: Quick Money Project

After the program about disabled people supporting themselves was aired, it helped Santengzi get its reputation right. Products that can help disabled people support themselves can no longer be treated as a cancer in the city.

At the same time, the development of car loan business has more than doubled Sanbengzi's sales.

For people in the 1990s, taking out loans for early consumption was not the mainstream of society.

Chinese people have always been accustomed to saving money. People in the 1990s did not have the concept of spending money to satisfy their desires today, and they would not spend tomorrow's money to satisfy their desires today.

However, it is different to take out a loan to purchase production means. Sanbengzi is a means of production, and the purpose of buying Sanbengzi is to carry passengers and make money. As long as it can make money, then the loan is legitimate.

Moreover, the loan groups targeted by Li Weidong are mainly laid-off workers, and they are indeed the group of people who need the means of production the most.

1995 was the early stage of the wave of layoffs. Most of the people laid off at this time were older and unskilled workers.

This type of people contribute relatively little to the company, and some are even regarded as burdens by the company, so they will naturally be laid off first.

Those young workers, or skilled workers, will only be laid off unless the company is really about to go bankrupt. As long as the company still has a chance of being rescued, they will often be retained. When the company gets through the difficult period, it will have to rely on these people.

Making a comeback!

The social reality is so cruel. After more than 20 years, it will be difficult for people over 40 to find a job.

Therefore, laid-off workers during this period have no ability to start a business and no one wants a job. Even if they want to find the lowest-end service industry job, they will be rejected.

What they need is a job with no threshold, but they can't learn anything with a bit of technical content.

Driving a tricycle is a job without barriers. As long as you can hold the handle of a tricycle and know the road, you can do this job.

This is simply a career tailor-made for laid-off workers.

Naturally, laid-off workers have hands and feet, and many of them can drive motorcycles, especially driving Sanbengzi.

What's more, these older laid-off workers have lived in the city for many years and must be very familiar with the various roads in the city. They know where to go, how far it is, which road to take, and what price to pay.

You can start working directly without any training.

For these laid-off workers, they bought a Sanbengzi from the vehicle mall, and after leaving the mall, they can immediately carry passengers and make money.

…

Santengzi's business was on track, and Li Weidong went to the capital to inspect the puppy's health.

The sales volume of massage seats has been very good. Once you start selling with money, you can't stop it.

In the office, Lu Guangming reported: "The next generation of massage chairs is under development. I specially invited a professor of traditional Chinese medicine from Guang'anmen Hospital to be a consultant. I hope that the effects of acupoint acupuncture can be added to the next generation of massage chairs.

.”

Guang'anmen Hospital is an affiliated hospital of the Academy of Chinese Medical Sciences. It is one of the best among the traditional Chinese medicine hospitals in Beijing. The professors there are both professional and authoritative.

Li Weidong responded: "It is quite creative to add acupuncture function to the massage chair, but it is still a bit difficult to implement!"

"It's mainly a publicity stunt. After all, he is an expert. Even if he only has the title of consultant, he can still be a brand ambassador." Lu Guangming replied.

When it came to acupuncture, Li Weidong suddenly had an idea in his mind, and he said: "I have an acupuncture product here. We can try it. If we do it well, we might be able to make nearly a million a day."

"What product?" Lu Guangming asked immediately.

"Give me a pen and paper, and I'll draw it for you." Li Weidong said.

Lu Guangming immediately put down a pen and paper, and Li Weidong began to draw a pattern on the paper.

"This product has a rubber airbag on the top, which is connected to an airway, and a magnetic needle on the bottom, which is made into a flat conical shape, and on the outside is a transparent plastic hoop.

When using it, pinch the air bag with your hands, then press the plastic hoop on the acupuncture point, and then release the air bag. The suction generated will allow the thing to be naturally adsorbed on the skin.

The magnetic needles inside can achieve the effects of acupuncture, acupuncture, and magnetic therapy without piercing the skin, while the suction force from the outside can achieve the effects of cupping." Li Weidong slowly explained.

The acupuncture product Li Weidong presented is the famous "Haci Five Elements Acupuncture"!

The 1990s was an era of explosive growth in health care products. In addition to various granules and oral liquids, various device-based health care products were also very popular.

Among the more popular products among health care equipment, Haci Five Elements Acupuncture is definitely among the best. Even today, some people still buy this product.

According to the manufacturer's publicity, Haci's Five Elements Acupuncture realizes non-invasive acupuncture, can achieve multiple functions such as acupuncture, magnetic therapy, acupuncture, cupping, and drug penetration without puncturing the skin.

In addition, this product can also be effective in treating a variety of diseases, such as arthritis, cervical spondylosis, etc. Basically, any pain can be cured with just one acupuncture.

In that era, health care products were promoted in the same way. If they could not cure all diseases, they would be embarrassed to say that they were health care products!

Whether this acupuncture product has specific health effects needs to be studied scientifically. But one thing that is certain is that the sales volume of this product is very good. At its peak, it can create more than 300 million sales a year, with an average of 100 sales a day.

Ten thousand!

Haci Five Elements Needle is a product of Haci Company, a Northeastern company that started out by making magnetized cups.

From the late 1980s to the early 1990s, a kind of magnetized cup with a plastic shell with a handle was very popular, which was the product of this company. It is said that 40 million of these magnetized cups were sold nationwide.

In 1997, Haci Company launched Haci Five Elements Acupuncture and carried out large-scale advertising and marketing. The product quickly became popular and created a profit of 140 million in the next year.

However, like other health care products, this product becomes hot and cools down quickly.

When the country tightened its policies on health care products, this acupuncture health product also continued to fall into scandals such as scams and false advertising.

In Li Weidong's eyes, this is a tool to make quick money. When it was first launched, there was a wave of advertising bombardment, and before everyone could react, he made hundreds of millions.

When other people reacted and began to imitate, all kinds of copycat products and counterfeit products appeared, and the business was over.

It was only 1995, and the Haci Five Elements Acupuncture had not yet appeared, so Li Weidong thought it would be better to take this product out and make a fortune on the market.

Lu Guangming looked at the drawings drawn by Li Weidong and understood the structure of this thing.

Then Lu Guangming said: "Chairman, I roughly understand the principle of this thing, but it is acupuncture, magnetic therapy, and cupping. Why does it sound so mysterious to me! This thing can really work."

Does it have the effects you mentioned?"

"I don't know." Li Weidong shook his head honestly, and then said: "Maybe, should, probably!

Lu Guangming suddenly looked surprised. This is a product you designed yourself, but you don't know if it is useful!

Maybe, should, probably, isn't this just to fool the stupid boy!

Li Weidong said: "I'm not a doctor. I don't understand medical matters. I can only design products based on concepts."

Lu Guangming suddenly understood that this so-called acupuncture product was definitely not a serious medical device. Even if it could have some health effects, it would probably be very few.

…

Three days later, several samples were placed in front of Li Weidong and Lu Guangming.

Li Weidong picked up one of the samples, tried it on his arm, and then nodded with satisfaction: "Yes, this is the product I want."

"Chairman, give this new product a name!" Lu Guangming said from the side.

"Acupuncture, acupuncture, and cupping are all traditional Chinese medicine treatment methods and part of our Chinese culture, so this product is called Chinese Five Elements Acupuncture!" Li Weidong said.

"Five Elements Needle? Is there any explanation here?" Lu Guangming asked.

"The Five Elements is a theory of traditional Chinese medicine. Isn't it said in the Emperor's Internal Classic that acupuncture is the system of the Five Elements and a method of adjusting the balance of Yin and Yang in the human body, so our product is called Five Elements Acupuncture." Li Weidong replied.

If we look at future generations, a title like "China" cannot be applied casually to a product. It must be approved by the state.

However, in the 1990s, products could still use titles like "Zhonghua". At that time, there were many products using these two words, such as Zhonghua Turtle Essence, Zhonghua Toothpaste, Zhonghua Pencils, Zhonghua Paint, Zhonghua Cement, etc.

The reason why Li Weidong used this name is not only because the word "Zhonghua" is high-end and classy, ​​but also to make it easier for the puppy to be healthy and cut with the Five Elements Needle in the future.

After all, the Five Elements Acupuncture is not a reliable medical device. As a health product, its health-care efficacy is also questionable. At least there is no professional scientific research institution to endorse it.

Thinking about the scandals related to the Five Elements Acupuncture in later generations, Li Weidong must think of an escape route in advance. After making a wave of quick money, he will cut off the Five Elements Acupuncture immediately to avoid any scandals in the future that will affect the health of the puppy.

Lu Guangming, who was next to him, also took the Five Elements Needle and tried it on his arm, then curiously rubbed the circular mark left by the magnetic needle.

Then Lu Guangming said, "Chairman, the efficacy of this Five Elements Acupuncture is doubtful. It is estimated that it cannot be used through hospital channels. It must be sold as a health product. In terms of publicity funds, it will require a lot of money."

"I also know that products such as health care products rely entirely on indiscriminate advertising. So I have already thought about this. There is no upper limit on the promotional funds for Five Elements Acupuncture!" Li Weidong replied.

Lu Guangming was shocked. Although unlimited publicity funds were good, it also showed that there was no upper limit on the profits Li Weidong expected to earn!

Based on Lu Guangming's understanding of Li Weidong, he knew that Li Weidong had always been a hawk without warning. For every dollar he invested in advertising, he would get several times or even ten times the profit.

Now that Li Weidong has come with an unlimited promotion fee, Lu Guangming feels very pressured.

Lu Guangming even felt that Li Weidong might as well give a specific number. Even if the number was very shocking, it would at least make him feel more at ease.

Li Weidong saw through Lu Guangming's thoughts and said with a smile: "Lao Lu, don't worry, I have already thought about the promotion strategy. This time we will mainly use the TV shopping promotion model."

"TV shopping?" Lu Guangming frowned: "The cost of that method is relatively high, right? If you place an advertisement on TV shopping, you can buy a space in the newspaper in ten minutes. And what is the specific effect? It’s hard to say.”

Li Weidong answered: "TV shopping is much more intuitive than newspapers. Our Five Elements Needle is a new product that ordinary people don't understand, so we need a more intuitive way of publicity, and TV shopping is perfect."

When it comes to TV shopping, most people will have some negative associations. They think that TV advertisements sell products with high prices and poor quality, and rely on exaggeration and false propaganda to trick the elderly into joining the party.

In fact, in developed countries, TV shopping has always been a very important channel for consumers to purchase goods.

For example, TV shopping in the United States accounts for 8% of its retail market; while TV shopping in Japan accounts for more than 12% of the retail market.

Even with the advent of the Internet and various online shopping platforms, many Americans or Japanese will still choose TV shopping.

The reason why TV shopping in developed countries is so prosperous is not only that they started TV shopping relatively early, but also the more important reason is that TV shopping is more convenient.

Because TV shopping can be delivered to your door.

Door-to-door delivery is nothing to the Chinese people who are accustomed to express delivery to their doorsteps. Free shipping in Jiangsu, Zhejiang and Shanghai, and same-day delivery in the same city, this is not a problem.
To be continued...