enough, in the next two days, the advertisement for "Shen Dao" was published by the few newspapers with the highest sales in Xiangjiang.

Ye Jin’s masterpiece is not to be missed!, Jiahe’s great contribution, sincere work!, Xiangjiang Kung Fu Kids join hands with Taiwanese Jade Girls’ celebrities to make sincere contributions!, funny masterpieces, please invite all the people!...

In addition, the main docks and stations in Xiangjiang have posted posters of "The Gods" so that people coming and going can see its advertisements.

Jiahe even prepared a float, and after the box office of "The God of Fight" exceeded 3 million Hong Kong dollars, he asked Ye Jin and Lin Qingxia to take a float to go shopping in Yau Tsim Mong.

Under such overwhelming publicity, the drama "The Gods Fight" naturally became a world-renowned story. Many people don't watch movies, because they often see these advertisements, they can't help but want to watch them.

And this is the charm of advertising. It always stimulates the audience's desires, making people feel itchy, and they will not return to peace until they buy it.

...

Compared to Jiahe's big publicity, Xiao's "Sound and Sex" is a bit embarrassing.

Because this is a romantic film, it is not suitable for publication. If you post a poster to a station or a dock, it is to spread obscene materials.

This type of movie is not suitable for advertising on TV stations or radio stations. After all, many of the audiences and audiences of radio stations are children. It is indeed very inappropriate to promote romantic films on the show.

When Jiayi TV was first founded, in order to attract audiences, it broadcasted the adult conversation program "Harrow Returns at Night" late at night, and invited the famous star Chen Weiying and other hosts to talk about sex and sex. As a result, five episodes were broadcast, but they were forced to shut down because of too many complaints. It can be seen that the social atmosphere at that time was still relatively conservative.

Of course, "Sound, Sex, Dogs, and Horses" is not completely without publicity, and newspaper publicity can still be found.

Almost all newspapers in Hong Kong have romantic versions. Even newspapers like Oriental Daily, which sell more than 200,000 copies a day and have great influence in Hong Kong, also have romantic versions. They publish exposed sexy photos, explicit novels, joy-seeking guides everywhere, etc.

The advertisement for "Sound, Sex, Dogs, Horses" is naturally not a problem for them, so they will do as they please.

However, compared to Jiahe's heroic publicity of spending 300,000 Hong Kong dollars, Xiao only published an advertisement in the newspaper for two days. It was estimated that the entire cost was less than 50,000 Hong Kong dollars, which was very consistent with Xiao's usual stinginess.

...

Therefore, on August 19, as soon as "The Gods Fight" and "Sound and Sex" were released, the gap was immediately seen.

"The Gods' Beat" received 360,000 Hong Kong dollars in the daily box office, which is a much higher than the box office when "Drunk Boxing" was released.

In comparison, the daily box office of "Sound and Color" is only 200,000 Hong Kong dollars. Although it is not small, it is also a lot worse than "The Gods' Beat".

What's more, everyone knows that the box office of such romantic films is usually at its peak at the beginning. The box office in the first few days is supported by those hungry salty guys, so the box office is good. But in the next few days, the box office will drop sharply.

Previous movies such as "The Flying Rhyme", "The Double Beauty of the Golden Bottle", "One Joy", "Northern Rouge", etc., all of which were the box office performances.

This type of movie takes a different approach, using lust as a selling point to attract male audiences. But at the same time, it also excludes most female audiences, couples, etc.

Therefore, in terms of box office foundation, it is much thinner than that of both the elite and the masses. The box office potential is relatively limited.

Sure enough, the box office of "The Gods" continued to be strong, and the box office of a single day remained above HK$300,000. On the third day, it had already won a box office of one million, one day shorter than the box office of "Drunk Boxing" that exceeded HK$1 million.

"Sound and Sex" only exceeded the box office of HK$1 million on the sixth day, half of the time.

...

While the movie "The Gods Fight" was released, Ye Jin also finished six advertisements from Taiwanese advertisers, and six million Hong Kong dollars were successfully put into the bag.

These six advertisements were all shot in Xiangjiang, namely Black Song Saus beverage advertisement, Lifeng pastry, Carlson clothing, Linze flooring, mid-crystal quartz watch and Sanyang motorcycle.

Among them, Black Song Sashi is a well-known carbonated beverage in Taiwan. Its market share is even higher than Coca-Cola and Pepsi. But Ye Jin tried to take a sip and almost vomited. The taste was so strange, and he felt like drinking Chinese medicine.

Later, after inquiring, Ye Jin found out that this drink was actually improved from a diuretic Chinese medicine drink. After learning the news, he petrochemicals on the spot.

Sanyang Motorcycle, known as Sanyang Motorcycle in Taiwan, was founded in 1954 and is a very well-known brand in Taiwan. In the 1960s, Sanyang introduced advanced technology from Japan and began to produce motorcycles, and achieved great success.

Up to now, Sanyang locomotives have sold more than 300,000 units. At that time, it was quite respectable for young Taiwanese people to own a Sanyang locomotive.

However, in recent years, a large number of motorcycle brands have emerged in Taiwan, such as Guangyang, Suzuki, Honda, Yamaha, etc., so Sanyang Company discovered the crisis and paid a lot of money to invite Ye Jin to shoot advertisements, hoping to retain young customers.

Ye Jin actually doesn't know how to ride a motorcycle, because when he learned to drive, electric vehicles had already emerged on a large scale. Compared with motorcycles, electric vehicles are more energy-saving, environmentally friendly, and lightweight, and are very popular among the public.

So he specially learned motorcycles for a long time. Fortunately, riding a motorcycle was not difficult, so he quickly mastered the skills and successfully completed the shooting task.

...

"Congratulations, A Jin, I have made so much money again." Chen Ziqiang smiled.

"Don't be envious, I have your share of the money I earn." Ye Jin smiled.

When Chen Ziqiang heard this, he laughed even happier, "I think with the big sale of the movie "The Gods' Fight", there will be more people who will come to you for commercials in the future."

"Yeah." Ye Jin nodded.

Every movie is a great promotion for him, and it will enhance his commercial value.

Advertisers naturally prefer to ask him to shoot advertisements.

"Unless the advertisements in Hong Kong are international brands or the price is raised to more than 2 million Hong Kong dollars, don't accept them anymore." Ye Jin instructed Chen Ziqiang.

He has five advertisements on the air now, and can be seen on TV in the morning, noon and evening, and the exposure rate is already very dense. If he takes on advertisements, it may have a negative effect.

Just like Do Minjun, after "You From the Stars" became popular, she received more than 30 advertising endorsements in one go. She appeared on the screen in the afternoon and afternoon, which made fans say they couldn't stand it and complained that he made too much money.

Ye Jin didn't want to backfire and consumed all the fans' favorability, so he was going to limit the advertisements in Xiangjiang.

"That's going to make a lot of money less." Chen Ziqiang said reluctantly when he heard this.

At this stage, international brands do not favor local celebrities in Xiangjiang, and they directly invite international supermodels, and internationally renowned movie stars to shoot advertisements in Xiangjiang.

Ye Jin wants to take on other people's advertisements, but I'm afraid there are still some waiting.

"Then you think about the advertisers in Nanyang." Ye Jin pointed out, "The market there is not small, why not think about it there."
Chapter completed!
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