Chapter 151: Huanzhu Gege 2 premiere
After the filming of "My Fair Princess 2" was completed before the New Year, Tang Wan didn't have much time to rest. After the New Year, she started preparing for "Deep Love in the Rain". Fortunately, they were all the original crew and there were not many things, so they started filming in March.
It is actually not entirely true that it is said that it is the original crew. At least Li Xiaoshan has not joined the crew of "Deep Love in the Rain". He is now devoted to "A Chinese Odyssey" and is almost addicted to being a martial arts director. Besides, he is really not very interested in romance scenes.
Ning Boya made a profit. He was the two starring actors in "Deep Love" and the other male lead is naturally Lin Xuan, plus Yu Feng and Liu Qing. If this lineup was half a year ago and "Return of the Condor Heroes" had not yet started, it could only be considered a waste of time, but now it has to be described as luxury. Except for Ning Boya's slightly less popular, the other three are already superstars and are worth a lot of money.
The outside world has long had no doubt about the star-making ability of the Li Brothers Company. If Chang Qingwen had not implemented the strategy of being expensive and not expensive, and being extremely picky about contracted artists, the Li Brothers Company would have grown and grown like a snowball.
Tang Wan's strength is not as perverted as Li Xiaohu. Li Xiaohu's TV series has basically only one or two assistant directors under his command, and they are all doing odd jobs. But Tang Wan is not good. There are as many as four assistant directors in the crew of "Deep Love and Rain" who assisted her in filming, and the number of other staff is also very large.
With such a huge crew, the expenses naturally increased. Fortunately, Li Xiaohu, the boss, is generous enough to ask for money and people. Even if the company does not have enough talents, he will find a way to hire people from outside and take action for Tang Wan.
By the way, Tang Wan is now one of the senior executives of the Li brothers' companies, but the little shares she has is not enough to interfere in the company's affairs. That is, Li Xiaohu is willing to support her junior sister, and Chang Qingwen also admires Tang Wan, so she spent a budget of 45 million in one breath, allowing Tang Wan to fully utilize her talents.
In addition to taking into account the filming of "Love Deep Rain", Tang Wan also has to participate in the post-production of "Return of the Condor Heroes 2". Of course, she also has to invite Li Xiaohu to help complete all the soundtracks, interludes, theme songs, etc. of "Love Deep Rain". After the filming is completed, the post-production can save a lot of time.
Because "My Fair Princess 2" is basically filmed on one hand, and the post-production is carried out simultaneously. In mid-March, when the number of QQ registrations exceeded 10 million, as soon as the production of "My Fair Princess 2" was completed, the exclusive premiere rights were won by China Overseas TV.
The super high ratings of broadcasting "Love Apartment 2" made China Overseas TV finally successfully hit the star. The winning of "My Fair Princess 2" can be said to be the highlight of China Overseas TV's first ratings battle.
For this reason, China Overseas TV spent 72 million yuan to buy the exclusive premiere rights for "Return of the Condor Heroes 2", with a single episode price of up to 1.5 million yuan.
It is rare for TV series to sell such high prices, but compared with the price of "Journey to the West" that was newly filmed last year, "Return of the Pearl 2" is still a huge gap.
"Journey to the West" can sell a sky-high price of 3 million per episode. In addition to the production fund of up to 80 million, the expected stable ratings are also one of the main reasons.
Even if "My Fair Princess 2" has the most popular first, its competitiveness is still not as good as a TV series made based on classic masterpieces. For TV stations, the price of "My Fair Princess 2" in a single episode of more than one million is already a risk. The first one is very popular but the second one is unexpectedly disappointed.
China Overseas TV offered a sky-high price of 1.5 million per episode, and won the premiere of "Return of the Pearl 2" in one fell swoop, which naturally caused an uproar. In the past, only classical masterpieces such as "Three Kingdoms" and "Water Margin" could enjoy the treatment of a sky-high price of one episode. It is conceivable that China Overseas TV has been doing its best.
In order to achieve the goal of becoming a hit, China Overseas TV has just won the premiere of "Return of the Pearl 2" and has begun to build momentum. The Li brothers' company naturally has to help promote it. Even the newly launched QQ has been included in the publicity scope, and the annoying pop-up advertisements have appeared in front of netizens for the first time.
Fortunately, netizens at this time had not yet hated pop-up advertisements, and most people even thought it was very novel and clicked in.
Xixiao.com has temporarily created a homepage for "My Fair Princess 2". In addition to exquisite posters and behind-the-scenes, it can also listen to all the interludes and theme songs in "My Fair Princess 2" online for free.
The songs carefully selected by Li Xiaohu are naturally very popular music, most of which are songs from the original "Return of the Pearl 2". Aunt Qiong Yao did a good job in this regard, but with the support of the entire world, Li Xiaohu can naturally choose more good songs in extreme luxury. The overall quality of the songs is even higher than the original.
Just by being able to listen to the songs first, many netizens have attracted curiously to click in. The number of QQ registrations has exceeded 10 million. At this time, the number of registered people is basically the number of active people, which means that they must log in once within three or five days, so the publicity effect is still very gratifying.
Of course, the biggest publicity giant is still the TV station. In order to warm up in advance, China Overseas TV invited the main creators of "Return of the Pearl 2" to participate in their variety shows. Even Li Xiaohu, a director who doesn't show up in public, made an exception and went back to TV interviews with his junior sister Tang Wan.
Surprisingly, the interview program that was originally intended for publicity was still very good. The main reason is that the starring actors in "Return of the Condor Heroes" have already doubled their value and become superstars. At this time, "Return of the Condor Heroes" has not cooled down. Each star has a very high popularity. Although it is surprising to increase the ratings, it is reasonable.
After a short but intensive publicity bombing that whetted the audience's appetite, on March 25, "My Fair Princess 2" finally officially premiered exclusively on China Overseas Satellite TV.
Because it is the exclusive premiere, there is no need to worry that other TV stations will broadcast faster and thus steal the ratings. China Overseas TV can calmly arrange playback periods. In the past, prime TV series were broadcast in three episodes in a row, but in order to extend the playback cycle, China Overseas TV changed it to two episodes in a row.
If it weren't for the fact that there was too little content to be played every day, it would have squandered the audience's enthusiasm for watching, China Overseas TV would have wanted to broadcast only one episode every day. The longer the playback period, the more it would be worth the sky-high cost of buying dramas of up to 72 million yuan.
Because of the popularity of the first part of "Return of the Condor Heroes", the sequel was already the focus of the media before it was launched. Although everyone had been mentally prepared and knew that the ratings of "Return of the Condor Heroes 2" should not be much worse, the ratings on the first day of the broadcast exceeded 40 points, which was beyond the expectations of countless people.
No one doubted whether "Return of the Pearl 2" could continue the glory of the first part from the second day as the ratings of up to 45 o'clock. People were curious about how far "Return of the Pearl 2" could finally go and whether it could create a ratings myth that has never been seen before.
The trees are in the forest, and the wind will destroy them. "Return to the Condor Heroes 2" is very popular, so there will naturally be countless people who will jump out and punish them, belittle the "Return to the Pearl" series in all aspects to be worthless.
Many people even linked the "Ghost Records" that had been fully drawn and condemned each other, claiming that the usual style of the Li brothers' company is to attract attention and hype. The so-called genius beautiful girl director is just a product of hype and cannot stand scrutiny at all.
Because the movie "Ghost Record" is based on the banner of documentaries, few critics jumped out to comment during the release. After the release period ended, Tang Wan became famous and the public's eyes were attracted to the genius and beautiful directors. Basically, no one went to see outdated film reviews. The critics' thoughts on writing things are no longer caring about, so naturally they don't work in vain.
At this time, everyone finally seized the opportunity and broke out together. Even "Nightclub", which was released a year ago, was implicated and criticized by many critics of "Downward Li".
Among all the critical articles, the most common arguments such as "hype" and "sensationalism" attribute the success of the Li Brothers Company to hype, which is worthless in the quality of the works produced by the Li Brothers Company.
Chang Qingwen is naturally not willing to be outdone. Although the Li brothers company does not have their own media mouthpiece, they also have many gunmen under their command, and there are also many newspapers and magazines that are good at.
There is no newspaper, and magazine will not be able to match sales. They can’t even welcome such a verbal war. As long as there is a manuscript, they will not ask who they prefer. As long as there is sales, they will publish it directly. Sometimes, two completely different arguments appear in the same newspaper at the same time, which makes people laugh and cry.
Although such hype methods are a bit low-level, the Li brothers' company is forced to face the challenge. Since it cannot shut up other media, it simply talks to itself, boasts about itself, and takes advantage of the opportunity to seek some benefits for itself.
The media was quarreling, which made people disturb them, but it did not affect the ratings of "Return of the Condor Heroes 2" steadily rising. Almost every day the ratings will jump up and refresh, forty-five, fifty, fifty, sixty, sixty, sixty, sixty, all the way up, and all kinds of data make people feel heart-warming.
China Overseas TV spent a huge amount of money to buy the exclusive premiere of "My Fair Princess 2". Although he had great expectations for this TV series, he was also prepared to lose all his money.
But even in China Overseas TV's most optimistic expectations, it still seriously underestimated the power of "My Fair Princess 2". With the refresh of the ratings every day, the hearts of the TV station staff will have to withstand a wave of impact.
The first part of "Return of the Condor Heroes" was broadcasted by four satellite TV stations. The highest ratings still reached 60 points, setting a record for Chinese TV series.
Many media have predicted that the ratings record set by "Return of the Condor Heroes" will never be broken in at least ten years. However, in less than half a year, this record has been knocked out by "Return of the Condor Heroes" and is constantly refreshing every day.
"Return of the Pearl 2" is exclusively premiered by China Overseas TV. No one will share the ratings and take advantage of it. Although the upward trend of ratings weakens after reaching 65 points, even the most conservative estimates, everyone generally thinks that it is definitely not a problem to break through the highest ratings through 70 after the end of the entire playback cycle.
Seventy points, this number makes people imagine it and you will feel terrifying. You should know that the ratings can reach double digits now, which can be considered a popular drama. Seventy points ratings are more like a fairy tale.
For the TV industry, which is now gradually showing signs of fatigue due to the emergence of the Internet, "My Fair Princess" is undoubtedly a shot of a heart-warming shot, which has greatly encouraged all TV people.
Originally, the growth trend of the number of TV series productions nationwide was already a bit weak last year, but the emergence of the two "My Fair Princess" once again made the TV industry rejuvenate. According to some well-informed media, the number of TV series approved by the Radio and Television Bureau has begun to suddenly increase recently. In the past few days when "My Fair Princess 2" was just aired, more than a dozen princess dramas were ready to be launched.
A TV series can actually affect the entire industry. "Return of the Condor Heroes" can be said to be an insurmountable monument in the history of Chinese TV series.
When Ma Wendong called Li Xiaohu to report the good news, he said a little sourly: "Feeling the development momentum of your Li brothers' companies, I want to return to Sister Chang's hands to do things."
In fact, Ma Wendong has already picked up a lot of cheapness with the Li brothers' company. After all, the Li brothers are a newly opened company and many things cannot be improved for a while. Therefore, with the help of Wendong Film Company, they naturally gave Ma Wendong enough benefits.
It is precisely because of the participation that Ma Wendong knows more clearly how powerful the Li Brothers Company has in attracting money. However, no matter how much money the Li Brothers Company makes, he can only watch it. At most, he can take a sip of the residual soup and not feel jealous.
"Haha, this is not simple? Why don't I ask my mother to think about it and directly acquire Uncle Ma's Wendong Film Company, so you can become a young general under my mother again?" Li Xiaohu said with a smile.
Li Xiaohu's words were originally a joke, but he didn't expect that Ma Wendong was really moved when he heard this. Of course, he definitely did not want to sell the company, but wanted to use Wendong Film Company in exchange for shares in the Li brothers' company.
Wendong Film Company can still get some light from the Li brothers' company. For example, "Love Apartment 3" that has been authorized by Li Xiaohu, is a money tree of Wendong Film Company.
However, with the rapid development of the Li brothers' companies, the functions of various departments are becoming more and more perfect, and there will definitely be fewer and fewer places to borrow the resources of Wendong Film Company in the future. At that time, Wendong Film Company was afraid that it would be defeated back to its original form again.
In fact, the more important reason is that Ma Wendong's latest films were all lost and the cost was not recovered. Compared with the sweetness he tasted later by the Li brothers' company, Ma Wendong naturally made a choice easily. Moreover, Ma Wendong was originally Chang Qingwen's subordinate, and there was not much psychological gap between him and his identity as a worker from a boss to a worker.
"I can't make the decision. Uncle Ma, you should ask Comrade Lao Chang yourself." Li Xiaohu didn't expect that his joke would hit Ma Wendong's thoughts, and he was also very surprised.
But if you think about it carefully, it is actually not a bad thing to acquire Wendong Film Company.
Although Ma Wendong does not have particularly outstanding talents, he has worked hard in this industry for more than ten years and has laid a solid foundation. The accumulated connections are a huge amount of wealth. As well as staff from all aspects of the company, distribution channels, etc., all of the company are urgently needed for the Li brothers.
The Li brothers' company rose too fast, and before the foundation was solid, it had already erected a huge building. This is undoubtedly inappropriate. For example, Li Xiaohukong held a script that had been written long ago, and the company also had sufficient funds, but he was unable to invest in new movies.
If Wendong Film Company is merged, "My Savage Girlfriend" will be settled, and it will not be a problem to start shooting a few more small-produced movies at the same time.
Ma Wendong was also impatient. Once he made up his mind, he hung up the phone in a hurry, and it seemed that he was going to contact Chang Qingwen.
Li Xiaohu has always ignored the company's affairs and let Ma Wendong do whatever he wants. He has a lot of things to be busy with.
Before the New Year, he once mentioned to Lin Yue that he wanted to build a charitable fund, but registering a fund is not that simple. There are many procedures to go through, but it has not been settled yet.
Li Xiaohu originally wanted to name the fund by himself or Lin Yue, but this idea did not get Lin Yue's support. Although Lin Yue's family could not stop her from doing charity, they would not let her be too arrogant. So after thinking about it, Li Xiaohu had to borrow the name "One Fund" initiated by Jet Li in his previous life.
In addition to the global public welfare concept of "One Fund One Family" advocated by One Fund, it promotes 1 yuan per person per month and a charitable interaction model of family caring for each other, that is: every person + every month + every 1 yuan = 1 big family, Li Xiaohu's One Fund has a little more meaning. He decided that every time in the future, whether it is movies, TV series, novels, music, etc., the part of his personal income will be donated to One Fund.
The key to doing charity is to persevere. Li Xiaohu doesn’t know if he has this perseverance, but at least he can persist in contributing to charity through this method.
When doing charity, you must do things in a high-profile manner and be low-key. In order to allow One Foundation to spread its popularity as soon as possible and attract the attention of people who are keen on charity, Li Xiaohu decided to use a charity concert as the opening ceremony of One Foundation.
So Li Xiaohu is currently busy with more than filming every day. There is no need to worry about charity songs. There are many things in his previous life, but Li Xiaohu has never planned a concert and has no idea how to start.
Since it is a concert, we naturally have to invite many big-name singers, but the schedules of big-name singers have always been very tight. Li Xiaohu planned another charity concert, and he didn't even have to get the appearance fee. He wanted to invite people, but he couldn't do it without a certain connection.
This fame that Li Xiaohu didn't know could attract many people to support him.
If the singers invited are not worth enough and no audience is willing to enter the market, it would be too embarrassing. Fortunately, although there are not many artists in the Li Brothers company, they are quite popular, which is also the confidence of Li Xiaohu.
Chapter completed!