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Chapter 105: Their Era Begins (Part 2)

Kaka, Zhang Yang, Cristiano Ronaldo and Messi, on this night, these young people born in the 1980s were in full swing.

Compared with these outstanding stars born in the 1980s, the post-70s veterans who were still in full swing only more than a year ago lost all the strength in all the selections this year. Among them, the "76 Manufacturing" that once influenced the football world for nearly 10 years is the most obvious. After Ronaldo, born in 1976, transferred to AC Milan last season, it also made people feel that the omnipotent alien is about to make a comeback. In the second half of last season, Roni almost relied on his own to solve the problem of the weak forward that has plagued the Ross and Blacks for half a year in the league. However, injuries eventually affected Ronaldo's performance. Although he recently returned from injury, he still scored not much. In the 2007 Golden Globe Awards, Ronaldo only ranked more than 40 in the eyes of the more than 50 shortlisted bets, ranking low.

As another super striker who was comparable to it in the same era, the regression of European footballer Shepchenko in 2004 is a pity. After Sheva left Milan due to ‘family problems’, she could not find her good condition in Serie A for a year and a half after playing in the Premier League. Her adaptability to British football was so low that the senior reporters on Fleet Street were surprised, with the top value in the Premier League, and only had to get intermittent zero-point opportunities in Chelsea. The Ukrainian's move to leave Milan was obviously the most serious failure in his career.

Why are the post-70s generations in a short period of time? Putting aside the issue of age and status, most of the superstar players born in the 1970s have completed their peak performances in their careers, and most of them have completed their career honors, European champions, and world champions, for them, their attractiveness is no longer the same as before. Although they have not shown their indifference to professional football, these veterans have indeed lost a lot of motivation compared to those born in the 1980s generation.

Of course, in the opinion of the "Team News", although these masters born in the 1970s are almost late in their careers, it cannot be said that they have withdrawn from the stage of history. Most of them are still fighting on the front line of European football. In 2002, the winner of Ronaldo still hopes to win the only missing Champions League championship in Milan. In 2003, European footballer Nedved still led the Zebras to complete the Phoenix Nirvana in Serie A, and in 2004, the winner of the Golden Ball Award, Shefu Qinke, is still working hard to prove himself in the Premier League; the Italian Cannavaro, who won the championship last year, is still the only indispensable person on the defense line of the La Liga champion Real Madrid.

"But the future of football must still belong to the Kakas, the Zhangyang people, the Cristiano Ronaldo, the Messi, and the Fabregas. This year, players born after 1980, all-out scramble for power seems to be accidental, but in fact it is inevitable. Ten years later, when Kakas are also young, the young men born after 1990 will also complete another force transfer in football history with speed in the way of another era. Youth is invincible, and young, there is nothing wrong with it. However, now, we can say that the next ten years belong to Kakas, the Zhangyang people, the Cristiano Ronaldo, the Messi, the Fabregas, and the Rooney... The era of theirs has begun." - French Football

2006/2007 Ligue 1 champion.

2006/2007 French FA Cup champion.

2006/2007 Ligue 1 Golden Boot.

2006/2007 European Champions League Golden Boot.

The best striker in Europe in the 2006/2007 season.

This is the honor Zhang Yang received in this year before. Now, under his honor, there is another one more, the second place in the 2007 European Golden Globe Awards!

This is the only glory that has not been awarded as the first place, because the Golden Globes belong to Kaka who could do everything last season.

However, this did not affect Zhang Yang's personal image at all. On the contrary, it made his influence soar.

In fact, in the football world, the European Golden Globe Awards have always been regarded as the most fair and credible award. All the players who can win the European Golden Globe Awards are great stars in the history of football. Even if no players who can win the European Golden Globe Awards can rank second or even third, they are all real superstars in international football.

Henry, King Henry of Barcelona, ​​Etoo of Real Madrid, Prince Raul of Real Madrid, Dutch scorer Van Nistrui, and English superstar Beckham, all of them were ranked in the top three of the Golden Globes, but they just missed the award.

Therefore, although Zhang Yang was only ranked second in the 2007 European Golden Globes this time, this is a milestone in Zhang Yang's career, which really marks Zhang Yang's beginning to enter the ranks of international superstars and is recognized by the world football world, and he is one of those superstars.

A 'Zhang Yang storm' immediately started in the international football world. It is worth mentioning that Zhang Yang was hyped up by media from all over the world because of violent conflicts in the game with Juventus. After that, Zhang Yang won the second place in the 2007 Golden Globe Awards, which made him even more popular.

Of course, Zhang Yang felt great about such a glorious person, but in fact, his sponsors were also furious.

The products endorsed by Zhang Yang immediately seized this opportunity and increased their efforts to place advertisements around the world. Some companies even paid huge advertising commissions to shoot the latest advertising endorsement films, striving to expand Zhang Yang's influence as much as possible.

In France, Italy, Asia, especially East Asia, Zhang Yang's figure frequently appeared in the prime time of major TV stations. In the bustling commercial streets of some large and medium-sized cities around the world, billboards endorsed by Zhang Yang for Renault have also begun to be seen.

However, after all, Zhang Yang did not endorse many products before, which was mainly based on Mendes' plan for Zhang Yang. Zhang Yang has always adhered to the high-quality route. Therefore, Zhang Yang's advertising revenue is really not too much. At least, it is much worse than Beckham and Ronaldinho.

This is mainly because although Zhang Yang was famous in football before, he played for the French Ligue 1 team, which naturally limited his influence and could not win the favor of super merchants. However, in this case, as Zhang Yang's transfer to AC Milan improved significantly, Zhang Yang's endorsement contracts have increased. Now, the advertisement for police sunglasses he endorsed has begun to be launched in large and medium-sized cities in Europe.

This time, Zhang Yang beat Cristiano Ronaldo to win the second place in the Golden Ball Awards, and it is ironic that the fight between Zhang Yang and Juventus actually brought more fans to Zhang Yang. Many young people became Zhang Yang's new fans, and they admire Zhang Yang's "Super Man". Therefore, although Zhang Yang was suspended and fined by the Italian Football Association, this is a blessing that Sergeant lost his mistake.

Taking advantage of Zhang Yang's popularity now, whether it is Renault Automobile or Police Sunglasses, their marketing development department requires their marketing development department to cover Zhang Yang's advertising films in the most prominent location in the shortest time, and to expand the brand's influence with Zhang Yang's current popularity now.

These are already endorsement contracts with Zhang Yang. Now, the super companies that have been paying attention to Zhang Yang have also begun to have a lot of attention to this young Chinese man. At this time, the commercial contracts of some multinational giant companies flew over like snowflakes and demanded to sign an endorsement contract with Zhang Yang.

Zhang Yang gave all of these to Mr. Super Agent. In fact, after learning through his own channels that Zhang Yang might enter the 2007 European Golden Balls Top 3, Mendes became aware of being busy. In addition, during this period, it not only helped Zhang Yang in the endorsement cooperation, but also helped Cristiano Ronaldo deal with these things. Zhang Yang was the second place in the Golden Balls, and Cristiano Ronaldo was the third place in the Golden Balls. Both of them were players under Mendes. Jorge Mendes' title of "super agent" is not a false reputation.

However, one thing is that Cristiano Ronaldo became famous earlier than Zhang Yang. The Portuguese young man's commercial development has already been on the right track, but Zhang Yang's commercial development is just starting.

In Mendes's opinion, Zhang Yang himself is simply a gold mine that has not been developed yet. He even blamed himself for not discovering Zhang Yang as a genius earlier, otherwise, he would have made a lot of money now.

Now, 2007 is approaching the end of the year. In this year, Zhang Yang's commercial endorsement advertising revenue was about 3 million euros, which is obviously good for football. However, you should know that in 2007, Ronaldinho's advertising endorsement revenue was 23 million euros, and Beckham's endorsement revenue was 20 million euros. Zhang Yang even had less than one-sixth of the two. This obviously cannot satisfy Mendes. This is now regarded as a shame by the super agent. If Zhang Yang is put on the gold mine, Mendes will never forgive himself if he cannot help Zhang Yang and himself make wealth.

Therefore, in the face of these flood of commercial endorsement invitations, Mendes began to work hard. In addition, his work was very meticulous, because Mendes' positioning for Zhang Yang in commercial development did not change because of Zhang Yang's increasing reputation, but he still took the "high-quality route". Not only did it not change, Mendes' requirements for these companies were even more stringent. He had long expected that Zhang Yang would become a great player. Those who can be worthy of Zhang Yang must also be those absolute high-quality products. He must ensure that Zhang Yang's market value gradually appreciates.

ps: The second update.~~ Please ask for some red tickets~~
Chapter completed!
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