Chapter 158 Department Store
Mr. Kang, Mr. Jiang and others left the ferry and looked around, and said, "A few days ago, I announced the list everywhere and said that Changpingsi opened a cargo yard in Fancheng. It was very lively. Why did I see no signs when I got here?"
Mr. Jiang: "The list does not say that it is not far from the station. Let's just go there to see it."
The station is now a landmark in Fancheng. I don’t know how many times a few people have come here, so I don’t have to ask for directions and go straight to where I go.
The closer we got to the station, the more crowded the crowded and became lively. When we reached a place about a mile away from the station, a large open space was surrounded and a colorful building was formed. Several people walked up and saw a plaque hanging high above the colorful building with six big words on it: "Fancheng Department Store".
Mr. Kang smiled at Mr. Jiang and said, "I'm so angry here. How dare you say the department store. Is there really so many goods inside?"
While talking, he entered the mall with several staff members.
When Du Zhongxiao named this place, he took a lot of effort. He thought that it was necessary to highlight the characteristics and have classical charm. Later, he remembered that this place was actually similar to the department store in later generations. What should this era be called? It took countless brain cells and finally realized that the mall was actually the most suitable name.
In this era, places where commercial activities are carried out are originally called fields, side-by-side courts, tea farms and salt farms, etc. Whatever the government needs is to set up a venue to buy them, but in fact it is to temporarily establish a market.
The purpose of setting up a department store is to eliminate the guild intermediary link for society, so that merchants directly face producers when purchasing and consumers when selling. If they do not do so, most of the profits of farmers and workers and commerce will be seized by the intermediate links, and the commercial economy will not develop. This is not only unfavorable to producers, consumers, and traffickers, but also difficult for the official to obtain the benefits of economic development.
Another benefit is even more important for the regular closing position. With a shopping mall, money can flow quickly, not only make profits, but also control an astonishing amount of cash flow. With money in your hands, everything else will be easy to handle.
Du Zhongxiao has been preparing for this mall for several months, and has equipped a complete management team and a large number of practitioners. Purchasing personnel go all over the world and purchase goods in the official name. Except for the outside roads, all the goods purchased on Jingxi Road are basically bought on credit and did not spend much money. Because it is an official act, Changping Company is responsible for it, and it is not difficult to sell for credit at this time.
When I was in Tanglong Town, I set up a similar market. Du Zhongxiao had experience and was much more confident in setting up a business.
Since Yuan Hao's death, the Khitan went to war with Dangxiang, the Tanglong Town was much deserted, and small merchants were basically unable to do business. Now it is the world of big merchants. If you have money to make money, the Khitan did not cut off the business route of Tanglong Town, but it was much deserted than before. With the control of the big merchants, the market price is now stable, and the guillotines are not as profitable as before. But that was only compared to the prosperous period before, there are still a large amount of goods coming in and out, and it is not difficult for the imperial court to collect hundreds of thousands of guan from there every year. Compared with other border deliberation sites, the profit is still abundant.
In the mall, Du Zhongxiao looked through the account book, and people were coming and going around him from time to time. Tsui Hark stood in front of the window, carrying his hands, and looked very relaxed. This person seemed casual, but his mind was very flexible, and he could learn all kinds of miscellaneous studies. The person in charge here, Du Zhongxiao, chose and finally found that he was suitable. No matter what his thoughts were, Tsui Hark understood and could quickly figure out how to implement it. This is a very strange thing. Tsui Hark studied since he was a child, and he could read poetry and essays. He was very knowledgeable about classics and history, and his knowledge was far worse than Du Zhongxiao. But there were messy things, from farming to fertilizing, to doing business, personnel management, and salary distribution, which he could not learn. Du Zhongxiao felt that if this person did not study, he would be a very good businessman and could make a lot of money. But he was not a person who liked money, so he would not do it.
Standing in front of the window for a while, Tsui Hark turned around and said, "Tao, it's almost the New Year, everyone buys New Year's goods, and we have chosen it well. But after the New Year's Eve, I'm afraid that the business will be bad in spring, so I have to think of some solutions in advance."
Du Zhongxiao said: "It's okay. After the New Year, we purchase more agricultural tools, even flowers, trees and seeds, so we don't have to worry about no one buying them. This kind of shopping mall has to change in the four seasons, and the proportion of goods sold is different. Also, with the capital, we can hire more people and buy goods from farther places."
Speaking of this, Du Zhongxiao closed the account book and said to Tsui Hark: "Do you know what the most important thing about the mall here?"
Tsui Hark said: "According to his subordinates, the goods are complete. No matter what it is, we must have them as long as they are sold on the market. And they must have them. The goods sold here may not be the best, but there must be no inferior quality. Only in this way can people trust and be willing to come. In addition, there should be places to play and eat and drink in the mall, as convenient as possible."
Du Zhongxiao nodded with a smile: "Yes, here is a complete department store, you can buy whatever you need. There is another one, you can eat, drink, and have fun. Even if you don't buy goods, it is a pleasure to come here to visit. However, the most important thing is that our place, including goods and other entertainment, must clearly mark the price. The price is written there, clearly, one is one, two is two. Only those who sell goods and no middle-handed people, this is the fundamental thing. After doing this, we will stand here."
Selling goods is very simple. Du Zhongxiao instinctively felt that it was something that could be done by individuals. In fact, in this era, selling goods requires corresponding talents. At least you need to read, not recognize much, at least you need to be able to recognize the name of the goods and understand the price numbers. You must also be clear about the words. You must be able to introduce goods fluently. You must be patient enough and have a good attitude towards customers.
There are dozens of people selling goods in this big shopping mall, and they are well-like and neat, which takes a lot of effort to recruit people. Overall, this is an era of vast land and sparsely populated areas. Even cities like Xiangyang have few populations, and they are not as overpowered as in later generations.
The impact of shopping malls on guilds is to face consumers directly, rely on sales, and no longer hoard goods. The second is to clearly mark prices to ensure the quality of goods, so that consumers can buy with confidence. As long as these two things are done well, the commercial network will be deployed, and the merchant guilds will be almost vulnerable. With a large shopping mall to ensure cash flow, the expansion ability of this business system will be very scary.
In this era, whether it is a businessman or an official, he has not yet realized the power of cash flow. Business behavior is calculated from a single transaction. In this sense alone, the establishment of a new business system with the mall as the core is a dimensional reduction blow to them.
When a new business form becomes, the old merchant guild will inevitably be impacted, and it is not uncommon for many merchants to go bankrupt. Du Zhongxiao, who is promoting this matter, will inevitably be backfired or even besieged by others. This is inevitable. Even if people who do not start from their own personal interests and truly consider the country and the people will only see some of the problems. People who have been impacted by the new business model will live a miserable life, which is inevitable. Du Zhongxiao asked his family to sell the business-related industries, but they would not give others a handle. Other things are small matters and cannot cause trouble.
Chapter completed!