Huo Dong completely underestimated the impact of the Cannes Film Festival, but he did not expect to encounter such a big situation.

There were more than twenty people who accompanied Huo Dong and Tao Xue. Except for Aunt Fang and others, the others were all a team sent by Dingzun Group. The leader was their boss, Tiger Dad Tao Qingran.

However, the tiger father has some benefits to dispatching, and they have arranged some first-class cabins for them. And all the expenses are borne by Dingzun Group.

As the plane flew together, Tao Qingran took the initiative to talk to Huo Dong: "Dongzi, you have done a good job this time. Thank you for your care for Xueer. Haha."

Tao Qingran is about fifty years old, he is well maintained. He is a handsome guy. He looks like he is in his early forties. But when he glances at Huo Dong, he always makes Huo Dong feel strange, just like... the father-in-law looks at his son-in-law? Huo Dong has no experience, and he doesn't know if he guesses correctly.

"Mr. Tao..."

"Don't be so polite, call me Uncle Tao!"

"Uncle Tao, I actually didn't do anything, but Xueer took good care of me."

Tao Xue was flipping through a magazine next to her, but her ears were shaking slightly, and the corners of her mouth were curled up smugly.

Tao Qingran glanced at him with a smile: "Dongzi, I heard that you are an orphan, it is not easy to do this. There is one thing I am very curious about, how did you think of buying stocks of those entertainment companies at that time?"

Tao Qingran did not ask about Huo Dong's specific situation. There was no need. If he wanted to, he would have enough people to inquire. Instead, he was more interested in some of Huo Dong's commercial operations.

"Uncle Tao, I didn't think so much. At that time, I thought that the country's film and television industry would develop greatly. Even "Warrior Dream" could sell well, so the stocks would always rise."

Huo Dong did not explain his basis in detail. If that were the case, he would become a monster. Without a lot of business knowledge, he could not make professional analysis at all.

Then, Tao Qingran asked about Huo Dong's work and study situation. What surprised Huo Dong was that there were very few people in the film and television industry, but instead focused on business.

This made Huo Dong curious. He didn't know if this was his own illusion, so he asked tentatively: "Uncle Tao, your Dingzun Group spends so much money every year to sponsor various crews, so why not set up its own film and television company?"

Today, Tao Qingran was very interested and had a good impression of Huo Dong, except that she seemed to be about to cheat her own silly girl away.

"I started out in the construction industry when I was young, and later I entered the mining, real estate, chemical industry and other industries, and established Dingzun Group. With more money, I became empty and I always hoped to find new pursuits. Fortunately, that girl Xueer was still obedient. Since she likes to be an actor, then let us parents support us!"

Huo Dong nodded. He had the feeling of emptiness in his previous life. However, people like Tao Qingran rarely talk nonsense. There should be no conflict between personal pursuits and opening a film and television company, right?

Seeing the doubt in Huo Dong's eyes, Tao Qingran smiled slightly: "I had thought about it at that time. Xueer didn't like to take over the business at home. Her mother and I are still young for the time being, so this matter is not very anxious. But the original industries had too fierce competition. Can Xueer find a good husband in the future? No one is sure of this. Then the Tao family lacks one thing - a stable, long-term benefit and sustainable development industry!"

"This industry does not seek high profits or fast profits. Of course, it's best if you have it, and it doesn't matter if you don't. It's just a temporary need to burn money to build a century-old brand. So in the end I chose luxury brands such as cosmetics, clothing, luggage, etc. It's not light luxury, but luxury goods like top foreign brands."

Huo Dong thought something, and he understood Tao Qingran's idea. Through industrial transfer, the descendants of the Tao family benefited. Even like Tao Xue, who is not able to run a company, top luxury goods can still maintain profits due to drought and flood, and such a brand is difficult to depreciate.

But depreciation is difficult, and building a brand is even more difficult. Huo Dong asked: "Uncle Tao, haven't you ever thought it would fail? Now the top luxury brands in the first-tier cities are all European and American brands?"

"Of course I thought about it, hahaha!" Tao Qingran laughed, looking at Huo Dong's eyes getting more and more admired, "Do you know, I was so inspired at that time?"

"Haha, I really want to know."

"At that time, I saw the news and controversy about Huafu. In fact, if you are, who must not say this, is it a personal hobby? Or commercial hype? There is no need to worry about it. But I found that Huafu has no advertisements or brands at all, and it has now become an industry based on word of mouth and personal hobbies. Although the scale of this industry is still negligible. Especially like Japan across the sea, their kimono has become a very important local industry in the clothing industry, which shows that there is demand among the people, so why not explore this aspect?"

"In fact, no matter which type of luxury it is, they all come from the etiquette and clothing of the upper class in Europe and the United States. It has not been long, at most hundreds of years. And our country itself has been passed down from rituals and music. Thousands of years ago, there were court etiquette and upper class etiquette represented by literati and literati. In fact, there are endless treasures in it. But what is left now? The only thing that is left is cheongsam."

"But there is a problem here. To reverse the folk thinking and create a domestic luxury brand. If you don't mention the world, at least if you mention the top luxury brand with Chinese characteristics, you will think of our Dingzun. Just like when Europeans and Americans buy kimonos, they will go to Japan to buy well-known brands. This requires long-term investment at the beginning, that is, time; and a lot of publicity and advertising expenses are invested. Fortunately, I have both. I plan to burn 10 billion for twenty years, just to keep such a brand. I think I won't be so unlucky, right? Hahaha."

Tao Qingran's tone was gentle, but his eyes were extremely firm. Huo Dong was respectful. Instead of lying on his past achievements, he had a new ambition and embarked on a new journey.
Chapter completed!