After a meal, Zhou Zhixiong also finalized the cash out with He Jia. He had to work hard in the afternoon, and the few people didn't get together for a long time. After the meal, they separated and continued to work on their own.

After careful selection, Li Xiangtao quickly found a target suitable for acquisition and reported it to Wang Liu.

"Mr. Wang, the goal is chosen. Shenzhen Netxun Technology Company mainly provides wireless value-added services based on SMS. Its current four major business segments: Yidong Bar, Mobile Love Network, Talent Network and Color Ring Network, providing users with chat and dating, talent recruitment, SMS games, MMS Ring Ring Network and other services.

Currently, it has about 2 million paid users, and has cooperated with China Mobile and China Unicom, and its profitability is not bad. It achieved revenue of 130 million and more than 80 million last year and the previous year respectively. From its establishment to the present, the average annual increase has exceeded 50%.

This is the detailed information, you can take a look at it yourself."

In the office, Li Xiangtao made a rough introduction and handed Wang Liu a piece of information.

Wang Liu reached out to take it, lowered his head and looked over.

The so-called wireless service is mobile data services other than voice, such as SMS, MMS, Ringtones, traffic, etc. As mobile phones gradually become popular in recent years, this market has become more and more prosperous.

This NetXin Technology is a professional wireless service operator, with SMS, MMS, Ringtone and other services involved. The scale is pretty good, with two million paid users, and it has a place in the wireless market.

The profit is OK. Since its establishment for two thousand years, it has gone from zero to hundreds of millions of revenue in three years, with an annual increase of more than 50%. Although it is incomparable to Sina's single-quarter revenue of tens of millions of dollars, and its performance of more than five times is still incomparable, it is not a good idea to achieve this performance in three years of establishment.

The profit margin seems to be a bit low. Last year and the previous year, the net profit of 1.30 million and more than 80 million was only 15 million and 9 million, barely reaching one-tenth of the revenue...

Wang Liu looked up at Li Xiangtao, frowned slightly and said, "The profit margin is a bit low. Have you investigated why?"

Li Xiangtao nodded and said, "I felt a little strange when I read it, so I specifically investigated it. Netnews' performance is OK, but it is just a small company and does not have its own promotion platform.

Wireless business mainly relies on user payment to make profits. Without its own traffic channels, it can only rely on spending money to advertise and attract traffic to itself. This will cost millions of dollars every month.

In addition, the competition in wireless is relatively large. Sina, NetEase, and Sohu have all targeted this market, and other companies also want to get a share of the pie. There are too many competitors. In order to stabilize their own market, NetX can only attract and retain users by setting a large number of prizes. Each month, these are also a huge expense.

The operating costs are too high, so the profit margin is inevitably a little low."

Wang Liu nodded suddenly. This was indeed the helplessness of small companies. His hard power was not as good as that of Sina, NetEase, and Sohu. Then he could only rely on spending money to maintain his competitiveness and compete with them.

However, if he can acquire it, the situation will be a little changed. With Tiansheng as support, the costs of advertising and prizes can be reduced by a part. If the costs are reduced, the profit margin will naturally rise, so there is no need to worry too much.

After reading the entire information, all the data of the Net News are pretty good, and it is indeed a good acquisition target.

Wang Liu smiled and put down the information and said, "It's not bad, it's all. Have you contacted the other party?"

Li Xiangtao smiled and said, "I have contacted them, and they know their situation. Now they can still hold on by spending money to operate. However, Sina, NetEase, and Sohu have all set their sights on the wireless market and entered one after another. In the future, they will be squeezed out by Sina and others sooner or later. Netnews also has the idea of ​​finding a backer for themselves.

I heard that we were interested in acquiring, so they agreed very readily and agreed to come to Beijing tomorrow morning to negotiate with us."

Wang Liu smiled, knowing that he was not competing, and actively looking for his thighs was not stupid. Judging from this attitude, the willingness to acquire is not a problem, but the most important problem now is the price.

"Have you considered the purchase price? How much is the purchase cost?"

Li Xiangtao nodded and said, "I have initially considered that mobile phones are becoming more and more popular. According to statistics from the Ministry of Industry and Information Technology, domestic mobile phone users exceeded 200 million last year, and are still growing rapidly. There is still great potential for wireless to tap, and the prospects are very good.

Although the profit margin of Netxun is not high, its scale and revenue are pretty good. We want to successfully acquire it, and it is expected to get at least 1.5 billion, and the maximum is as long as it does not exceed 200 million. It is acceptable to us."

Wang Liu pondered: "With the performance of Netcom, it is worth this price, but we have already slowed down by Sina. The prospects for wireless are also pretty good, so don't worry about this acquisition.

The most urgent task at the moment is to enter the wireless market as soon as possible, and don’t lag too much behind Sina and them. It’s rare to find such a good acquisition target as Netxun. The upper limit can be relaxed a little. As long as it can successfully acquire it, enter the wireless market as soon as possible, it doesn’t matter if the purchase price is higher."

Li Xiangtao nodded and said, "Okay, then I will wait until the negotiations tomorrow to see the situation. If the Internet News has a big appetite and is not satisfied with 200 million, I will increase the purchase price appropriately."

...

For the development of the wireless market, acquiring NetX is a relatively critical step, but compared with Tiansheng's many businesses, the wireless market can only be considered an attempt.

And it was only the first negotiation, and it was not important to let Wang Liu participate in it in person. It would be enough to have Li Xiangtao come forward.

Knowing your situation, Netcom is also actively looking for a good boss for itself so that it can gain a foothold in the increasingly competitive wireless market and seek better long-term development.

Faced with the olive branch that Tiansheng took the initiative to send, Net News is also very active and wants to find a backer for itself. There is no better goal in China than Tiansheng, an Internet giant.

Not only did they take the initiative to come from Shenzhen to Beijing to negotiate with Tiansheng, but they also made some concessions, with the offer price of only 140 million yuan, which was even less than the lowest price of 150 million yuan that Li Xiangtao estimated, but they also put forward two requirements.

"Do they want to keep some shares?" Wang Liu looked at Li Xiangtao with a frown.

"right."

Li Xiangtao said helplessly: "We want to acquire it with full capital, but they are not stupid. They know that after Tiansheng is the backer, the company's prospects will be better. Leaving some shares for themselves is more cost-effective than selling all the company.

I persuaded him, but they were very determined and just didn't let go."

“How many shares do they want to keep?”
Chapter completed!