Chapter 237 Swept the world
On March 1, "The Lion King" continued to steadily sit in the box office championship last week with the momentum of sweeping thousands of troops. The super high box office of 350 million yuan per week made many blockbusters following behind.
The early investment of "The Lion King" in his previous life was more than 45 million US dollars, but the animation technology was more developed at this time, and the domestic human resources cost was relatively low, so the cost was much reduced, but it was still more than 100 million rmb, and the publicity investment reached nearly half of the production cost.
Now that it has only been screened for twenty-four days, the domestic box office of "The Lion King" has exceeded 1.3 billion, and the attendance rate has not declined. According to this trend, the screening period will be at least more than a month. I don’t know how much the total box office will soar to it. Animated movies can achieve such brilliant results, which really surprised all insiders and laymen.
According to convention, if Chinese-language movies want to land in North America, they must first go through a small-scale release to see the effect before they can decide whether to expand the release range.
"The Lion King" invests over 100 million rmb, which is considered a blockbuster in China, but it is not enough to watch it in Hollywood. Otherwise, if it is a blockbuster with a $100 million bn, it doesn't cost so much trouble. The blockbusters can be enjoyed everywhere.
The box office of many blockbusters is actually far better than many small-produced movies that are considered to perform well. Of course, whether to make money or not is another matter.
"Crazy Stone" was so hyped that it only had a box office of more than 20 million, and the box office of the two movies of "A Chinese Odyssey" was also more than 20 million respectively.
A small production film with a high return on investment and a total box office of only 10 million yuan, and a missed blockbuster with a total box office of over 10 million yuan, are obviously a missed blockbuster. Anyway, the theaters do not bear the shooting cost, and just share the box office share, without paying attention to the issue of return on investment. As long as the attendance rate is high, the theaters will give priority to screenings.
The North American distribution of "The Lion King" was finally handed over to the Thunder Pictures company where Gu Changfeng works. Thunder Pictures has been entering Hollywood for some years and has North American distribution channels, but they usually only release their own movies.
Gu Changfeng is one of the shareholders of Thunder Film and was also the one who led to this cooperation, but when discussing the specific issuance conditions, he certainly would not be biased towards Feixiang Studio. He could not turn his elbow out.
Thunder Pictures initially offered a price of $30 million, hoping to buy out the distribution rights of "The Lion King" in North America at a bargain.
To be fair, this price is already very good. If the transaction is really made at this price, the North American box office of "The Lion King" will have to be at least 50 million US dollars, so that Thunder Pictures can only recover its capital, and this has not yet calculated the distribution-related fees. And if you are busy, Thunder Pictures will definitely not just try to recover its capital.
You should know that even the most popular Chinese-language movies in North America... Kung Fu blockbusters often have a box office of 30 to 40 million US dollars, which is very impressive. Therefore, the conditions given by Thunder Pictures to "The Lion King" are really good. If the domestic box office of "The Lion King" was not so popular and given Thunder Pictures great confidence, they would not be able to offer such a high price no matter what.
However, Li Xiaohu refused the price offered by Thunder Film without thinking.
If you don’t have confidence in the box office and want to avoid risks, selling off the distribution rights is a good way. Many ** producers do this. However, when the box office of the movie soars, they often regret losing the watermelon and picking sesame seeds.
In order to avoid risks, Twentieth Century Fox sold the North American distribution rights of "Titanic" to Pyrameng Film Company for $65 million. As a result, "Titanic" won the North American box office championship for five weeks, with a total box office of more than $600 million in North America.
Cameron, the director of "Titanic", decided to give up his $8 million in pay due to tight funding and instead used box office dividends as a reward. As a result, he finally received a total of $120 million in dividends.
Li Xiaohu could foresee how great success the Lion King would achieve. Naturally, he would not do the thing that lost watermelon and picked sesame seeds like the 20th Century Fox in his previous life.
For many blockbusters, publishers often only account for 30% of the dividends. Sometimes, in order to seize the right to distribute, this proportion is even lower. However, "The Lion King" is a blockbuster in China, and in Hollywood, it is not possible to enjoy the treatment of blockbusters.
Thunder Film initially proposed a 55-5-half share agreement. Gu Changfeng and Li Xiaohu had a good relationship and could not offer too harsh conditions. But Li Xiaohu naturally didn't want to do such conditions. In the end, he took out the set of the sharing of "Nightclub" with Ma Wendong when he debuted, but the threshold was much higher than that at that time.
If the North American box office of "The Lion King" does not exceed $100 million, it will be divided by 50% as Thunder Film said; if the North American box office of "The Lion King" exceeds 100 million but less than 200 million US dollars, it will be 40% and Li Xiaohu accounts for 60%; if the North American box office of "The Lion King" exceeds 200 million but less than 300 million US dollars, it will be 30% and Li Xiaohu accounts for 70%; if the North American box office of "The Lion King" exceeds 300 million US dollars, it will be 20% and Li Xiaohu accounts for 80%.
Thunder Film finally agreed. The box office of "The Lion King" predicted by Thunder Film should be between 80 million and 120 million. According to this sharing model, as long as nothing happens, it is equivalent to picking up tens of millions of dollars for free, and it should be satisfied no matter what.
However, it is estimated that Thunder Pictures will soon regret it again.
"The Lion King" was released in a small scale in North America in March. Two days later, it quickly expanded its release range, and its popularity was unexpected.
After the full release, in three days on the weekend, the box office of "The Lion King" easily exceeded 100 million US dollars in North America. This result has broken the record of the fastest purified chamber of movies introduced in North America, causing a huge sensation.
The box office of "The Lion King" has just been released on the first weekend, and Thunder Pictures has indeed regretted it so much that its intestines are almost gone.
The North American film industry has been developing for decades and is already very mature. Film critics have a great influence on the audience. The reputation of a movie is directly linked to the box office. After all, no one wants to spend money to go to the cinema to waste an hour and a half to watch a boring bad movie.
Needless to say, "The Lion King" has a reputation in North America. It has had enough honors in the past life, and naturally there has not been much change in this world. Nowadays, many well-known film critics have even praised "The Lion King" as the best masterpiece in the history of animation, which has attracted more and more viewers to enter the cinema.
Compared to his previous life, "The Lion King" has a big gimmick. This is the first animated blockbuster released in North America and completely produced in China.
The most famous Chinese-language film in this world is the passionate kung fu film. As for the animated films made in China, they are rare even in China. They are even more unknown and have no influence on the international market.
In this case, it is not good for publicity. Since it is not famous, even if people know that such a Chinese animated film is about to be released, they are mostly not interested in watching it, because they have no confidence in the quality of the film, and no one wants to suffer in vain.
But only in this way, it will only lead to a huge contrast when the reputation of "The Lion King" spreads, which greatly increases people's curiosity about this cartoon.
Moreover, the world of Red China has always been very mysterious and mysterious, which represents attractiveness. Of course, if you make a bad movie, no one will be interested. No matter how mysterious or attractive it is, what's the point of watching a bunch of garbage? But if the mysterious Red China suddenly shoots a sensational and stunning work, it will naturally arouse their double interest.
After all, rare things are expensive, and everyone is used to bananas, but if this banana grows from an apple tree, everyone will definitely be curious and want to take a look.
The emergence of "The Lion King" has made all Hollywood blockbusters released at the same time miserable.
Gu Changfeng's "God of Gambling" had already completed its post-production and was planning to invite Li Xiaohu to Las Vegas to fulfill the agreement between the two... First, sweep the casino in Las Vegas, and then attend the global premiere of "God of Gambling".
But when Gu Changfeng saw the limelight in "The Lion King", he chose to avoid the limelight for the time being. Although the audiences of "The Lion King" and "God of Gambling" do not coincide, after all, one is a positive cartoon, and the other is a gambling film full of revenge.
However, "The Lion King" is really popular, and the theaters are limited in schedules. "The Lion King" occupies more than half of the schedule resources, which will inevitably significantly reduce the number of screenings of other movies released at the same time.
Moreover, many people are planning and restrained when watching movies. They only watch many movies every month. After all, economic factors must be taken into account. After watching "The Lion King", they may not watch other movies again. The final result will also reduce the box office of other movies during the same period.
When Gu Changfeng called Li Xiaohu to report the good news, he naturally couldn't help but complain about the share agreement signed. The box office of "The Lion King" in North America exceeded 200 million US dollars, which is a foregone conclusion, and it is not impossible to even hit 300 million US dollars. However, according to the share agreement, no matter how high the box office is, Thunder Pictures cannot take much advantage. Although it is possible to make a fortune for tens of millions of dollars for free, it is a big joy. But now it can only drink some soup, and anyone will be mentally unbalanced.
Of course, Gu Changfeng would not know that even if Thunder Pictures did not make concessions, Li Xiaohu would never let Thunder Pictures take advantage. No one would know the box office prospects of "The Lion King" better than Li Xiaohu. It has the advantage of being foresighted. If someone still takes the lead, he might as well buy a piece of tofu and eat it to death.
Moreover, after "The Lion King", Li Xiaohu did not intend to let others take advantage of him. Once he got the global box office dividend, he would have enough capital to acquire a Hollywood film company with North American distribution channels.
However, the most urgent thing is to acquire an animation toy company first. The global box office of "The Lion King" in his previous life exceeded US$700 million, but its derivative revenue reached US$2 billion, which is the big deal.
For animation companies, the ideal model is that 30% of the revenue comes from playback copyright and box office, and 70% comes from the authorization of cartoon images in the derivatives market. Li Xiaohu is about to receive a huge box office share. After having a strong capital, he naturally has to enter the animation industry to make trouble. "The Lion King" not only caused a huge sensation in North America, but also quickly swept the world and was warmly welcomed by the audience in forty-six countries and regions. In more than 20 countries including Europe, Latin America and Africa, "The Lion King" is even known as the most popular animated film in history.
In less than a week, the overseas box office of "The Lion King" easily exceeded 200 million US dollars, which is a miracle. Even if this result looks at the world, it is enough to rank among the top ten in the history of movie box office.
In addition to "The Lion King" being released worldwide in March, "The Lion King" which Li Xiaohu finished filming in just one and a half months has already completed post-production and was released nationwide on March 5, and began to compete with "The Lion King" for domestic box office.
ps: I was too blind when I opened the book. In fact, Xiao Li lacked knowledge about entertainment, so he was so terrible that he wrote a typo. Alas!!! I wanted to start a new book, but please rest assured that this book will not be eunuchs, it must have a beginning and an end! The silence will not be continued...
Chapter completed!