Topic is a very general word, and in theory, anything can become a topic. Topic level is the standard for measuring a topic. It has a high topic and is willing to discuss it. It has a low topic. Everyone respects it.

A positive topic can achieve twice the result with half the effort, while a negative topic may be ruined.

For a company (group) that is about to go public, it requires a higher topic, but does not require too many topics. It is very important to choose which topics to present. There is an iron rule called "to say more and make more mistakes". Once there are more topics, the focus will be mixed. Some people pay attention to positive points, while others pay attention to negative points. Although the topic may be very high, the two sides are neutralized and have little effect.

Usually, companies that are about to go public will launch celebrity products to create topics. For example, when Wanda went public, Wanda's commercial real estate was the main focus, including many shopping malls across the country, many residential areas and theaters around shopping malls, and tell investors that Wanda Group has industrial industries, and companies with industrial industries have strength, so investment is absolutely correct.

But for Xinsheng Group, this method does not work. Xinsheng Group does business such as fresh meat, frozen meat, cold meat, etc. Wanda can show investors a shopping mall. Xinsheng can't cut a few kilograms of pork for investors to make dumplings, right? And no one can tell what the good thing is about meat, because eating is taste, or feeling, no one can describe the taste of one meat to another person∵ww≤w, because everyone's taste is different.

Furthermore, now is an era that emphasizes ‘cost-performance ratio’. Beef is also the same, why is Korean beef sold expensive? Apart from Koreans, no one believes in Korean beef culture. Most consumers will think that if you spend 2,000 yuan to raise a cattle, why should you sell me 10,000 yuan? You are so poor and grab money?

Therefore, speaking with products is not feasible for Xinsheng Group.

Then there is only one method: creating magic effect and fan economy. Take Apple Group as an example. In the era when Apple mobile phones became famous, in the Apple user group, a considerable number of people trusted Jobs himself more than the hardware of Apple mobile phones. They felt that products made by geniuses like Jobs would definitely have the same genius as him. At this time, Apple mobile phones met their expectations and created gods were successful.

The same situation applies to Xinsheng Group. Liu Yi is a 27-year-old Nobel Prize candidate. Although it is a pity that he has not become a Nobel Prize candidate by raising pigs, this does not prevent him from being considered a genius. His deeds from starting from scratch within three years are also very topical. With a little push, it will become a very interesting and inspiring story. Let's dig into his private life. The dual identities of billionaires and top chemists can easily turn him into a "Stack"-like character.

When people recognize his abilities, a "herd effect" will occur, and they subconsciously feel that he has achieved this level at this age. His future achievements will inevitably be limitless. As for his chemistry award rather than a pig farmer, his major is not very appropriate. Not many people will care about this kind of thing.

Let’s talk about the product, Xinsheng Group’s product is meat. As long as the meat meets certain standards, it is difficult to explain exactly what is better than that. After all, the main consumers are not gourmets, but ordinary people. It is basically unlikely that a housewife will distinguish the specific difference between Kobe beef and Hengcheng Korean beef. When she buys Xinsheng Group’s meat, as long as it is better than what she bought in the market, she can meet her expectations and the goal will be achieved.

Liu Yi's psychology was not in vain. He had already formed his own system in terms of my consumer psychology. Strictly speaking, this is the core competitiveness of Xinsheng Group.

He had long thought about the location of the online roadshow in South Korea. Xinsheng Group is listed on hongkong. The main institutions and investors who subscribe to stocks are from China. Even if Koreans want to invest, they have no way. Even if they go through fund channels in Hong Kong, they can't grab the stocks, because so far, the stocks sold offline have been subscribed by major banks and investment institutions, and the cake has been divided and they can't be inserted into chopsticks.

He held this online roadshow in South Korea, in fact, to show off his strength. The purpose was to tell Koreans that Hanniu belongs to my Xinsheng Group. Although we are a Chinese company, I have the ability to formulate laws in the Korean industry because I am the boss.

Although it was an online roadshow, Xinsheng Group prepared a dinner. Because this time, the IPO was not aimed at Korean investors and the theme of "Thank you" was not suitable, so it was changed to "communication". However, it was not the entrepreneurs who communicated, but a group of celebrities, artists, entertainment company owners, etc.

I don’t know how much Xinsheng Group spent for this banquet. In short, the so-called "Korean Pop stars" were basically present. A red carpet was laid at the entrance of the hotel, which was no less than the song award at the end of the year. The media also received rumors that the Lotte Hotel was booked, and there were even more exaggerated ones. The patterns on the exhibition board signed by the stars were replaced more than 100 times, and more than 100 were invalidated because the executive president of Xinsheng Group was a "Virgo" and a waste of "Virgo".

Under this public opinion with false rumors, Liu Yi showed extraordinary speech skills and professionalism. Not only did he introduce the current situation of Xinsheng Group in detail, but he also drew a big cake for the future prospects, which attracted countless people to covet it. The purpose of the roadshow was fully achieved, which could be said to be very successful. But if it ended so simply, it was obviously not Liu Yi's style. At the end of the roadshow, Liu Yi announced that Xinsheng Group entered the entertainment industry and had invested in Korean cgv cinemas and megabox cinemas through his partner Zhuoyueliangpin, and occupied a "conspicuous" shareholding, and participated in the investment of the first physical Asian Excellent Cinemas of Zhuoyueliangpin Investment Company.

As soon as the news came out, public opinion was in full swing. How did we do it by investing in cgv and megabox at the same time? These two theaters have more than 70% of the large screens in South Korea and investing in two companies at the same time. Wouldn't it be a relative monopoly? In the future, Korean film companies should carefully look at Xinsheng Group's eyes? And what's going on with that excellent theater. They have already invested in two theaters, and they are not satisfied with setting up their own theaters. Is it the real purpose of establishing their own theaters?

Faced with many doubts, Liu Yitong had no explanation. He just announced a decision. After the online roadshow, Xia Tian made a brief response in an exclusive interview with the media. Xinsheng Group invested in theaters, considering the company's diversified operations, there was no idea of ​​monopolizing the industry, but only investing in shares, and not participating in operations. Zhuoyue Cinemas is the industry of Zhuoyueliangpin Investment Company. Xinsheng is only one of the shareholders and has no intention of participating in operations.

After the explanation, Xia Tian changed his tone again, saying that from Xinsheng's position, the possibility of investing in movies is not ruled out. After Xinsheng Group goes public, it will gradually transform into a comprehensive group based on its own development, and will never be limited to the single identity of a breeding enterprise.

Such a vague explanation not only failed to resolve the doubts in the hearts of the benevolent people, but also added more imagination. Liu Yi heard the news feedback from all sides. He was very satisfied with the result of this roadshow, which completely met his expectations, and even better.

Liu Yizhe assigned the next task and took off his serious expression. He stood up and stretched his waist and said to his "Eighteen Bronze Man": "Dear unmarried men and women, I have often reflected on whether I have been too strict with everyone recently. It seems that I have never given you any decent benefits, and I have never bought you air tickets during the Chinese New Year..."

"I'm so embarrassed to say that during the New Year holiday..." Xia Tian murmured in a low voice, and Liu Yi glared at her fiercely. He continued, "So today, I have prepared this 'communication' meeting for everyone. These people who attended can say this, handsome men and beautiful women, you are all blessed."

"Master is the one who leads you to practice. I have already led you into the door. Whether you can hook up or not is your own business."

"Old, boss, can they like me?" A otakus wearing glasses spoke, his nickname was 'otaku' because he hardly participated in any activities. This person graduated from an agricultural university major in animal husbandry and is the chief technical officer of Xinsheng Group.

Liu Yi raised his hand and called the "otaku" to his side, walked out the door with him, and at the same time taught: "otaku, don't be so confident about yourself. You are less than 30 years old and will soon be worth over 100 million yuan. The one among the people is you. Look at yourself, you have no shortcomings except being ugly and short. Believe in yourself. If you find those girls who have just debuted, and start with big eyes and confused faces, you will succeed."

The otaku was almost crying after Liu Yi's words and said, "Boss, after hearing your words, I didn't feel any confidence. Am I really that ugly? Besides, I'm not short, we're almost the same."

"It seems that you still haven't realized the reality." Liu Yi sighed, walked into the elevator with the otaku, waved his hand and asked others to take another elevator, pressed the floor button, and said, "I'll ask you, do you usually look in the mirror?"

The otaku hurriedly defended, "I have no time to go to work..."

Liu Yi immediately responded and said, "That's it. You don't even dare to look in the mirror. Are you afraid of being ugly? You don't even dare to look at yourself, and you dare to say that you are not ugly?"

The otaku was speechless.

"You just said that you are about the same height as me, so don't wear travel shoes when you go to work tomorrow, and do you dare to go to work with leather shoes?"

The otaku stumbled for a moment and shook his head sadly.

"That's the problem, boy, don't give up, you still have a one-ten thousand chance of making a comeback."

"Just one in ten thousand?"

"That's enough, because successful people are one in a million."

When the elevator door opened, Liu Yi saw the private californication not far away, and immediately threw the otaku aside and ran over happily. The otaku looked shocked. Liu Yi had too much contrast between the front and back, so he couldn't react.

PS: Happy birthday! Jessie Jess, even if everyone hates you, you are still the girlish girl’s personal ca. Even if everyone criticizes you, don’t worry, I don’t dare, I love it. Happy force rthday, myj.

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Chapter completed!