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Chapter 215: Forced Hunger Marketing

Tiansheng Network.

The QQ charging service was officially launched, and the charging model was explored for the first time. Wang Liu was very concerned and took time to inspect it himself.

In the office, Li Xiangtao accompanied him, Xiaoma reported the situation: "As of just now, the number of purchases of paid props on QQ show has exceeded 10,000, and the cumulative sales have almost exceeded 10,000. The situation is very good, a bit beyond expectations."

The price of QQ Show props is 50 cents to one yuan, so the number of purchases exceeds 10,000, but the sales have not exceeded 10,000.

But it's not bad. Less than two hours after the charging system was launched, sales were almost over 10,000. According to this trend, it is likely to exceed 100,000 today, and in that month, it will be three million in revenue.

QQ's current monthly cost expenditure is only more than three million.

This is equivalent to this item alone, QQ is basically close to balance of income and expenditure, and this is just one of the several paid services launched on the first day of just exploring the charging model. The situation is indeed a bit beyond expectations.

Wang Liu nodded clearly and asked, "What about the other businesses? How is the situation?"

Xiao Ma said: "The advertising business is still in contact, but so far, no membership has been received. After all, the membership service has just been launched. The price is a bit expensive compared to QQ Xiudao. There are not many people who have purchased it. As of now, only three users have purchased members."

The price of members is 10 yuan per month. Compared with the QQ show props that are only one yuan, it is indeed a bit expensive. Most QQ users are young, and their purchasing power is generally not high at present. It is understandable that they are reluctant to spend this ten yuan.

As for advertising... I can't ask for this, so I can only wait slowly.

Wang Liu nodded slightly: "With QQ show business as the foundation, this fee attempt is generally pretty good. Don't worry about advertising and members, just continue to promote it. With the QQ user base, you won't have to worry about not being able to find someone to pay."

Li Xiangtao and Xiaoma nodded at the same time. Obviously, they thought so too.

A knock sounded suddenly outside the door, and an employee hurried in to report: "Mr. Wang, Mr. Li, Mr. Ma, and agents called together, saying that the Q coin cards were almost sold out and they all asked for restocking."

The three people in the office were stunned at the same time.

Xiao Ma said blankly: "Sold out? Is it so popular? But... it shouldn't be. I sold out five million yuan, and now the sales are barely 10,000, and most of the remaining ones have not moved yet. How could it be sold out soon?"

Li Xiangtao's eyes flashed and he was a little surprised: "I'm afraid it's not that it's almost sold out, but that the sales outlets below require too many purchases. The little goods they had before were not enough to store."

Before, because I was not optimistic about Q coin cards, a group of provincial agents did not receive much goods, and the highest one was only 200,000. If I sprinkled into a provincial market, I couldn’t even raise any waves. Most of the distribution points were probably not paid for a dime.

There are no need to be many of these distributors. As long as there are three or five people coming to buy Q coin cards, they will feel very market-oriented, and then summarize them to the agents, which will create an illusion of supply in short supply.

Therefore, even though the sales volume is still very low, most of the five million goods sold have not yet moved, the agents have asked to replenish the goods.

This is forced to use hunger marketing!

The reason is very simple. Li Xiangtao gently pointed it out, and Wang Liu and Xiao Ma immediately figured it out.

Xiao Ma smiled and said, "So, they bought less goods last time, but it was a good thing?"

Li Xiangtao smacked his lips and said, "I asked them to take it last time or not, but it is not that easy to take it now. I have to hang them and ask them to pay for it first."

"Yes, if possible, it's better to take the opportunity to press the proportions." Xiao Ma immediately agreed.

Wang Liu smiled and stood up and said, "All right, you two can do what you should do. I won't get involved. Hongxing has something to do, so let's go first."

...

After Christmas, it’s not far from New Year’s Day.

The preparations for the opening of Hongxing Plaza have also entered the final stage.

TV, newspapers, flyers, roadside signs, and various publicity methods were used, and advertisements were spread all over the place.

On-site arrangements and event arrangements are also being prepared.

At the same time, the inviting celebrities to come and help came to the stage. With the ability of money, Lu Yi, Zhang Ziyi, Zhou Xun, Gong Li, and all the four most popular stars in China agreed to come to the stage.

As for people, you still have to be more realistic. No matter how high your fame is, you have to be just a good match. In the face of capital, you still have to hug them enthusiastically.

The effect of inviting four people to the platform is also significant.

As soon as the huge poster was hung outside the mall, the news that the four people were about to come to the platform was revealed, the media that did not originally advertised also spontaneously began to report it, and also helped Hongxing Plaza promote it. The fans of the four people were even more enthusiastic about it.

The popularity of Hongxing Plaza in the entire city suddenly became unprecedentedly popular.

With great expectations, New Year's Day arrived as scheduled.

After more than a year and countless efforts have been put into place, it is finally time to witness the results. Everyone in Hongxing and the company are very concerned.

Early in the morning, everyone arrived.

Arrange the site, confirm the process, communicate with merchants, and they are all busy.

The ribbons, banners, balloons, red carpets, and various props were arranged one by one, and the scene became more and more festive and grand.

After everything was done, the mall was surrounded and hustle and bustle.

Wen Yanqi, as well as Hu Mingyu, Qu Guangjie and others, as well as others as shareholders and friends of the company, were invited to attend the opening ceremony together.

As soon as I arrived at the scene, I saw that the ceremony had not yet begun, and there were crowds of people around the door, and the few of them were a little shocked.

When he squeezed through the crowd, when he saw Wang Liu, Hu Mingyu couldn't help but say, "You're really investing heavily. An opening ceremony is about to catch up with the film festival."

Wen Yanqi also said: "Why are there so many people? Have you asked for it?"

Wang Liu smiled and said, "No, I invited a few stars. Most of the outsiders were probably their fans. When I heard the news, I came to join in the fun."

Qu Guangjie smacked her lips and said, "Who are you invited? Which celebrity can have such a show?"

Wang Liu glanced at him and said, "Have you not read the news recently?"

Qu Guangjie said: "I didn't pay much attention."

No wonder, newspapers and news were bombarded one after another. Once you read the news, you can't know who you are invited... Wang Liu thought to himself, and before he could speak, cheers suddenly sounded outside:

"Ahhhh!"

"Lu Yi, it's Lu Yi!"

"Lu Yi is really here!"

"Zhou Xun, I like you."

"Gong Li, Gong Li, Gong Li..."

Wang Liu shrugged: "I heard it all? I'll invite them."
Chapter completed!
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