October 1st is a very memorable day for Xu Yi, but it is not any special date for the people in the mainland of Sainz.

Even in the Kingdom of Lampari, October 1st is nothing special.

Only in Bonta City, October 1st every year always seems a little different from usual.

Because this day is the start day of the Bangta City Ring Road Bike Race.

In addition to the fact that the competition was forced to be cancelled due to the civil strife in Lampari Kingdom last year, since the Xinfei Chamber of Commerce proposed to hold this event four years ago, April 1 and October 1 each year have been the most lively days in Bonta City in the year.

Over time, this has even become an important festival for the people of Bangta City.

Especially this year's autumn road cycling race, due to the cooperation between the Lord's Mansion of Bonta City and the Xinfei Chamber of Commerce, it began to promote it in the Kingdom of Lampari and several surrounding countries for a full month in advance, making countless people who came to participate in the competition flocked to the competition before the competition day.

Some people even rode their bicycles all the way from at least 800 kilometers away from Bonta City.

The Bonta Daily reported such deeds after being exaggerated, which ignited everyone's enthusiasm for participating, making the number of participants in this road cycling race hit a record high, far exceeding the previous competitions.

The day before the competition day, which is the registration deadline, the final count of the number of people who signed up for the competition actually exceeded 60,000.

Of course, the reason why so many people signed up for the competition was not only good publicity from the Bangta City Lord's Mansion and the Xinfei Chamber of Commerce. There is another crucial reason. That is, the prize money for this event is far greater than before.

According to the event bonus announced by the Xinfei Chamber of Commerce one month in advance, and according to the tradition of previous events, as long as you can get the first 100 places in the event, you will receive cash rewards.

However, this time, the New Air Chamber of Commerce has greatly increased the reward standards.

From the 51st to the 100th place, each person will be rewarded with 100 gold coins.

From the eleventh place to the fiftieth place, each person will be rewarded with 300 gold coins.

From the fourth to tenth place, each person will be rewarded with 500 gold coins.

The third place is rewarded with 1,000 gold coins.

The runner-up rewards two thousand gold coins.

And the champion will be rewarded with an amazing 5,000 gold coins!

When major newspapers announced the reward standards set by the Xinfei Chamber of Commerce, it caused a boil in every place.

The champion will be rewarded with 5,000 gold coins!

If you can win the championship, you won’t have to worry about it in your life!

Even if you can't win the championship, you will have two thousand gold coins to win the runner-up, which is also an amazing asset.

As long as you break into the top 100, at least one hundred gold coins will be recorded.

Although 100 gold coins are not particularly large for many people in Bonta City today, they are still very attractive to people in other places.

So just for this ridiculously high bonus, countless people are flocking to this event.

"Hey, President Xu, I have to say. You are such a big deal." Lord Liwei and Xu Yi stood behind the rostrum of the opening ceremony, watching the crowd at the beginning of the competition through the curtain. He couldn't help but sigh: "Even if we put aside the publicity costs and organizational costs, all the bonuses alone will be more than 30,000 gold coins. Moreover, this event is just a charity event, and your New Flying Chamber of Commerce cannot get benefits from it. I think... except President Xu, no businessman will do such a thing, right?"

"No, Count, you were wrong." Xu Yi shook his head and smiled: "Although our chamber of commerce cannot obtain actual profits from this event, and even invested nearly 100,000 gold coins in it. But if we cannot obtain any profit from it, it would be a big mistake."

"Oh?" Lord Riwell looked at Xu Yi curiously. "Why can't I see it?"

Xu Yi smiled, raised his finger and pointed to the crowd in the distance.

"Look, the Count, the number has now exceeded 60,000 people participating in this event, and the number of people who don't participate by themselves, is even more than this number. At the same time, people who know about this event through various channels and pay attention to it are probably several times more than this number. No matter how much I underestimate it, I want to know that there will be more than one million people in this event."

"It's definitely more than that." Lord Riwell shook his head. "With the previous publicity, other countries dare not say that, at least in our Kingdom of Lampari, I dare say that even if this person is deaf and blind, he will definitely know this event. If it counts, even if it exceeds five million, it is absolutely possible."

"So, this is the biggest benefit our chamber of commerce has gained from it." Xu Yi smiled. "Don't you think this is actually the best advertising method? Through this event, so many people can know about our New Flying Chamber of Commerce and even leave a deep impression on me. I think if you rely solely on daily publicity, not to mention using 100,000 gold coins, even 200,000 or 300,000 gold coins, you will not achieve such an effect."

Lord Riwell was stunned for a moment, then he showed a sudden expression.

"It's true. No wonder you have been promoting this event with sunshine and healthy slogans. This is also a positive image for you, the New Flying Chamber of Commerce, in people's minds."

"The Earl is indeed a little clear." Xu Yi smiled.

Lord Riwell nodded slightly, then asked with some confusion: "But President Xu, your Xinfei Chamber of Commerce has long known everyone in our Lampari Kingdom. Why rely on this event and spend so much effort and money to promote it? Don't you think it's a waste?"

"No. Lord, the establishment of a brand image is a very long project and never ends. Moreover, it is extremely difficult to establish a brand image, but it is very easy to destroy it. Therefore, at any time, you must strive to promote your brand image and maintain it so that it will not be easily damaged."

Speaking of this, Xu Yi suddenly turned his head and looked at Princess Caroline, who was standing aside, while looking at the crowd in the distance with interest. While listening to the conversation between Xu Yi and Liville City Lord.

"My Princess. I am frank, your Duchy of Drake has suffered great damage to the brand image of the entire country due to the accidents that occurred before. If you want to recover the negative impression left in the minds of others, you must pay a very high price. I hope you can be mentally prepared and let the Grand Duke Drake clearly understand this."

Princess Caroline was slightly stunned, then smiled and nodded. She said seriously: "I understand. However, President Xu, I don't know much about the establishment of the brand image you mentioned. Can you help us at this point?"

Xu Yi shook his head, thinking that Princess Caroline was very good at climbing the ball, but she immediately relied on him.

However, if he wanted to help the Principality of Drake re-establish the magic industrial system and include it in Xu Yi's mind, it was also necessary to rebuild the image of the magic machinery of the Principality of Drake, so he did not refuse and nodded. He responded.

Seeing Xu Yi agreeing, Princess Caroline immediately smiled. Without any hesitation, City Lord Riwell was holding Xu Yi's arm, leaning forward, and the plumpness on her chest directly pressed on Xu Yi's upper arm, and then showed a sweet smile to City Lord Riwell.

"Lord Riwell, if you think President Xu will do a loss business, you're a big mistake. I've known him for so long, but I've never seen him do anything and lose money."

Xu Yi glanced at her and said coldly: "If you don't talk about other things, I have suffered a huge loss in your Duchy of Drake."

Princess Caroline knew that Xu Yi was still very concerned about the previous agreement of Drak's Principality. He could not refute it, so he could only stick out his tongue, then smiled, took Xu Yi's arm and put it tighter, putting his chest tighter, and his eyes were as charming as silk, and he said softly: "At worst, I'll pay you..."

Xu Yi frowned slightly, stunned for a moment, trying to pull out his arm, but he didn't expect that Princess Caroline could use her great strength, which made him unable to pull out for a while.

Under the current circumstances, Xu Yi could not really break free with all his strength, so he could only let her go helplessly.

Princess Caroline saw that Xu Yi could not break free, and immediately smiled proudly.

The Lord of City Riwell, who was standing beside him, laughed and said to the two: "I'm going to host the opening ceremony. If you are willing to watch the game, please go to the VIP seat for a while."

Watching Lord Liville leave, Princess Caroline suddenly turned to look at Xu Yi, frowned slightly and asked, "President Xu, I know your two beautiful maids, I know your daughter Freya, but where did that beautiful elf girl come out? Why is she still in your room so late? Could it be that even she is yours..."

Seeing Princess Caroline look puzzled, Xu Yi couldn't help but laugh.

Because when he left Bangta City before, Xu Yi had already transferred all the industries left in Bangta City and even sold Luoxing Manor, so when he came back this time, Xu Yi actually had no fixed residence.

He rejected the invitation from Lord Riwell to keep him in the Lord's Mansion, but chose to stay in Amley Hotel.

First, it was to facilitate meeting Princess Caroline to discuss details of continuing cooperation with the Principal of Drak. Second, it was because Amley Hotel is now the most luxurious and high-end residence in Bonta City. In addition, President Cruise had already given Xu Yi a VIP card, so he didn't have to spend a penny to live here, so he naturally wouldn't choose another place.

Princess Caroline also checked in the most luxurious room, which was adjacent to Xu Yi. At night yesterday, Princess Caroline knocked on Xu Yi's door.

Originally, Princess Caroline was still holding a strange thought in her heart, but as soon as the door opened, she found that there was an elf girl in the room besides Xu Yi, which immediately puzzled her.

Although Princess Caroline retreated because of this difficulty, she was always extremely confused about the appearance of this elf girl. Now she finally couldn't help but ask Xu Yi.

"You guessed it right." Xu Yi replied frankly. "She is named Yanis, and she is my newly married Elf wife."

Princess Caroline looked at Xu Yi blankly for a long time, and after a while, she took a breath and sighed in shock: "You can even conquer the elves girls, no wonder you can ignore my charm."
Chapter completed!