Chapter 431: There is indeed something
"Mr. Wang, I found out that Alibaba just completed its third round of financing not long ago, led by SoftBank, followed by Fidelity Asia, Klein Huaying, and Jiyuan Capital. The four companies jointly invested 80 million US dollars in Alibaba."
Li Xiangtao called and reported to Wang Liu.
Wang Liu nodded. As expected, Alibaba has indeed raised money, and it only earned 80 million US dollars, which is equivalent to more than 600 million yuan, which is considered a huge sum of money.
No wonder Lao Ma is so confident and dares to join the price war. It turns out that he is really rich.
"In addition to promotions, what other things Alibaba has to do?"
Li Xiangtao said: "A payment tool is also launched, called Alipay, which has almost the same functions as ours, and it is also operated independently.
In addition, a lot of money has been spent on advertising. Not only did it place a lot of advertisements on many small and medium-sized websites, but it also spent a lot of money to directly buy out the advertising pages of the three major portals, Sina, NetEase, and Sohu, which are quite powerful."
Wang Liu smacked his lips. Alibaba launched Alipay as he expected. When he first launched Tiansheng Payment, he thought that Alibaba would follow suit. Now it has been more than three months since it launched. It is faster, and it is enough for Alibaba to complete the development of payments.
It is normal to buy advertisements. After all, it is too late to enter the market. The market has been seized by Tiansheng and EBay. If you want to grab a market from both of them, you can only spend money to buy traffic.
The only thing that surprised him was that Alibaba actually bought out the advertising pages of the three major portals of Sina, NetEase, and Sohu. Judging from this, Lao Ma not only wanted to spend money to buy traffic, but also took advantage of the situation to give YiBay a knife and cut off its abacus.
At present, in addition to Tiansheng, there are three major portals in the domestic Internet that have the most traffic. If you want to attract traffic, you have to place advertisements on the three companies before.
Now that it is bought out directly by Alibaba, it means that it cut off the largest source of traffic of EBay in one fell swoop. Tiansheng cannot help it attract traffic, and it will lose its source of traffic. EBay may have a headache afterwards.
It’s worthy of being Alibaba. It’s true that there’s something to do. You can kill two birds with one stone when buying an advertisement. It not only hits your competitors, but also successfully attracts the sensation of yourself.
Although it was late to enter the market, as this trend develops, it is basically a foregone conclusion that Alibaba wants to grab the film market in the e-commerce field.
Wang Liu felt some pressure inexplicably. Although even if Alibaba grabs some market, the gap between Tiansheng is still very big, but...
In such an unfavorable situation, the entire situation was revitalized with just one move. Alibaba's difficulty was enough to show. If it continues to develop like this, it is hard to say that it will not threaten Tiansheng in the future.
I have to find a way to deal with it. Even if I can't just cut off Alibaba in the cradle, at least I have to cause some trouble for it and not let it develop so smoothly.
After pondering for a moment, Wang Liu suddenly felt his heart moving and asked: "Xiang Tao, how did you do before asking you to pay attention to the problem of collecting fake products from EBay?"
Li Xiangtao said: "A lot has been collected. Do you want to find the media to reveal it now?"
"Wait first, then look at Taobao. After spending so much money to buy traffic, its transaction volume should rise sharply. Fake stores should also transfer a batch from eBay. There should be many fake products on Taobao that will be exposed one after another. You can collect it and then spread it with eBay."
Wang Liu narrowed his eyes. He originally wanted to target eBay, but since Alibaba jumped out at this time, even it will be accompanied by it and give it a surprise.
"I understand, I will stare."
"How is the logistics construction?" Wang Liu asked again.
"The system has been developed, and the vehicles and personnel have been purchased. Recruitment is in place. After training, it can be officially launched."
"Snap time to train and strive to launch it as soon as possible." Wang Liu reminded.
To hype with the problem of counterfeit goods and use public opinion to put pressure on it, at most it can only cause some trouble to Alibaba and EBay. If you want to win this competition, you must have an advantage. Logistics is the key.
It is not uncommon to receive the goods at present for six or seven days, and when logistics outlets go on strike, it is not uncommon to wait for ten or half a month, plus the current logistics situation where parcels are frequently stolen.
When Tiansheng Logistics launches, these disadvantages will be solved in one fell swoop. At the beginning, it doesn’t need to be too fast. As long as you can ensure that the order is delivered to your home within three days, it will be enough to make the mall stand out and make a reputation.
Not to mention directly crushing EBay and Taobao, it can at least make him invincible.
...
Alibaba headquarters.
In the conference room, Lao Ma was convening a meeting with the company's senior management.
Sales continued to rise. In just a few days, the average daily average from the lowest trough was less than 5,000, and it has increased all the way to nearly 500,000 now, which has increased by almost a hundred times. The series of measures they prepared have achieved great results.
However, many problems have been exposed. If you want to make another breakthrough, you have to solve them as soon as possible.
"In the past few days, many users have reported that after taking a fancy to a certain product, they want to talk to the merchant about the specific situation but cannot communicate, which ended up being worried and not daring to place an order.
There were also users who reported that after receiving the product, they found that it was different from the pictures and descriptions, and they had a dispute with the merchant.
To sum up, Taobao lacks a channel that allows users to communicate with merchants.
This point needs to be taken seriously. Next, we must develop a communication tool for Taobao as soon as possible, so that users and merchants can communicate fully and increase order rate, and can also be used as a certificate for solving problems when disputes arise in the future."
Lao Ma talked about a problem he had paid attention to in the past few days and gave a solution.
“It makes sense.”
"I agree."
Everyone thought about it and nodded.
"Since you have no objection, then let's make a decision. Next, let's focus on communication tools and develop them as soon as possible." Lao Ma glanced at everyone and said, "Do you have any questions?"
“I have one.”
Wu Yongming said: "I have placed several orders on the platform recently and experienced it personally. I found that the products in many stores are the same, and the prices are exactly the same, so I can't tell the difference at all.
Not to mention users, I have a little difficulty in choosing when choosing, and I don’t know which one to choose.”
"Yes, I also noticed this problem. Although it seems nothing, if it is not solved, it will easily affect the user's shopping experience.
The performance has just improved, so we can't be careless. I think we should pay attention to it and solve this problem as soon as possible." Dai Shan continued.
Others have also experienced this problem and have discovered this problem, they all agreed.
Chapter completed!