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Chapter 149: We develop the channels ourselves

"Mr. Wang, I'm really sorry. Our company's current positioning is large-scale production and internationalization. Your company's products conflict with us and there are differences in agency fees. This cooperation can only be temporarily put aside. We look forward to reaching cooperation with Mr. Wang in the future."

On the phone, Shen Jia's words apologized and informed Wang Liu of the news.

It’s a bit realistic. The cooperation breaks down and people don’t bother to come again, so they sent him with just one call.

Big production, internationalization, and after all, I just look down on me... Wang Liu cursed in his heart and said calmly: "I understand, then I will cooperate again if I have the opportunity to do it in the future."

Wang Zhixin, who was waiting next to him, immediately frowned and said, "Why, what do you mean, Ubisoft reject us?"

"I still ask when I heard you." Wang Liu curled his lips.

Wang Zhixin's face darkened, and he was a little annoyed, and said in a deep voice: "Damn, just refuse, it doesn't like us, we still don't like it. It's not the only one of the agents and distributors, let's continue looking for it."

"No need to look for it, I understand it. If there is no right to speak, no matter who the publisher looks for, we will have to be cut off. Since we have made the game, it is better for us to take the distribution channel into our own hands.

No one is looking for the issuer, let’s do it ourselves, and we will develop the channels ourselves." Wang Liu said quietly, and his eyes gradually became firm.

Originally, he thought Ubisoft had a high share of money, so it refused better, and just forced him to open up channels by himself.

When he builds the channels, he will see who can control him again.

Wang Zhixin was silent for a moment and nodded, "That's right, it's better to be self-reliant than to ask for others. We can develop channels by ourselves. Leave this to me. I will recruit people and then spread them all over the country to communicate with bookstores. Ubisoft can open up the channels for bookstores, and we can do it too."

Wang Liu glanced at him and said lightly: "Bookstore? It's true that we want to open up channels, but who said it must be a bookstore?"

The bookstore system has been taken down by Ubisoft, and the remaining market should have been divided up by other channel merchants. He wanted to insert it halfway, so it was not that easy.

Moreover, the game installation CD is regarded as a bookstore. It is true that bookstores are indeed a good sales place, but who says that bookstores must be the best sales channel?

Not necessarily?

Wang Zhixin frowned and looked at Wang Liu and said, "If you don't go to the bookstore, where will we go?"

"Go to the Internet cafe." Wang Liu cut off the railway.

Computers are not cheap at the moment, and the price is not affordable for everyone. Most players who want to play online games still have to go to the Internet cafe. If they can get the Internet cafe, it is equivalent to winning the game's terminal place. The channel effect will not be worse than that of the bookstore system, right?

Wang Zhixin's eyes lit up, and obviously understood this point, and said happily: "Don't say, Internet cafes are indeed a good way. An Internet cafe must have dozens or hundreds of computers no matter what.

We go to the door to sell and convince the Internet cafe owner to pay for the installation. As long as we can get one, it will be sales of dozens or hundreds of copies, and the efficiency may be higher than that of a bookstore."

Wang Liu smiled faintly and said, "It's not bad, but I'm only half right."

Wang Zhixin was stunned: "Is it only half? Which half?"

"We go to the door to sell, but it's not about persuading the boss to pay for the installation, but for free... No, we spend money to ask him to install it." Wang Liu said in a deep voice.

At the moment, he has no foundation. If he wants to build his own channels, it is necessary to take the initiative. Even if he spends money, it doesn’t matter. As long as he can quickly spread the game, this cost is not worth mentioning.

Wang Zhixin frowned and said in confusion: "I don't have money, I'll spend money to ask him to install it. This... how can we make a profit in the future?"

"Selling point card, time charge." Wang Liu said without hesitation.

At present, the domestic online game market is still a desert. The game industry is just starting to start and the profit model is still being explored. The mainstream direction is to learn from the experience of mature markets such as Europe and the United States, and release game installation CDs to achieve profitability.

The model cannot be said to be bad. At least it can make the game company profitable, and only by making profits can survival and sustainable development be ensured.

But the profit is actually limited.

The selling point card is different. The game is free for players to install, and then the time charges are used to allow players to pay for the game duration, so as to achieve long-term profits.

The advantages are self-evident. One-time trading and continuous stable cash flow, the two models are obvious.

Shanda made a lot of money by making this move, and he had already proven to be feasible, so he could naturally learn from it.

Wang Liu briefly introduced the key points to Wang Zhixin. The latter was happy first, then frowned slightly, and hesitated: "The timing charge sounds good, but paying for game time is a bottomless pit. Can players buy it?"

"So we have to cultivate the market first. Free installation is not enough. We have to be publicly beta for two months, so that players can play for free, cultivate their hobbies first, and then charge them. Isn't it natural that there are too many things?" Wang Liu induces in a row.

If you want to cut leeks, you will have to pay the cost. You will spend money to cultivate the market first, and then take the knife. It will definitely be accurate one by one.

Wang Zhixin seemed to understand, but from the countryside to the city, Wang Liu led him to get more and more prosperous. He already had a blind trust in Wang Liu and grinned:

"I don't understand very much, but since you think it's OK, it's OK. Just do it as you said. Leave it to me. When I recruit some people, I'll send it out to the Internet cafe to promote it."

Wang Liu pondered: "I don't know the business ability of the new ones I just recruited. In this way, I will transfer a few more people from the sales department to lead the new ones with the old ones, so there should be no problem."

Wang Zhixin nodded and smiled: "It's best if someone brings it."

"By the way, how are the game testing?" Wang Liu asked suddenly.

Wang Zhixin said: "Those people in South Korea are working on it and are already testing it. It is said that the progress is pretty good."

"Where are the technicians you asked?" Wang Liu asked again.

"I have recruited a lot of people, and the team has been initially formed. I am currently helping the Koreans conduct tests and secretly trained." Wang Zhixin said with a secret smile.

Wang Liu threw an admiring look and said with satisfaction: "I did a good job, please notify me when the internal test is completed."

"Okay." Wang Zhixin responded.

...

The finished game is ready-made. When you get it in China, you just need to transplant it. The server is also being organized in a intensive manner. Everything is going well. In just a few days, the internal test has been completed.

Wang Liu received the news and came over to visit. After hearing the Korean representative talked for a long time, he didn't understand a word. He looked at the translator and said, "He talked for a long time, what did he say?"

The translator said: "Mr. Park said that the internal test was very smooth, the game was running normally, and you can go online at any time to start the official operation."

Wang Liu nodded, it would be normal. As for online operation, we have to choose a good time.

It is already mid-January, and the Chinese New Year is coming soon, which is a good time.

After pondering for a moment, Wang Liu said decisively: "Just celebrate the New Year, the public beta will begin on the first day of the Lunar New Year."

During the Spring Festival holiday, I have both leisure and money. After taking New Year’s money, I am loose in my pocket, which is convenient for me to go online and attract players.
Chapter completed!
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