"Tiansheng Mall has lowered its price again, and the e-commerce war is about to break out?"

"EBay makes a counterattack, and the price of mobile phones on the entire platform is adjusted again, and it is said that the price of mobile phone products is at least fifty cheaper than Tiansheng"

"Exclusive interview with Tiansheng General Manager Li Xiangtao: Price advantage is our most basic commitment to consumers. Tiansheng mobile phone products will definitely be lower than eBay. If a user purchases at Tiansheng Mall higher than eBay, we will pay the full amount of the difference"

According to Wang Liu's instructions, Li Xiangtao lowered the price again and contacted several media at the same time, secretly promoting public opinion.

EBay also cooperated well. Not long after Tiansheng reduced its price, it immediately announced that it would adjust the price again. The price was not much or less, just fifty cheaper than Tiansheng.

Li Xiangtao was unable to ask for it, so he immediately lowered the price again.

EBay is not to be outdone, and the price is adjusted again.

Li Xiangtao followed up.

The two sides were back and forth, not giving in to each other, and even accepted exclusive interviews one after another, expressing their tough stance of vowing to compete to the end, full of gunpowder.

Public opinion was also completely promoted by the successive price cuts between the two sides. Major media spontaneously began to report, news swept overwhelmingly, and the price war completely entered a white-hot spot.

After several rounds of battle, the mobile phone prices of various brands have almost been thousands of yuan cheaper than the original price. Until now, there is no profit at all, and both sides are losing money to make a name for themselves.

In just over ten days, Tiansheng has burned nearly 70 million yuan, and the speed of burning money continues to increase, getting faster and faster. The price war has been fighting for the present, and the situation is tragic.

However, the gains are not small. In just over a dozen days, the sales of Tiansheng's mobile phone business increased by nearly three times, with more than 400,000 new users, which has more than doubled the sales of the overall mall business.

When the goal was initially achieved, Wang Liu was happy and suddenly felt a little emotional. No wonder the e-commerce wars between JD.com, Suning and Gome in his previous life, the double-die war between Kuaidi and Didi, the Hundred Regiments battle, the merger reviews, and the takeaway war were all in full swing, and they were not afraid of burning money.

Just the speed of improving performance is much faster than honest promotion. Advertising may not necessarily have this effect. Who would feel sorry for this little money?

...

June 3rd.

While the price war between Tiansheng and EBay was in full swing, the land auction that Wang Liu had been waiting for for a long time finally arrived as scheduled.

The location is at the Beijing Land Trading Center. Starting at 10 a.m., Wang Liu and He Liang and his group arrived at the auction venue at 9:40 a.m.

A group of developers participating in the auction have basically arrived. The trading hall of more than 200 square meters is almost full, and at a glance, it is full of people.

Wang Liu found a seat and walked over and glanced at the hall. He found out that China Resources, Shoukai, Poly and other companies were all there, and he also saw several familiar faces, famous real estate tycoons in later generations, Vanke Wanshi, Wanda Wang Jianlin, and SOHO's Pan Shiyi.

It’s really a gathering of heroes... Wang Liu smacked his lips and secretly estimated in his heart that there were nearly thirty companies to bid for today. If you compete for six pieces of land, you will definitely be inevitable in a bloody battle later.

The only thing that is, although there are many bidders, fortunately, there is no joint bidding, and they are all fighting alone, so the chance of him getting the bid is quite high.

The auctioneer stood on the stage and said some things to note for auction later. When 10 o'clock arrives, the auction will start on time:

"Everyone is welcome to attend today's auction. The relevant information and rules are included in the auction materials just posted. I believe you have read them all. I won't go into today's auction process here.

First of all, the first target is the plot, Tongzhou District No. [2002-1], with a starting price of 60 million yuan, and the price increase shall not be less than 200,000 yuan each time.

Now I announce that the auction has officially begun, please bid enthusiastically.”

Although the housing prices in Tongzhou are not high and the land prices are relatively cheap, fortunately, the area of ​​the land sold this time is large enough, more than 160,000 square meters, with a total value of not small, so the starting price is not low, and the starting price is 60 million.

The bidding was quite fierce, and several companies were quite self-aware. After seeing the competitors and the number of competitors and the number of people present today, they knew that the area behind them was likely to be unable to compete, and they didn't want to go there in vain. So as soon as the auctioneer finished speaking, they competed to quote the price.

"Sixty thousand one million!"

"Sixty-two million!"

"Sixty-three million!"

...

In less than five minutes, after 23 rounds of bidding, the auction price finally stayed at 105 million yuan, and was sold at a price of 100 million yuan, and was won by a company that Wang Liu had never heard of.

"Congratulations to buyer No. 9, who successfully won the plot [2002-1] in Tongzhou District. Please come and sign the transaction confirmation later." The auctioneer made the final decision, gave a few instructions, and then changed his voice:

"Next, the second target is the plot number [2002-2] in Fengtai District, with a starting price of 80 million yuan. Please bid."

"Eighty-one million!"

"Eighty-two million!"

"Eighty-five million!"

They are all engaged in real estate and are well aware of the principle that location is king. The land in Fengtai is much better than the one in Tongzhou just now. Although the area is only 90,000 square meters, nearly twice the amount, the potential development value is higher, and the starting price and competition are much higher than before.

As soon as the words were finished, the bidding sounds sounded one after another. In just two minutes, the number of signs raised exceeded the 23 rounds just now, and it was still continuing.

"One hundred thousand nine hundred million!"

"One to 120 million!"

"One 21 million!"

Just like what Wang Liu thought just now, except for the location that was not good, the Tongzhou plot that was sold slightly easily just now, there were only five pieces of land left, and nearly thirty companies competed. If you want to gain something today, you can only fight hard.

Just now, most of the companies present raised their cards, and the price increase was reduced from one million to five hundred thousand, and then to a limited amount of at least 200,000 each time, and the bidding was almost stalemate.

Mr. Wang had already locked in the Dongcheng District plot in advance, so he did not participate in the competition. He just watched with interest and observed the bidding determination of the companies participating in the bidding, as well as the companies that had not yet bid, which are likely to be his next biggest competitors.

After 62 rounds of bidding, the second piece of land was finally successfully acquired by Poly for 141.8 million yuan.

Then there was the third piece of land, which was also in Fengtai, with a slightly larger area than the second piece and a little more competitive intensity. Finally, after 74 rounds of bidding, it was bid for 172 million yuan.

The floor price of both plots of land exceeds 1,500, and it will be sold for at least 3,800 in the future to make a profit. The current average house price in Fengtai is only 3,500 per square meter, which has a certain premium.

The auction has just passed halfway and the competition is almost intensifying.
Chapter completed!