"World Cup Special Topic?" Wang Liu raised his eyebrows.

On the other end of the phone, Pan Xiaowen said: "Yes, the most active topic is the 17th Korea-Japan World Cup, which is currently underway.

And now it has reached the semi-final stage, and the final is about to come, and the attention is at its peak.

We also have many fans in China who are very concerned about the World Cup. We also keep the sports channel. If you want to attract attention and retain users, you can do something from this aspect."

Wang Liu nodded slightly. Although he didn't watch football, he was currently starting the game. He had heard of the hot World Cup. This is a grand event in the football world and the four-year carnival for fans.

There are also fans in China, and the base is huge and the attention is very high. Since the start of the game, TV, newspapers, and various news have been bombarded. It can be said that the hottest topic in China is the World Cup.

It is a good choice to choose it as the entry point and make a special topic to attract users.

Wang Liubian thought, and suddenly felt aroused his heart and said, "Does anyone have won the domestic online broadcasting rights for the World Cup?"

Pan Xiaowen said: "The right to broadcast online? It probably doesn't, I haven't heard of it."

Sure enough, not!

The Internet is not yet developed enough to support online event broadcasts. No one has paid attention to this copyright, and this is his opportunity.

As the most popular topic at present, Sina, Sohu, NetEase, and Yahoo are doing related reports on the World Cup, but they are basically written information.

Since he also wants to do it, he only relies on writing information, but he has no advantages compared to Sina. If he wants to stand out, he has to come up with something different, and online broadcasting is a good gimmick.

Although due to technical reasons, there is no way to broadcast live, it is still okay to play a video.

There are always people who miss the live TV broadcast, and there are always people who are not satisfied with watching it once, and they want to watch it again the second time and the third time...

However, the replay time on TV is not flexible, so it is troublesome to watch it once, but online videos are different. You can watch it anytime if you want.

And you can also edit the shots individually and make them into highlights to facilitate users to browse. There should be no fewer people interested, right?

Thinking of this, Wang Liu said decisively: "The broadcast rights of the World Cup in China should be in the hands of CCTV. You can contact CCTV and buy the broadcast rights online.

Since you want to make a special topic to attract users, then use the World Cup and hype it up."

Pan Xiaowen instantly understood Wang Liu's intention and said without thinking: "I understand, I will contact CCTV immediately."

"Remember to buy exclusives." Wang Liu reminded.

Although no one has bought the online broadcast rights now, it is not ruled out that when he makes achievements, others will follow the trend, especially Yahoo, who has to be on guard against it.

"knew."

...

The World Cup has reached the semi-final stage and is about to end. Moreover, the online copyright is a bit useless now. The World Cup is almost over and has not been sold yet.

Thanks to this, Pan Xiaowen and CCTV communicated smoothly. After finding CCTV to explain its purpose, CCTV agreed readily. Anyway, this copyright is a waste to hold in your hand, and it is good to make a lot of money by selling it.

The two sides hit it off and the copyright was successfully finalized.

Pan Xiaowen reported to Wang Liu as soon as possible: "Mr. Wang, the copyright has been taken down."

"It's quite fast." Wang Liu was slightly surprised.

Pan Xiaowen smiled and said, "The World Cup is almost over, and the online copyright has not been sold yet. Now some people are willing to buy it, so CCTV is simply undesirable.

I found CCTV to communicate, and they agreed readily, with a total of four million. According to what you said, the exclusive online broadcasting rights."

Tsk tsk... I won the exclusive broadcasting rights for four million, which is no different from being picked up for free.

Wang Liu chuckled and said, "I did a good job and got the copyright. Next, I will make good use of it and arrange the special topic to hype it up."

"clear."

...

QQ and search help attract traffic, and the most popular World Cup at the moment attracted attention. Mingyue's hype was very smooth and the special effect was very successful. Once launched, the number of website visits began to explode unexpectedly, and the number of users increased greatly, which set off a sign in one fell swoop.

"Ahhhh, it's over 100,000! I just cut a video and it's over 100,000 less than half an hour after I posted it."

"So too. I just posted a random message, and now I have clicked 80,000."

"Is this our website? When did the traffic get so high? I'm a little disbelief."

Mingyue Network.

In the company's office area, a group of employees were excited to scream as they looked at the rising data.

In the office, Fan Chaofei was also excited to report to Pan Xiaowen: "Mr. Pan, as of just now, the number of visitors to our website today has exceeded one million, and the registered users have officially exceeded 10 million. All data are rising sharply. The World Cup special topic we launched has been very successful."

"I saw it." Pan Xiaowen nodded. He wanted to pretend to be calm, but unfortunately the smile on the corner of his mouth could not be hidden, but it still exposed the truest thoughts in his heart at this moment, and there was a sense of excitement in his excitement.

It's really not easy for him to go along the way!

First, he survived in the cracks between the three major portals of Sina, NetEase and Sohu, and then he encountered the Internet bubble. Not long ago, the company was even on the verge of bankruptcy, but he finally survived and ushered in his current success.

Sure enough, it’s better to be on the big tree to enjoy the cool!

Thinking about the hardships along the way, Pan Xiaowen really feels refreshing.

Although... the company is no longer his...

...

Wang Liu was not interested in football at first, and he usually didn't pay attention to it. However, since he had the idea of ​​the World Cup this time, he wanted to use it to create some gimmicks for Mingyue to hype it up and improve his performance. He also took time to pay attention to the subsequent development. He never thought that he had learned a few interesting things in this World Cup, such as:

The French team made history, without a single goal in the group stage, ranking at the bottom of the group, becoming the first defending champion team in history to be eliminated in the first round.

The Korean team performed their courage and made it to the semi-finals.

The national football team performed steadily, lost all three groups in the group stage, and was eliminated in the first round... Cough, just kidding, this one doesn't count.

Although the Chinese national football team lost all three games and failed to qualify in the group, it was quite embarrassing, compared with the embarrassing situation where they could not even enter the World Cup for more than ten years, now being able to show off in the World Cup is a rare highlight moment for the Chinese national football team.

Although this highlight moment, his opponent was shaved in three consecutive games...
Chapter completed!