Chapter 56
Similar to wine, the fruit wine culture in China is also long-standing. Even the fables contain the legend of monkey wine, which shows that it is quite popular in ancient times. Of course, due to well-known historical reasons in modern times, Western culture has been constantly invaded, and the ancient culture of China, including some wine culture, has gradually been lost.
In the past few years, the wine industry group decided to develop a new project of fruit wine (excluding wine). In fact, high-end fruit wine still has a certain market. A certain amount of fruit wine can be exported every year, and the Japanese and Korean markets have a fixed demand. Even various bars make cocktails, sometimes they also use various fruit wines. And fruit wine, which was once popular in the market for a while.
So the wine group was ambitious and wanted to turn fruit wine into a new flagship product. So they cooperated with the Academy of Agricultural Sciences to jointly cultivate several types of wine-making fruit seedlings.
Because after market research, why are fruit wine and fruit dew wines popular in the past, but they quickly disappeared? The key is that the taste is a little worse and the quality is unstable. Ordinary fruit trees may produce good fruits, but they may not necessarily produce good fruit wines. This is actually like wine. The grapes produced in wine estates have a poor taste, but the winemaking is very good. They are all specially cultivated wine-making vines.
The situation is introduced here first, and we should have already understood it. After all, it is a wine industry group, not a small winemaking workshop, so it is a big investment and a big deal. I hope to occupy the big market in the future and make great profits.
However, after a few years of hard work and the product was officially promoted to the market, it suffered huge losses for years, but it was impossible to open up sales. Therefore, several product managers were blamed for their resignation, and this time it was Fang Weiqiang's turn.
After Fang Weiqiang took over this mess, he kept thinking hard about what method to break the deadlock? In fact, the decision-making of this project is definitely correct. There was market research at that time; there was technical guarantee, and even spent money to cultivate fruit seedlings. Then the problem should be in promotion and operation. The more you lose, the less advertising operation fees supported by the group; the less advertising operation fees, the more difficult it is to promote fruit wine. In this way, a vicious cycle of deadlock has been formed!
But now, even if Fang Weiqiang found the problem, he is still a clever man who can’t cook without rice. How should he promote the small advertising operation fee?
Therefore, on these days, Fang Weiqiang suddenly discovered a completely new and "striking" idol team on the Internet - Youth Pioneer, and he was immediately interested.
Isn’t this a beauty coveted here? It’s not that as soon as it is on the hot search list, advertisers will come over happily. When big data on the Internet first appeared, some manufacturers may be deceived. But today, who wouldn’t know about marketing accounts or zombie fans? And as long as you pay, the Internet company will provide the real data behind the manufacturer. Anyway, the winner is always an Internet company. As long as there is a demand, he can take both ends!
So Fang Weiqiang got the hot search data. After researching, he found that the newly added fans were real and almost very active. There was no sign of marketing at all, and it was a spontaneous popularity?
This is strange. You should know that in the entertainment news, the entertainment hot spots that can be on the hot search list must be a bit exaggerated. However, if you say that 90% of them are bought, it must be a bit conservative. Therefore, the real data of Youth Pioneer turned into a freshness. Fang Weiqiang became more interested in it for a while.
Afterwards, Fang Weiqiang removed all false marketing data and was immediately surprised to find that when the first hot topic was, Youth Pioneer actually jumped to the 17th place on the hot search list; the latter hot topic, which is the "high school incident", Huo Dong could also rank 48th.
Although the data dropped rapidly in just a short period of time and was immediately overwhelmed by new hot spots, it had at least reached the top of the hot search list and happened twice in a few days? It was not the only one by chance? So Fang Weiqiang focused his attention on the captain of the Youth Pioneer, Huo Dong.
There is no doubt that those who are interested are definitely different from those who are sculpted, and they will never miss any details.
Not all hot traffic has investment value. Most of them are short-lived and need not be paid attention to. Only those who can guarantee the basic popularity of the market, that is, they have a certain amount of loyal fans, and are not those passers-by who join in the fun, will be worth investing.
So, are Youth Pioneer and Huo Dong valuable in investment?
Objective evaluation can only be said to be quite risky and the probability of failure is quite high. Their hot data basically comes from the traffic of the four major traffic, and now they only have passers-by fans, all of them are fans of the four major traffic.
But this idol team is very controversial, and there will definitely be no shortage of topics in the future. It will even become a weird team with more black fans than those of the iron fans. The most bizarre point is - did you actually place a male idol as the captain in your girl group?
However, black fans are not afraid of them. No matter how much fans are, they can just bring attention. The manufacturers will never care about this. But they must not cause disgust in the entire society, as it will have a negative effect.
After all, the Youth Pioneer is just a strange team member. It is not that Huo Dong cheated on his love with four cute girls at the same time. It is absolutely impossible to exaggerate it. It is nothing more than a working relationship. At most, it is caused to some fans not get used to it and vote with their feet to leave, but they are heartbroken and desperately beaten? That is really exaggerated.
So good, let’s see if Huo Dong himself is worth investing in?
What surprised Fang Weiqiang was that he found Huo Dong's name from the official homepage of "The Immortal Palace". Not only was he included in the list of actors, but he was also an assistant producer and assistant screenwriter.
If the assistant producer may be a second-generation, the assistant screenwriter cannot be false at all. This proves that he has a certain talent, and at least it is also a proof that Huo Dong can go long in the entertainment industry.
If you take a step back, even a second generation is not afraid of it. It can actually allow the four major traffic to join forces to recommend it? There is a famous saying in the entertainment industry - Xiaohong relies on praise, and Dahong relies on fate! From this point of view, Huo Dong already has the foundation of Xiaohong, and it will basically not be a flash in the pan, and the probability of success (referring to Xiaohong) is quite large.
Since that's the case, why not give it a try? Invest in advance before it's popular?
Chapter completed!